September 2022 Google Core Update: Rollout & Analysis

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Google's second core update of 2022 ran September 12 to 26, a full two-week rollout that tracking tools read as milder than earlier core updates, overlapping the September product reviews update in its final week.

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Google announced the September 2022 core update on Twitter and started the rollout the same day, September 12, 2022, around 11:26 am ET, saying it could take up to two weeks. It used all of them: Google's updates page recorded "The rollout was complete as of September 26, 2022", exactly 14 days. It was the second core update of 2022, arriving about four months after the May 2022 core update and just three days after the original helpful content update finished rolling out on September 9.

By the tracking tools' measure it landed softly. Volatility showed up quickly once the rollout began, but the consensus among data providers was that it was weaker than past Google core updates. One complication for anyone doing post-mortems: the September 2022 product reviews update ran September 20-26, entirely inside this core update's window, and both were recorded complete on the same day.

As a broad core update, it was a general reassessment of content quality: nothing specific to fix and no penalty to lift. If your site moved in the September 12-26 window, audit the pages that lost visibility against the self-assessment questions in Google's core updates documentation and invest in overall helpfulness; meaningful recovery typically registers at a future core update. Our recovery guide covers the sequence.

Rollout log

  • Rollout announced and started around 11:26 am ET; Google says it could take up to two weeks.

  • The September 2022 product reviews update begins mid-rollout, overlapping the core update's final week.

  • Rollout recorded complete after exactly 14 days, the same day the product reviews update finishes.

Sources

Frequently asked questions

When did the September 2022 core update start and finish?

It started September 12, 2022, around 11:26 am ET and Google recorded it complete as of September 26, 2022, a 14-day rollout, matching the "up to two weeks" Google estimated at launch.

How big was the September 2022 core update?

Smaller than usual by most measurements. Data providers saw some rank volatility, arriving fast after launch, but the consensus reported by Search Engine Land was that it was weaker than past Google core updates.

What should I do if the September 2022 core update hit my site?

Core updates have no specific fix. Compare winning and losing pages against Google's core-update self-assessment questions, improve content helpfulness site-wide, and expect recovery to register at a later core update. Also check whether the affected pages are product reviews, since the September 2022 product reviews update overlapped this rollout.

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Cite this page: Keywords Everywhere, "September 2022 Google Core Update: Rollout & Analysis", last updated 26th Sep 2022, https://keywordseverywhere.com/news/google-algorithm-updates/september-2022-core-update/