Medic Update (August 2018 Core Update): Rollout & Analysis

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Google's broad core update of August 1, 2018 became known in the SEO community as the Medic update after Barry Schwartz's survey found nearly half of affected sites were in the health and medical space. Google confirmed only a routine core update with no fix beyond building great content.

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On August 1, 2018, Google's Search Liaison account confirmed a broad core algorithm update: "This week we released a broad core algorithm update, as we do several times per year." Google repeated its standing core-update guidance that there is "no 'fix' for pages that may perform less well other than to remain focused on building great content." No formal end date for the rollout was ever announced.

The "Medic" name came from the SEO community, not Google. Barry Schwartz surveyed more than 325 affected domains for Search Engine Land and found nearly half were in the medical and health space, with YMYL (your money or your life) pages heavily represented, and the nickname stuck. Google never described the update as targeting health or medical sites; the concentration is a community observation from that coverage.

Because it was a broad core update, Google's advice was the same as for every core update since: audit pages that lost visibility against the self-assessment questions in the core updates documentation and improve overall content quality, with meaningful recovery typically registering at a later core update. Our recovery guide covers the sequence.

Rollout log

  • Google's Search Liaison confirms a broad core algorithm update is rolling out "as we do several times per year"; no end date is given.

  • Search Engine Land publishes Barry Schwartz's survey of 325+ affected domains: nearly half are health/medical sites, and the community's "Medic" nickname takes hold.

Sources

Frequently asked questions

Did Google confirm the Medic update targeted health sites?

No. Google confirmed only a broad core algorithm update on August 1, 2018. The health and YMYL focus is a community finding: Barry Schwartz's Search Engine Land survey of more than 325 affected domains found nearly half in the medical and health space, which is where the "Medic" nickname comes from.

When did the Medic update start and finish?

Google confirmed the rollout on August 1, 2018. Unlike dashboard-era updates, no formal completion date was announced, so the update is dated by its start.

How do you recover from the Medic update?

Google said there is no fix beyond building great content. The durable approach is the standard core-update sequence: compare winning and losing pages against Google's core-update self-assessment questions, improve helpfulness and trustworthiness site-wide, and expect recovery to register at a later core update.

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Cite this page: Keywords Everywhere, "Medic Update (August 2018 Core Update): Rollout & Analysis", last updated 1st Aug 2018, https://keywordseverywhere.com/news/google-algorithm-updates/medic-update/