Google AI Mode: Availability Tracker, Timeline and Features

Where Google's conversational AI search is live, every feature and model rollout, and what site owners can actually measure.

Last updated: Last checked: Live in 200+ countries and ~100 languages; not the default search experience
200+Countries with AI ModeGoogle, I/O 2026
~100Languages supported53 added in February 2026
1B+Monthly active usersAnnounced at I/O 2026
NoDefault search experience?Google, on the record, June 2026

This page tracks Google AI Mode, the conversational AI search experience Google launched as a Labs experiment in March 2025 and has since taken to more than 200 countries, close to 100 languages and over 1 billion monthly users.

It is not the default way Google serves results (Google has said so on the record twice in 2026), but it is where Google ships its frontier search features first.

The availability tracker below shows where AI Mode is live and on which platforms, the timeline logs every rollout, and the SEO impact section covers what site owners can and cannot measure. We update within a day or two of significant changes, and every claim links to a primary source.

AI Mode timeline: March 2025 to today

Every significant AI Mode change since launch, newest first, from Google's own announcements and dated primary coverage. Rows link to our full coverage where it exists.

One dot per milestone since the March 2025 launch, one lane per event type. Hover a dot to identify it; most dots click through to the entry below.
20252026Product14Availability13Model6Data14Ads1Legal4
DateEventTypeWhy it matters
2026
Search Console under-reports AI impressionsDataGoogle confirms a logging error from 13th August; data only, ongoing, no backfill stated
Gemini 3.7 Flash becomes selectable in AI ModeModelGlobal and English, Google AI Pro and Ultra only; the default is still Gemini 3.5 Flash
Google tests AI buttons on the desktop home pageProductCreate images, Ask about files and Brainstorm sit under the search box and open AI Mode; Google confirmed it as a small desktop test
How Google counts AI Mode impressions, clicks and positionDataA follow-up question is a new query with its own impressions; the AI report still has no queries and no clicks
Productrise: AI Mode shows 95% fewer product listings than standard searchData100,000+ identical US and UK shopping queries; the two surfaces shared only 0.8% of the products they showed
Similarweb: AI Mode visits more than double in a yearData126M in Jun 2025 to 279M in May 2026; panel visits, not comparable with Google's 1B monthly users
EU DMA fine flags AI Overviews and AI ModeLegalGoogle's proposals for applying the self-preferencing principles to its AI answers are under discussion
AI Mode and AI Overviews launch in FranceAvailabilityThe last major market switches on, two months inside the September 23 commitment
Gemini 3.5 Flash-Lite starts rolling out in Google SearchModelFastest, cheapest 3.5-class model; not confirmed to power AI Mode, which still runs on Gemini 3.5 Flash
AI Mode connects to Instacart, Canva and YouTube MusicProductThird-party apps come to AI Mode; complete tasks in the conversation, US only at launch
EU orders Google to share Search data with rivals, AI chatbots includedLegalThe Commission's stated aim is to stop Google's search-data advantage extending to its own AI chatbots; data flows from January 2027
Personal Intelligence connects Google CalendarProductFirst connected app AI Mode can write to, not just read; US only at launch
Common Sense Media rates Google AI search "Unacceptable" for kidsDataIndependent assessment; AI Mode failed all 5 severe-harm Red Lines and completed 100% of homework
Recipe links move to the top of responsesProductCreator name, ratings and ingredient count shown, after recipe-blogger feedback
France launch committed for September 23LegalPublisher opt-out plus compensation; the last major market gets a date
Information agents roll out (Ultra only)ProductFirst Search agent from I/O 2026 ships; every AI Mode language and market
SparkToro: 0.34% of US searches moved into AI ModeDataJan to Apr 2026 clickstream panel; the tab "played only a limited role" in the wider click decline
Google denies AI Mode default in ChromeProductOn the record: "we do not plan to make AI mode the default"
UK CMA orders a publisher opt-out from AI Overviews, AI Mode and DiscoverLegalFirst binding remedy anywhere, and it names AI Mode; nine months to implement
Search Console Generative AI reportsDataImpressions-only AI reporting plus a block-from-AI-features control, to a subset of site owners
Preferred sources labeled in AI Mode and AI OverviewsProductUser-picked sources stand out in AI responses; twice the click-through per Google
Merchant Center AI performance report announcedDataRetailer share of voice across AI Mode, AI Overviews and Gemini; five countries, no date
I/O 2026: 1B monthly users; merged with AI OverviewsProductGemini 3.5 Flash default; Search agents announced; still not the default experience
AI Mode erased the Reddit engagement gain AI Overviews createdDataDifference-in-differences to Dec 2025: the premium on discussion communities falls 59% for commenters and turns slightly negative for comments
SISTRIX: 56% of AI Mode's cited domains change every weekDataStable core of 1 to 5 domains in 86.5% of prompts; only 17% overlap with AI Overviews on the same prompt
Clicking a link in AI Mode opens the page beside the answerProductChrome desktop, US only; tabs, images and PDFs can be added to a query; a click no longer ends the conversation
Google app for desktop goes global on WindowsAvailabilityOut of Labs, worldwide in English, AI Mode built in; a floating search bar on Alt and Space
Agentic restaurant booking in eight more countriesAvailabilityFirst international expansion; no subscription or Labs opt-in in the new markets
Search Live goes globalAvailabilityVoice and camera in every AI Mode country; Gemini 3.1 Flash Live
Canvas GA in the USProductWriting, coding and app-building leave Labs
53 more languagesAvailabilityLargest single addition; just under 100 languages total
Q4 2025 earnings usage statsDataQueries per user doubled; 3x longer queries; 1 in 6 non-text
AI Overviews handoffProductThe two surfaces begin merging
Personal IntelligenceProductOpt-in Gmail and Photos personalization
2025
Gemini 3 Flash becomes the global default modelModelFree users get Gemini 3
Ahrefs: AI Mode and AI Overviews cite the same URL 13.7% of the timeDataAI Mode cites in 97% of responses and names 2.5x more brands and people
Gemini 3 Pro reaches ~120 countries (Pro/Ultra)ModelThe premium tier internationalizes
Gemini 3 in AI Mode on launch dayModelFirst time a new Gemini hits Search day one; generative UI debuts
AI Mode button on Chrome mobile new-tab pageAvailabilityAgentic booking also expands beyond Ultra subscribers
Q3 earnings: 75M+ daily active usersDataFirst daily-usage disclosure; US queries doubled in the quarter
40+ new countries and 35+ languages: 200+ totalAvailabilityFirst EU availability; France excluded over neighboring rights
Search and Shopping ads rolling out in US AI ModeAdsAds live on desktop and mobile, US only
Search Live GA in the USProductVoice and camera conversation leaves Labs
AI Mode in the Chrome desktop omniboxAvailabilitySearch-as-you-type meets AI Mode in the address bar
First non-English languagesAvailabilityHindi, Indonesian, Japanese, Korean, Brazilian Portuguese; Spanish followed September 23
Expansion to 180+ countries and territories (English)AvailabilityEnglish-world coverage; shareable conversation links
United Kingdom launchAvailabilityThird country with full availability
Gemini 2.5 Pro model picker and Deep Search (US Labs)ModelPremium tier begins; agentic calling of local businesses
India general availabilityAvailabilityFirst full availability outside the US (Labs since June 24)
AI Mode data starts counting in Search ConsoleDataLumped into the "Web" type with no separate filter
I/O 2025: general availability for everyone in the USAvailabilityCustom Gemini 2.5; Deep Search, Search Live and the agentic roadmap announced
AI Mode announced as a Search Labs experimentProductUS-only opt-in for Google One AI Premium subscribers; custom Gemini 2.0

