October 2022 Google Spam Update: Rollout & Analysis

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Google's October 2022 spam update improved its automated spam-detection systems globally and in all languages, and finished in under 48 hours against a stated estimate of about a week.

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Google announced the October 2022 spam update on October 19, 2022, around 11 am ET, describing it as a global release affecting all languages and estimating about a week for the rollout. It needed far less: Google's ranking updates page recorded "The rollout was complete as of October 21, 2022", less than 48 hours after launch and much faster than the 8 days the November 2021 spam update had taken.

Spam updates are periodic improvements to Google's automated spam detection, including SpamBrain, its AI-based spam-prevention system. Google did not say whether this release focused on link spam, content spam or other violation types, only that it improved detection broadly. Unlike a core update, a drop tied to a spam update has a concrete cause: Google's systems judged the site to be violating its spam policies.

Google's guidance for affected sites is to review those policies, fix any violations and then wait: making changes "may help a site improve if our automated systems learn over a period of months that the site complies". Because this rollout was so short, the diagnostic window is unusually clean; if rankings or traffic moved sharply between October 19 and 21, 2022, this update is the leading suspect.

Rollout log

  • Rollout announced around 11 am ET; Google says it is global, affects all languages and should take about a week.

  • Google marks the rollout complete around 5 am ET, less than 48 hours after launch and far faster than the 8-day November 2021 spam update.

Sources

Frequently asked questions

When did the October 2022 spam update start and finish?

It started October 19, 2022, around 11 am ET and Google's updates page recorded it complete as of October 21, 2022, around 5 am ET: a rollout of less than 48 hours, listed as 2 days in Google's ranking updates history.

What did the October 2022 spam update target?

Google described it as a broad improvement to its automated spam-detection systems, including SpamBrain, applied globally and in all languages. It did not specify whether link spam, content spam or other violation types were the focus.

How do you recover from a Google spam update?

Review Google's spam policies and fix any violations. Google says changes "may help a site improve if our automated systems learn over a period of months that the site complies", and for link-focused spam updates it warns that changes might not bring improvement, since nullified spammy links simply stop passing value.

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Cite this page: Keywords Everywhere, "October 2022 Google Spam Update: Rollout & Analysis", last updated 21st Oct 2022, https://keywordseverywhere.com/news/google-algorithm-updates/october-2022-spam-update/