See Pinterest Trends, Keywords & Pin Metrics

Keywords Everywhere turns the Pinterest search page into a keyword research tool. It layers trend data, keyword ideas, search volume and free engagement metrics onto the searches you already run.

One thing to be clear about up front, because it is what people ask most. Pinterest does not publish its own search counts, so no tool can show a true "Pinterest search volume". What you see here is the Google search volume, clearly a Google number, shown as a consistent way to compare demand between keywords, plus a trend line taken straight from Pinterest Trends.

Here is everything the extension adds to Pinterest, and how to use each piece.

Pin metrics on every pin

Keywords Everywhere shows engagement data on every pin in the search results:

  • Repins
  • Saves
  • Reactions
  • Comments
  • Age

Pin engagement metrics shown on Pinterest search results

The same data appears on the individual pin page.

Pin engagement metrics on the individual pin page

To switch this off, click the Hide Pin Metrics button under the search bar. Clicking it again turns the data back on.

The Hide Pin Metrics button under the Pinterest search bar

Three widgets on every search

Run any Pinterest search and three widgets appear alongside the results.

The three Keywords Everywhere widgets on a Pinterest search page

  • Search Insights, an analysis of the current results page
  • Trend Chart, the last 12 months of search interest for this query
  • Related Trends, keyword ideas trending around this query

The extension also adds search volume under the search bar and in the auto-suggest dropdown, plus a topic-idea finder and a related-pin finder. Each one is explained below.

Search Insights

Keywords Everywhere reads the Pinterest results page, works out a set of metrics and shows them in the Search Insights widget. They tell you what kind of results Pinterest is serving for a query, so you can size up the competition before you pin.

The Pinterest Search Insights widget

  • Top Pinner: the account with the most pins in these results.
  • Average Reactions: the average reactions per pin across the results.
  • Total Verified Pinners: how many of the pinners have a verified profile.
  • Average Slides Per Story: the average number of slides per pin.
  • Dominant Colors: the colours that dominate the pin images, useful for matching the look that is already winning.

Trend Chart

The Trend Chart shows the search trend for your query over the last 12 months. The trend itself is taken directly from Pinterest Trends. The volume on the chart is an estimate, worked out from the Google Keyword Planner volume and the trend points Pinterest provides, so read it as a guide, not an exact Pinterest count.

The Pinterest Trend Chart for a search query

Pinterest Trends data is only served to Pinterest accounts in the US, UK and Canada. You do not have to live there to use it: set your Pinterest profile location to one of those three countries and the trend data will start to show.

Related Trends

The Related Trends widget suggests keywords based on what is trending around your search. The example below is for the query "shoes", so it surfaces other shoe-related terms that are gaining interest, a quick way to find your next pin topic.

The Pinterest Related Trends widget for the query shoes

Search volume under the bar and in auto-suggest

Pinterest does not publish its own search volume, so the number shown here is the Google search volume, the same data Google gives advertisers. It is not Pinterest's own count, but it is a real, consistent figure that lets you compare demand between one keyword and another.

You see it in two places: under the search bar for the term you typed, and beside each suggestion in the auto-suggest dropdown, along with its CPC and competition.

Google search volume shown under the Pinterest search bar and in auto-suggest

Find topic ideas and related pins

Two more links sit under the search bar.

  • Find Topic Ideas: uses Pinterest's own auto-suggest to pull long-tail topic ideas based on your search query.
  • Find Related Pin Ideas: appears only when Pinterest embeds related pin ideas into the results page. When it does, the link shows up under the search bar.

The Find Topic Ideas feature under the Pinterest search bar

Keywords Everywhere adds the same kind of engagement metrics to Instagram and X (Twitter) too.

Questions you may have

Where can I find trending keywords on Pinterest?
Pinterest has its own Pinterest Trends tool that shows what is rising in search. Keywords Everywhere brings that trend data onto the search page itself: run any Pinterest search and the Trend Chart shows the last 12 months for that term, while the Related Trends widget suggests other keywords trending around it. Pinterest Trends data is limited to US, UK and Canada accounts.
Does Pinterest show search volume, and can I see it?
Pinterest does not release its own search counts, so no tool can show a true Pinterest search volume. Keywords Everywhere instead shows the Google search volume under the Pinterest search bar and in the auto-suggest dropdown, clearly a Google number, so you can compare demand between keywords. The Trend Chart adds an estimated volume worked out from the Google figure and Pinterest's own trend line.
What are the most searched keywords on Pinterest?
There is no public list of the most searched keywords on Pinterest, because Pinterest does not publish that data. The practical way to find high demand topics is to watch the Trend Chart and Related Trends for the terms you care about, and to use Find Topic Ideas, which pulls long-tail suggestions from Pinterest's own auto-suggest.
Is the Pinterest feature free?
The pin engagement metrics, the Search Insights widget and the topic and pin idea finders are free. The search volume numbers, the CPC and competition figures and the estimated volume on the Trend Chart are part of the paid data, so you need a subscription with credits to see those.
How is this different from Pinterest Analytics?
Pinterest Analytics shows the performance of your own account and pins. The Search Insights widget in Keywords Everywhere instead analyses any Pinterest search result page, your own or a competitor's, and reports things like the top pinner, average reactions, verified pinners and the dominant colours of the pins ranking for that term.
What pin metrics does Keywords Everywhere show?
For every pin you see its repins, saves, reactions, comments and age, both in the search results and on the individual pin page. You can switch this on or off with the Hide Pin Metrics button under the search bar.
Why can I not see the Pinterest trend data?
Pinterest Trends only serves trend data to accounts based in the US, UK or Canada. You do not have to live there to use it, but you do need to set your Pinterest profile location to one of those three countries, after which the trend chart will start to appear.