Latest updates

Data

Search Console has been under-reporting AI impressions since 13th August

The report that carries AI Mode impressions has been under-counting them since 13th August. Google has confirmed it, and the fault is in the logging rather than in the surface.

From its data anomalies page: "A logging error caused a decrease in impressions on the Generative AI performance report in Search for data starting on August 13, 2026. This issue affects data logging only and is ongoing."

John Mueller added on Bluesky that Google is "working on resolving it", that it is "just a logging issue and not representative of visibility changes in Search", and that an annotation will appear in Search Console "in the near future".

The timing is awkward for this hub in particular. Anyone measuring what the Gemini 3.7 Flash switch of 14th August did to their own AI Mode impressions is reading corrupted days, and so is anyone comparing weeks across the 13th.

Google's note covers exactly one report. Site owners separately reported a clicks decline in the ordinary Search performance report from around 12th August, collected by Search Engine Roundtable, and Google has said nothing about that. AI Mode queries do reach the ordinary report, under the counting rules.

Nothing has been said about a backfill. The three Discover logging errors this year were never backfilled, which is the only precedent to go on.

Model

Gemini 3.7 Flash becomes a selectable model in AI Mode

Robby Stein, VP of Product for Google Search, announced it on X: "We're bringing Gemini 3.7 Flash to Search!"

He said the model is "better at following instructions + understanding your intent, so you get even more helpful responses", and that it is "rolling out today globally in AI Mode for Google AI Pro & Ultra subs in English". Subscribers select it with the "+" icon in the "Ask anything" bar.

Google had introduced Gemini 3.7 Flash the day before as its "most intelligent workhorse model yet for coding and agents". That announcement did not mention Search anywhere. Barry Schwartz of Search Engine Land says he asked Google about it, and Stein posted the next day.

It is an option rather than a replacement. AI Mode still runs on Gemini 3.5 Flash by default, as it has since I/O in May, and Google has not said whether 3.7 Flash will take that slot or whether it feeds the automatic model routing Google started building into AI Mode last November.

The gate is the usual one. A paid Google AI plan is required, so the free tier does not get the new model, and the rollout is English only for now even though it is global.

Google's own documentation has not caught up. The AI Mode help page still describes only "Pro" and "Fast" as menu choices and does not mention 3.7 Flash at all, checked on 16th August. Search Engine Journal reports that the live menu lists it under a "Gemini 3 models" heading beside "Auto" and "Pro", so the labels a reader sees and the labels Google documents are currently different.

For anyone tracking AI Mode citations, the practical use is comparison. Running the same query on more than one model now separates a model change from a ranking change, which was guesswork while the surface offered a single answer.

Product

Google tests AI buttons on the desktop home page that open AI Mode

Khushal Bherwani posted a screenshot of the Google home page carrying three new buttons: "Create images", "Ask about files" and "Brainstorm". Each one, he noted, takes you to AI Mode.

Barry Schwartz covered it at Search Engine Roundtable the same morning. The buttons sit below the big search box, where the Google Search and I'm Feeling Lucky buttons live, and they are additional to the AI Mode button, the plus sign, Lens and voice search that are already there.

