June 2021 Google Page Experience Update: Core Web Vitals Arrive

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The page experience update began rolling out 15th Jun 2021, making Core Web Vitals ranking signals in mobile search. Google confirmed it finished on 2nd Sep 2021, and desktop followed in February 2022.

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Google began rolling out the page experience update on 15th Jun 2021. It made Core Web Vitals (LCP, FID and CLS) ranking signals in mobile search.

They sit alongside HTTPS, mobile-friendliness and no intrusive interstitials.

Google had laid out the plan in an April 2021 post, "More time, tools, and details on the page experience update".

Launch coverage put the gradual rollout at mid-June through the end of August 2021.

Google always played down the impact. It said "sites generally should not expect drastic changes" because page experience is one of many ranking factors.

From 17th Jun 2021, the signals also began deciding which pages qualify for the Top Stories carousel.

On 2nd Sep 2021, Google confirmed the rollout had finished, slightly past its end-of-August target. It said: "The page experience rollout is complete now, including updates to Top Stories mobile carousel."

Desktop followed. On 4th Nov 2021, Google published "Timeline for bringing page experience ranking to desktop".

It committed to a February 2022 start and a finish by the end of March 2022. Every mobile signal carried over except mobile-friendliness.

The desktop rollout began on 22nd Feb 2022. It is logged at 9 days on Google's ranking updates history.

Rollout log

  • Page experience update begins rolling out gradually in mobile search. Google expects it to finish by the end of August 2021.

  • Page experience signals start deciding which pages qualify for the Top Stories carousel.

  • Google confirms the rollout is done, including the Top Stories changes.

  • Google announces the desktop timeline: a February 2022 start, done by the end of March 2022.

  • Desktop rollout begins, carrying every signal except mobile-friendliness. The official record logs it at 9 days.

Sources

Frequently asked questions

What ranking signals did the page experience update add?

It made the Core Web Vitals metrics (LCP, FID and CLS) ranking signals in mobile search. They combined with existing signals: HTTPS, mobile-friendliness and no intrusive interstitials.

When did the page experience update finish rolling out?

Google confirmed the rollout finished on 2nd Sep 2021. That was slightly past the end-of-August target it set when the rollout began on 15th Jun 2021.

When did page experience come to desktop?

Google announced the desktop timeline on 4th Nov 2021. The desktop rollout began on 22nd Feb 2022.

It carried over every mobile signal except mobile-friendliness. It is logged at 9 days on Google's ranking updates history.

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Cite this page: Keywords Everywhere, "June 2021 Google Page Experience Update: Core Web Vitals Arrive", last updated 2nd Sep 2021, https://keywordseverywhere.com/news/google-algorithm-updates/june-2021-page-experience-update/