December 2020 Google Core Update: Rollout & Analysis

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Google's third and final core update of 2020 rolled out December 3 to December 16, landing mid holiday season after a seven-month gap since May. Data providers measured it as even bigger than the May 2020 update.

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Google announced the December 2020 core update on December 3: "Later today, we are releasing a broad core algorithm update, as we do several times per year. It is called the December 2020 Core Update." Rollout began around 1pm ET. It was the third core update of 2020 and came seven months after the May 2020 core update, a much longer gap than Google's usual cadence, which meant sites hit in May had waited half a year for a chance to see movement.

The timing drew criticism: Search Engine Land's 2020 year in review called it controversial, arriving after Black Friday and Cyber Monday but before the year-end holidays, and noted the SEO community's frustration with the scheduling. It was also big: in Search Engine Land's data-provider roundup, RankRanger saw "even more changes than the May update in some areas, especially in the top three results", Semrush's sensor scored it 9.4, and health, real estate, travel, finance, law and government were among the most affected sectors.

Google confirmed the rollout was complete on December 16, about 13 days after it began. If your site moved in that window, review the losing pages against Google's core updates documentation and its self-assessment guidance; our recovery guide covers what recovery typically looks like.

Rollout log

  • Announced by @searchliaison; rollout begins around 1pm ET, the first core update in seven months.

  • Data providers report the update is even bigger than May 2020 in places, with heavy movement in the top three results.

  • Google confirms the December 2020 Core Update rollout is complete, closing out 2020 with three core updates.

Sources

Frequently asked questions

When did the December 2020 core update start and finish?

It began rolling out around 1pm ET on December 3, 2020, and Google confirmed it was fully rolled out on December 16, 2020, about 13 days later.

Why was the December 2020 core update controversial?

Its timing. It landed in the middle of the holiday shopping season, after Black Friday and Cyber Monday but before the year-end holidays, and Search Engine Land reported frustration in the SEO community over that scheduling. It was also the first core update in seven months, so May 2020 losers had waited a long time for movement.

How do I recover from the December 2020 core update?

There is no specific fix for a broad core update. Google's advice is to assess affected pages against its self-assessment questions, invest in overall content quality, and expect meaningful recovery to register at a later core update.

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Cite this page: Keywords Everywhere, "December 2020 Google Core Update: Rollout & Analysis", last updated 16th Dec 2020, https://keywordseverywhere.com/news/google-algorithm-updates/december-2020-core-update/