Google confirmed it hours later. Robby Stein, VP of Product for Google Search, replied on X: "This is a small test on desktop to help people find new things they can do with Search." He added that there is "No impact to how the core search box works", and that people should type their question and hit enter as usual.

None of the three features is new. All of them already existed inside the Google app and behind the plus icon in the search box. What is new is where they are: on the page a desktop searcher lands on before they have typed anything, and pointed at AI Mode rather than at the results page.

That is why it is on this page at all. Almost every AI Mode doorway Google has added this year has been inside something else, a browser, a phone app, a voice surface. This one is on the home page itself, and the three labels tell a reader what AI Mode is for before they have used it.

It changes nothing in the availability table. Google called it a test, named no countries, gave no timeline and has said nothing about a wider rollout, so the platforms and default-experience rows are untouched. Stein's second sentence is a reminder that the ordinary search box still behaves as it always has.

One detail separates this from the redesign it resembles. Schwartz notes at Search Engine Land that none of these buttons appeared in the intelligent search box Google demonstrated at I/O in May, so this is not that redesign arriving. It is a separate experiment in the same direction.

Data

How Google counts an AI Mode impression: every follow-up is a new query

Two months after the Generative AI performance reports arrived, it pays to read the rules that decide what an AI Mode impression actually means. They sit in Google's Search Console documentation rather than in any announcement.

The rule that matters most is about conversations. Google's help page says that "if a user asks a follow-up question within AI Mode, they are essentially performing a new query", and that "all impression, position, and click data in the new response are counted as coming from this new user query".

So a single AI Mode session that runs three or four turns can generate several queries' worth of impressions for the same page. Google's own framing is that an AI Mode search runs about three times longer than a traditional one, which makes the multiplier a feature of the surface rather than an edge case.

The other two AI Mode rules are simpler. Clicking a link to an external page in AI Mode counts as a click. Position, Google says, "follows the same methodology as a Google Search results page".

What the Generative AI report itself carries is narrower than that. It reports impressions for AI Overviews and AI Mode with no queries, no clicks, no click-through rate and no average position, and it excludes Search Labs experiments. Google is still "rolling out this report to a subset of website owners".

There is also an aggregation trap in it. Chart data is aggregated by property, so in Google's example, "if two results from the same site appeared in a generative AI search results feature, they count as a single impression"; the page table aggregates by URL instead. Page-level impressions will therefore not always add up to the chart total, and the difference is the dimension rather than an error.

Queries are the gap that has not moved. AI Mode queries are absent from the Generative AI report, and the only place they appear is the main performance report, inside the Web search type totals, exactly as they have since June 2025 and still with no AI Mode filter. A site owner can see the conversational phrasing arriving; they cannot separate it out.

None of this closes the clicks gap. Impressions counted three times over in one conversation, with no click figure beside them, measure how often Google used a page, not what that use was worth. Carolyn Shelby, writing for Search Engine Journal, put the same warning more bluntly: do not pour generative and ordinary organic impressions into one bucket, and do not compute a blended click-through rate from them.

A note on the date: Google's help pages carry no revision date, so this entry is dated to the analysis that set the rules out, not to a change in the documentation.

Study

Productrise: AI Mode shows 95% fewer product listings than standard search

Productrise, a platform that tracks organic product visibility in Google Shopping, ran the same shopping queries on standard search and on AI Mode on the same day for 21 days in July 2026. Its study drew on more than 2 million product listings across more than 100,000 result pages and AI Mode responses.

The headline gap of 95% is two effects multiplied together.

The first is whether a shopping search returns any products at all. Standard search did on about 88% of the tracked queries. AI Mode did on about 23%.

The second is how many appear when they do appear. Standard search averaged 22.5 products per results page against 4.3 in AI Mode, which Productrise describes as roughly 5.3 times fewer slots to compete for.

The more useful number is the overlap. Only about 0.8% of the products visible in standard search also showed up in AI Mode for the same query on the same day. Productrise reads that as the two surfaces picking "largely different products, so a strong position on one does not transfer to the other".

That points the same way as a different measurement on this page. SISTRIX, tracking citations rather than products, found AI Mode and AI Overviews citing different domains 83% of the time on the same prompt. Visibility on one Google surface is turning out to say very little about the next.

The scope is narrow and the study says so. It covers the United States and the United Kingdom only, "where Google's Shopping Graph feeds directly into AI Mode answers", and Productrise left other markets out because they do not return rich product results in AI Mode yet.

Two more limits apply. The queries are the product-centric ones Productrise already tracks, not a cross-section of everything people search for. And the study typed ordinary keyword queries rather than the longer conversational prompts AI Mode invites, on the reasoning that AI Mode opens from the normal search box.

It counts listings, not clicks. Nothing in it measures what a shopper did next, and the payoff its author suggests is stated as expectation: Hugo Huijer, who founded Productrise, says click-through "should be considerably higher for the products that do make the cut".

Callum Lockwood of Re:Signal, quoted in the same release, cautions the other way. Fewer products in one response "doesn't necessarily mean fewer opportunities for brands to be recommended over the course of an entire shopping journey".

Google's own version of this measurement has still not shipped. The Merchant Center AI performance report announced in May is meant to show a retailer's share of voice across AI Mode, AI Overviews and Gemini, with no rollout date and no published methodology.

AvailabilityAI Mode goes live in France

Google launched AI Mode ("Mode IA") and AI Overviews ("Aperçus IA") in France on July 22, in a post by Sébastien Missoffe, vice president and managing director of Google France.

