September 2022 Google Product Reviews Update: Rollout & Analysis

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The fifth Google product reviews update ran September 20 to 26, 2022, applied to English-language product reviews, and its entire six-day rollout fell inside the September 2022 core update window.

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Google released the September 2022 product reviews update on September 20, 2022, around 4 am ET, the fifth in the series after the April 2021, December 2021, March 2022 and July 2022 releases. It applied to English-language product reviews, with Google again signalling that more languages would follow, and Google said the rollout could take several weeks. It did not: the updates page recorded completion as of September 26, 2022, six days in.

Like its predecessors, the update aimed to promote "review content that is above and beyond much of the templated information you see on the web": insightful analysis, original research, and reviews written by experts or enthusiasts who clearly know the topic. Templated, spec-sheet-style summaries are exactly what the system was built to leapfrog.

The awkward part was the timing. The entire six-day rollout ran inside the September 2022 core update's September 12-26 window, and both were recorded complete on the same day, which Search Engine Land noted could complicate diagnosis of ranking changes. If a site that publishes review content moved that week, either update could be responsible: the core update reassessed quality broadly, while the reviews update was aimed at review content specifically.

Rollout log

  • The September 2022 core update begins rolling out, setting up an overlap with the reviews update.

  • The fifth product reviews update starts around 4 am ET, covering English-language product reviews.

  • Google records the product reviews update and the September core update as complete on the same day.

Sources

Frequently asked questions

When did the September 2022 product reviews update start and finish?

It started September 20, 2022, around 4 am ET and Google recorded it complete as of September 26, 2022, a six-day rollout, despite Google initially saying it could take several weeks.

What content did the September 2022 product reviews update apply to?

English-language product reviews at the time, with Google saying more languages would follow. It rewarded first-hand depth, original research and expert analysis over templated summaries of manufacturer information.

Did the September 2022 core update or the product reviews update hit my site?

They overlapped: the reviews update ran September 20-26 inside the core update's September 12-26 window, and both finished the same day. If the affected pages are product reviews, either could be the cause; if the movement is sitewide and includes non-review content, the core update is the likelier explanation.

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Cite this page: Keywords Everywhere, "September 2022 Google Product Reviews Update: Rollout & Analysis", last updated 26th Sep 2022, https://keywordseverywhere.com/news/google-algorithm-updates/september-2022-product-reviews-update/