AI Mode arrived complete rather than staged: desktop and mobile web plus the Google app on Android and iOS, Search Live voice and camera input, query fan-out, the new intelligent search box, and Gemini 3.5 credited for the reasoning and multimodal understanding.

Google's French post repeats the framing this page tracks, an AI Mode search running about three times longer than a traditional one, and the same division of labor, an overview for the gist and AI Mode for the follow-ups.

France was the last major market without AI Mode, excluded from the October 2025 European wave over the press neighboring-rights standoff, and the launch lands two months inside the September 23 date Google committed to in June.

The publisher terms that made it possible are the part to watch: Google has neighboring-rights contracts with about 450 French publishers and press agencies and told them AI answers would count toward those payments.

Its launch post also points site owners at the Search Console control that keeps a site out of Search's generative AI features, notes that the control is available in France, and repeats that it is not a ranking signal outside those features.

No collective agreement has been announced and negotiations continue; the fuller publisher picture is in our AI Overviews coverage of the launch.

ModelGemini 3.5 Flash-Lite starts rolling out in Google Search

Google announced three new Gemini models on July 21: 3.6 Flash, 3.5 Flash-Lite and 3.5 Flash Cyber. One line in the post concerns Search: "3.5 Flash-Lite is also rolling out in Google Search." Google describes Flash-Lite as its fastest and most cost-effective 3.5-class model, at roughly 350 output tokens per second, built for low-latency, high-throughput agentic tasks.

What that means for Search is not spelled out, and this is where the speculation starts. The post gives no detail on what Flash-Lite does inside Search and never mentions AI Overviews or AI Mode.

What we can state holds steady: AI Mode's answers run on Gemini 3.5 Flash, which became the global default at I/O 2026, and Google has not said that changed.

Search Engine Land reports Google tied Flash-Lite to "agentic search" and speculates it "might be used for Google AI Overviews and Google AI Mode as well", but presents that as a possibility rather than a confirmed change.

We are logging the model reaching Search and will update this entry if Google confirms where Flash-Lite is actually used.

FeatureAI Mode connects to Instacart, Canva and YouTube Music

Google started letting people connect apps to AI Mode, moving it from answering questions toward completing tasks.

Connect Instacart and AI Mode can add ingredients straight into your Instacart shopping cart; connect Canva and you can ask it to show template options for something like a flyer; connect YouTube Music and it can curate a playlist and save it to the app.

Google framed it as "starting to roll out this week in the U.S." and said "we're working with a range of partners and look forward to launching with more apps soon".

It is Google's answer to the app connections ChatGPT and Claude already offer, per TechCrunch, now inside the search box more than 9 in 10 searches run through. Google pairs it with Personal Intelligence, the opt-in feature that connects Gmail and Photos, so with both switched on Search can give "even more tailored responses".

Google did not say whether connecting apps needs a subscription, and it is US-only for now, so there is no new SEO surface to act on yet; we track it here as AI Mode keeps absorbing tasks that were never search queries.

FeaturePersonal Intelligence connects Google Calendar to AI Mode

Google Search VP of Product Robby Stein announced on X that Personal Intelligence in Search "now connects to Google Calendar", per Search Engine Journal. AI Mode can "add invites or other meetings to your Calendar directly", and its answers can take account of plans that are already in there.

That makes Calendar different from the two apps Personal Intelligence already used. Gmail and Google Photos hand AI Mode information to read, and Calendar is the first connection it can also write to. Ask for dinner options and the answer can work around a meeting you have already booked. Mention an invitation and AI Mode can create the entry without you opening Calendar, as Digital Trends describes it.

Stein said it is available in the US with more countries to come, and Google has given no date for them. Google previewed a Calendar connection at I/O in May without a timeline, in the same announcement that took Personal Intelligence to nearly 200 countries and 98 languages with no subscription. Google's AI Mode help page now lists Gmail and Google Calendar together as the Workspace apps Personal Intelligence connects to.

The part to watch is what personalization does to measurement. Both outlets point to iPullRank testing that found connecting Gmail changed which brands appeared in AI Mode answers to identical prompts, and Calendar adds timing to that mix, so two people can ask the same question and get different answers because their evenings differ. There is still no way to see any of it from the outside. Search Console's Generative AI reports carry impressions only, with no queries and no clicks.

StudyCommon Sense Media rates AI Mode "Unacceptable" for children

Common Sense Media's Youth AI Safety Institute rated Google Search's AI features "Unacceptable Risk", its lowest tier, for children. Across 2,624 test interactions in seven test plans, AI Mode and AI Overviews failed seven of the Institute's eight AI principles and all five severe-harm "Red Lines". The assessment's headline: "Google Search's AI answers are not safe enough to be kids' default answer machine."

AI Mode, the conversational tab, did better than the automatic AI Overview on most measures: it routed 77% of crisis prompts to an appropriate resource against AI Overviews' 58%. But it still failed all five severe-harm Red Lines, and it completed 100% of the homework assignments testers gave it.

As PBS reported, neither feature can be switched off by parents or schools, unlike the standalone Gemini app. Google said its AI features have "strong quality and safety guardrails" and called the testing flawed for using "a narrow set of ambiguous and contrived queries".

FeatureRecipe links move to the top of AI Mode responses

Google Search VP of Product Robby Stein announced on X on June 30 that AI Mode now shows "prominent links at the top of responses with useful details and images" for relevant recipe queries, including the creator name, recipe ratings and the number of ingredients, per Search Engine Journal.

"We've heard feedback on recipe results in AI Mode, and we're making updates to better connect people with recipe creators on the web," Stein wrote. It builds on the recipe panel Google added in March, which let people tap a dish to open links to recipe sites.

Creators are not sold yet. Android Authority's coverage found food writers still wary of how AI Mode handles their work: one describes full AI recipes as ranging "from verbatim plagiarism to wildly inaccurate representations", and more prominent links only help if people click them. We will watch whether the change registers as impressions in Search Console's Generative AI reports.

AvailabilityGoogle commits to bringing AI Mode to France by September 23

Google told French publishers, in a letter reported via Ouest-France, that AI Mode and AI Overviews will launch in France by September 23, 2026. France is the last major market without either feature, having been excluded from the October 2025 European rollout over the press neighboring-rights standoff.

The terms are the story: Google committed to a publisher opt-out, transparency about AI-driven traffic, and compensation under neighboring rights. That goes further than what publishers get anywhere else except the UK, where the CMA ordered an opt-out in June, and it sets a precedent every other press market can point at.

FeatureInformation agents roll out to AI Ultra subscribers

Google began rolling out information agents in AI Mode on June 12, the first of the Search agents announced at I/O 2026 to reach users.

Ask AI Mode to "keep me updated on" or "alert me when" something and the agent keeps working after you close the tab: it watches blogs, news sites, social posts and real-time finance, shopping and sports data, then sends an update with links when something new appears, per 9to5Google's rollout coverage.

Availability is the caveat: information agents are exclusive to Google AI Ultra subscribers at launch, across every AI Mode language and market, with AI Pro access to follow later in the summer. For SEO this is a new surface to be cited on without being searched for, since the agent decides which pages are worth sending. We will watch whether agent-driven impressions show up in Search Console's Generative AI reports.

ProductGoogle: AI Mode will not become the default for Chrome search

A Chrome Canary experiment that routed address-bar searches into AI Mode set off a wave of "AI Mode is becoming the default" reports. Google Search VP Rajan Patel shut the speculation down on the record: "This is an error, and we do not plan to make AI mode the default behavior for Chrome search."

That matches Google's line at I/O 2026: AI Mode is a tab and an entry point, not the default search experience, even as AI Overviews (which do show by default) hand off into it. We track this distinction in the availability table because "is AI Mode the default now?" is the most common misreading of Google's announcements.

SEOSearch Console adds Generative AI reports and an AI opt-out control

Google announced Search Generative AI performance reports for Search Console: dedicated reporting for AI Overviews, AI Mode and Discover AI. The catch: the reports cover impressions, not clicks, so publishers can finally see how often they appear in AI surfaces but still cannot measure what that appearance does to their traffic.

On scope Google said only that the reports go to "a subset of website owners", naming no country in the post or in the help pages. Trade coverage reported the first properties to get them were UK ones, and Search Engine Journal was still describing it three weeks later as limited testing with a select group of UK sites. Sightings elsewhere followed quickly, so treat the UK framing as where it was first observed rather than as a stated rollout order.

The same release added a control to block content from Google's AI features, the first explicit AI opt-out in the product. Until now AI Mode traffic has been invisible as such: since June 2025 it has been lumped into the "Web" search type with no filter. Full context in the SEO impact section.

SEOMerchant Center gets an AI performance report covering AI Mode

A week before Search Console got its generative AI reports, Google announced the retailer equivalent: AI performance insights in Merchant Center, covering shopping journeys that start in AI Mode, AI Overviews or the Gemini app.

Four components. Share of voice benchmarks a brand "against brands similar to yours on shopping journeys starting from AI Mode, AI Overviews, or the Gemini app".

Shopping funnel performance splits that across discovery, evaluation and purchase. Product term insights show popular product terms and a brand's share of them, and product attributes insights score attribute completeness so a merchant can see what its feed is missing.

For anyone tracking what AI Mode does to their business, this is the second Google-owned measurement surface in a fortnight and the first aimed at retailers rather than site owners.

It also has the same hole: Search Console reports impressions, Merchant Center reports share, and neither reports clicks from an AI answer.

Treat it as announced rather than shipped. Google said it "will be rolled out to the U.S., Canada, Australia, India, and New Zealand in the coming months", with no date and no word on general availability, and it has published no methodology for how share of voice is calculated. PPC Land covered the announcement the same day.

MilestoneI/O 2026: AI Mode passes 1 billion monthly users and merges with AI Overviews

At I/O 2026 Sundar Pichai said AI Mode had "surpassed 1 billion monthly active users" within a year, with queries more than doubling every quarter. Gemini 3.5 Flash became the default model globally, AI Mode and AI Overviews merged into a single flow worldwide, and Google shipped what it called the biggest upgrade to the search box in more than 25 years.

The roadmap: Search agents for Pro and Ultra subscribers in the summer, generative UI free for everyone "this summer", expanded agentic business-calling, and Personal Intelligence reaching about 200 countries and 98 languages without a subscription. Google was explicit that AI Mode is still not the default search experience.

StudyA causal study finds AI Mode erased the Reddit engagement gain AI Overviews created

This is the clearest causal evidence so far that AI Mode and AI Overviews do different things to a content platform, and they point opposite ways. It comes from a working paper by Peibo Zhang, Ruomeng Cui and Dennis J. Zhang, posted to arXiv and not yet peer reviewed.

The design uses Google's own content policy as a natural experiment. Safe-for-work subreddits can be cited in both AI Overviews and AI Mode, while not-safe-for-work subreddits are indexed in organic search but barred from both, which gives a treatment group and a control group inside one platform.

The AI Overviews baseline is covered in full on the AI Overviews hub. Daily comments rose 12.0% and daily commenting users 12.4% against the control after the August 2024 rollout, concentrated in advice and opinion communities rather than factual ones.

The explanation the authors give for that gain is what makes the AI Mode result follow. A static summary cannot reproduce a discussion thread, so for opinion and advice it worked as a discovery route into one rather than a replacement for it.

Then the interface changed. Extending the panel to December 2025 and taking the 21st August 2025 global rollout as a second treatment date, the premium on experience-based communities falls 59% for commenting users and turns slightly negative for comments.

The reading is that a conversational interface delivers the depth a static summary could not, so the reason to click through into the discussion goes away. Where AI Overviews complemented the platform, AI Mode substitutes for it.

The authors test the obvious alternative, that users simply grew to trust AI answers over time, and argue against it three ways. A trust story predicts the decline should land on factual content, where the summary already answers the question, and it lands on opinion and advice instead.

They also find a discrete break at the AI Mode launch rather than a slow drift, and their day fixed effects absorb any trend in AI trust shared across communities.

Two limits belong with this. The authors flag the short post-AI-Mode window themselves, so it measures attenuation in progress rather than a settled end state, and they cannot say whether it stabilises or runs on towards full substitution.

And it counts comments and commenters inside Reddit, not clicks, referral sessions or publisher traffic. It is not a measurement of what AI Mode does to your site, which is why it carries no row in any statistics table here.

StudySISTRIX: AI Mode replaces 56% of its cited sources every week

SISTRIX tracked 82,619 prompts once a week from 17th December 2025 to 8th April 2026 across AI Mode, AI Overviews and ChatGPT Search in six countries. AI Mode churns hard: each answer cites 14 to 16 domains and 56% of them are new every week.

The churn is not evenly spread. In 86.5% of prompts there is a stable core of one to five domains that persist for months, while 89% of the domains outside that core rotate weekly.

So the useful question for a site owner is not whether it appears in AI Mode but whether it sits in the core or in the rotating remainder.

The pattern barely varies by market. Weekly churn ran between 54% and 59% in Germany, the US, the UK, Italy, Spain and France, with 11.8 to 16.1 domains cited per answer, and it showed no sign of settling over the 17 weeks.

YouTube and Amazon turn up in the core often, which is no surprise. More usefully, in 83% of prompts at least one specialist domain sits in the core alongside them, so the core is not closed to smaller sites.

The contrast with AI Overviews is the finding that matters most for anyone treating the two surfaces as one thing. AI Overviews are frozen for just over half of prompts, and on the same prompt the two products cite different domains 83% of the time, a Jaccard overlap of 0.17.

ChatGPT Search churns hardest at 74% a week, and from a much shorter list: 3 to 4 domains per answer against AI Mode's 14 to 16.

The window closed six weeks before I/O 2026 merged AI Overviews and AI Mode, so it measures them as the separate surfaces they then were.

Content type predicted durability better than anything else measured: news articles held a place in a stable core only 1.4% of the time, while video was highest at 24%.

This is SISTRIX's own AI research index, so it is vendor panel data rather than ground truth, and the study calls its own figures conservative: measured per URL instead of per domain, weekly drift runs about 15% higher. PPC Land covered it the day it was published.

ProductClicking a link in AI Mode on Chrome now opens the page beside the answer

Robby Stein, VP of Product for Search, and Mike Torres, VP of Product for Chrome, announced that "when you're using AI Mode on Chrome desktop, clicking a link opens the webpage side-by-side with AI Mode". Google's stated purpose is to make it easier to "visit relevant websites, compare details and ask follow-up questions while still maintaining the context of your search".

The same post added context from tabs. A plus menu on the New Tab page and inside AI Mode, on Chrome desktop and mobile, pulls recent tabs, images and files such as PDFs into a query, several at once. Canvas and image creation sit in that menu too.

Everything announced that day was live in the US only, with Google saying it would "expand soon to more places around the world". TechCrunch reported the same scope.

What makes it matter here is what a click becomes. A visit that no longer costs the reader their conversation is a visit they have less reason to abandon, which is the mechanism behind Google's standing claim that its AI features spread traffic across more sites.

The other reading is that the page now renders inside a layout Google controls. Google has published nothing about what a side-by-side visit looks like from the publisher's side, and Search Console still reports impressions rather than clicks for AI surfaces, so there is no way for a site owner to isolate it.

AvailabilityThe Google app for desktop leaves Labs with AI Mode built in

Google announced that the Google app for desktop is "now available for Windows users globally in English", in a post by Vinay Mahagaokar, a group product manager on Search. "With AI Mode built right in, you can ask whatever's on your mind and get helpful AI-powered responses with links to the web."

The app had been a Search Labs experiment since September 2025, US only and capacity limited. 9to5Google reported it is now on Windows 10 and later "around the world after previously requiring Google Labs sign-up".

Pressing Alt and Space opens a floating search box over whatever is on screen. It searches the web, Google Drive, installed apps and files on the computer, takes a shared window or whole screen for contextual questions, and uses Lens to select things on screen.

Google's help page puts the requirements at Windows 10 or later, English and age 13 or over, and adds that "AI Mode is not yet supported for all accounts, countries, and languages". The app's global reach is therefore not the same thing as AI Mode's.

What makes it notable on this page is the surface. Every other way into AI Mode is a browser tab, the Google app on a phone, or something inside Chrome. This one is an operating-system-level shortcut that opens into AI Mode without a browser at all.

Correction, 4th Aug 2026. The availability table on this page listed the Windows app as a Labs experiment until today. It left Labs on 14th April 2026, and the platforms row now names it as the generally available Google app for desktop with that date.

AvailabilityAgentic restaurant booking expands to eight more countries, subscription-free

Google expanded agentic restaurant booking to eight new markets: Australia, Canada, Hong Kong, India, New Zealand, Singapore, South Africa and the United Kingdom.

Describe the table you want ("a table for two at a dog-friendly Italian restaurant in Shoreditch for Saturday at 7 p.m.") and AI Mode checks availability across reservation platforms and returns bookable options with direct links; UK partners include OpenTable, TheFork, SevenRooms, ResDiary, Mozrest, Foodhub, Dojo and DesignMyNight.

Rose Yao, VP of Product Management, announced the expansion on X as taking agentic restaurant booking in Search global.

The gates came off with the geography: no Labs opt-in or subscription is required in the new markets. The feature had launched in August 2025 for US Google AI Ultra subscribers only and reached all opted-in US Labs users that November, so this was the step that turned a premium US experiment into a plain AI Mode capability.

FeatureSearch Live goes global across all AI Mode countries and languages

Search Live expanded globally to all 200+ AI Mode countries and languages, upgraded to the Gemini 3.1 Flash Live model. Search Live is AI Mode's real-time layer: a spoken conversation with Search that can also watch through your camera. It launched in the US in mid-2025 and had been limited to the US and India before this expansion.

FeatureCanvas graduates from Labs to everyone in the US

Canvas reached general availability for everyone in the US. Introduced through Labs in July 2025, Canvas opens a side panel where AI Mode drafts and iterates on documents, code and simple apps across a session, powered by Gemini 3. It is the clearest example of AI Mode absorbing assistant-style work that would never have been a classic search query.

AvailabilityAI Mode adds 53 languages, its largest single expansion

Google Search SVP Nick Fox announced 53 new AI Mode languages, the largest single language addition since launch, taking AI Mode to just under 100 languages and covering roughly a billion more people. The path to here: English only at launch (March 2025), five languages including Hindi, Japanese and Korean (September 2025), Spanish (September 2025), 35+ more in the big October 2025 wave, and now 53 at once.

MilestoneAlphabet Q4: AI Mode queries per user have doubled since launch

Alphabet's Q4 2025 earnings gave the deepest usage picture yet: daily AI Mode queries per US user have doubled since launch, AI Mode queries are about three times longer than traditional searches, and roughly 1 in 6 arrive as voice or image rather than text. Monetization remains in "early stages", with a Direct Offers pilot testing merchant offers inside answers.

Sundar Pichai also addressed the existential question directly, saying AI Mode is not cannibalizing core Search. Publishers have no independent data to test that, which is the recurring theme of AI Mode's SEO story.

ProductAI Overviews now hand off into AI Mode conversations

Alongside making Gemini 3 the global default for AI Overviews, Google shipped a mobile handoff: continuing from an AI Overview opens an AI Mode conversation that already carries the query and answer context. Google's framing: "one fluid experience... a quick snapshot when you need it, and deeper conversation when you want it."

This was the moment the two products stopped being separate features. The full merger followed at I/O 2026 in May.

FeaturePersonal Intelligence connects Gmail and Photos to AI Mode

Google launched Personal Intelligence for AI Mode: an opt-in connection to Gmail and Google Photos that personalizes answers with your own context, starting with US English AI Pro and Ultra subscribers. By I/O 2026 Google said it would reach about 200 countries and 98 languages without requiring a subscription.

ProductGemini 3 Flash becomes the default AI Mode model worldwide

Google made Gemini 3 Flash the default AI Mode model globally, pitching it as "frontier intelligence built for speed" with faster reasoning on complex questions. A month after Gemini 3 reached AI Mode as a subscriber option, every AI Mode user worldwide was getting a Gemini 3 model by default.

The same update opened Gemini 3 Pro to everyone in the US through the "Thinking with 3 Pro" picker and expanded Nano Banana Pro image generation to more US users, with AI Pro and Ultra subscribers keeping higher usage limits. The default changed again at I/O 2026, when Gemini 3.5 Flash took over globally.

StudyAhrefs: AI Mode cites more, and it barely cites what AI Overviews cites

Ahrefs captured an AI Mode response and an AI Overview for the same query and compared the pair, across 540,000 query pairs for citations and 730,000 for content, using September 2025 US data from its Brand Radar index. The two surfaces cited the same URL 13.7% of the time, rising only to 16.3% across the top three citations in each response.

From AI Mode's side the differences are consistent. It cites sources in 97% of responses, where AI Overviews return none at all in 11% of theirs. It names 2.5 times as many people and brand entities, 3.3 per response against 1.3. And it leans harder on reference material: Wikipedia supplies 28.9% of its citations against 18.1% of AI Overviews', and Quora appears 3.5 times as often.

The answers agreed even where the sources did not. Response pairs scored 86% semantic similarity on average, with 89.7% above 0.8 on a scale where 1.0 means identical meaning. Despina Gavoyannis and Xibeijia Guan put it plainly: "9 out of 10 times, AI Mode and AI Overview agreed on what to say".

One number needs keeping straight. The study also reports a Jaccard figure of 0.16, and that one measures words rather than sources: only 16% of the unique words overlapped between the two responses, and they opened with the same first sentence 2.51% of the time. Each surface researches and writes its own answer.

For a site owner the practical line is that visibility does not carry across. Being cited by one surface says little about the other, though Ahrefs found that a brand mentioned in an AI Overview has a 61% chance of also appearing in AI Mode's longer response.

The study states its own limit. It compares single generations, and Ahrefs' earlier work found 45% of AI Overview citations changing between generations of the same answer, so the pool each surface draws on may overlap more than one snapshot shows. The panel is Ahrefs' own index rather than ground truth.

The data is from September 2025, eight months before Google merged the two surfaces into one experience at I/O 2026, so it describes them as separate products. SISTRIX measured the same divergence on a different panel in early 2026, finding the two citing different domains 83% of the time and AI Mode replacing 56% of its cited domains every week, so the split held across two panels, two methods and five months.

AvailabilityGemini 3 Pro in AI Mode expands to nearly 120 countries

Google expanded Gemini 3 Pro in AI Mode to nearly 120 countries and territories in English, for Google AI Pro and Ultra subscribers, two weeks after its US debut. Nano Banana Pro, the Gemini 3 Pro image model that can turn answers into visuals and infographics, expanded to more countries alongside it.

ProductGemini 3 comes to AI Mode on launch day, a first for Search

For the first time, a new Gemini model reached Search on its launch day: Gemini 3 arrived in AI Mode the day it was announced, for Google AI Pro and Ultra subscribers in the US through a new "Thinking" option in the model picker, with a broader US rollout to follow.

Gemini 3 also brought generative UI to AI Mode: dynamic visual layouts and interactive tools and simulations built for the specific question, such as a physics simulation or a custom loan calculator. Complex questions route to the frontier model while faster models handle simpler ones, and an upgraded query technique made the web searches AI Mode runs behind an answer smarter.

ProductAI Mode gets an official button on Chrome's mobile new-tab page

Google made the AI Mode button on Chrome's mobile new-tab page official: a pill-shaped shortcut under the search bar on Android and iOS, starting in the US with 160 more countries and additional languages, including Hindi, Indonesian, Japanese, Korean and Portuguese, to follow. After the Chrome desktop omnibox in September, this put AI Mode one tap from the mobile browser's front door.

The same update took agentic booking beyond Ultra subscribers: any US user opted into the "Agentic capabilities in AI Mode" Labs experiment now gets it, and it can work through event tickets and beauty and wellness appointments as well as restaurant reservations, using Project Mariner's live web browsing. AI Pro and Ultra subscribers keep higher usage limits.

MilestoneAlphabet Q3: AI Mode passes 75 million daily active users

Alphabet's Q3 2025 earnings put the first daily usage number on AI Mode: more than 75 million daily active users, in 40 languages, with US queries doubling over the quarter and over 100 product improvements shipped in Q3. Google described strong and consistent week-over-week usage growth since launch.

The framing also debuted the argument Google has repeated since: AI Mode and AI Overviews are driving incremental query growth for Search. The disclosures continued at Q4 (daily queries per US user doubled since launch) and I/O 2026 (past 1 billion monthly users).

AvailabilityAI Mode tops 200 countries and territories in its biggest expansion

Google shipped AI Mode's biggest expansion to date: more than 35 new languages and over 40 new countries and territories, taking AI Mode past 200 countries and territories in total, rolling out over the following week on the custom Gemini model for Search.

It was AI Mode's first EU availability, with Germany, Italy, Spain and Poland among the new markets, and Google noted AI Mode questions run nearly three times longer than traditional searches.

The notable absence was France, left out over the press neighboring-rights standoff. It stayed the last major market without AI Mode until July 22, 2026, when Google switched both AI Mode and AI Overviews on there under commitments to a publisher opt-out and neighboring-rights compensation.

AdsSearch and Shopping ads start rolling out in US AI Mode

Google confirmed to Search Engine Land at the end of September that Search and Shopping ads had begun rolling out inside AI Mode in the US, on desktop and mobile, saying the rollout had started earlier that week.

There was no standalone Google post for the milestone; the plan dated to Google Marketing Live in May, when Google said Sponsored-labeled Search and Shopping ads would come to US AI Mode from existing Search, Shopping and Performance Max campaigns using broad match.

Google has kept the testing frame ever since: its own 2025 highlights page still describes ads in AI Mode as a US test, appearing below and integrated into AI Mode responses, and Alphabet was calling AI Mode monetization early stages as late as its Q4 2025 earnings. The US remains the only market with ads in AI Mode.

FeatureSearch Live reaches general availability in the US

Google made Search Live generally available in English across the US, no Labs opt-in required. Search Live is a hands-free conversation with Search that can also watch through your camera: tap the new Live icon under the search bar in the Google app on Android or iOS, or start it from Lens, and talk back and forth while it answers aloud with web links on screen.

It had been a US Labs experiment since June 2025, voice first, with camera input added in July. The global expansion to every AI Mode country and language followed in March 2026.

ProductAI Mode comes to the Chrome desktop omnibox

As part of a broader set of Chrome AI announcements, Google brought AI Mode to the Chrome desktop omnibox: an option in the address bar to ask complex, multi-part questions and keep asking follow-ups without leaving the page you are on, rolling out in the US in English with "more countries and languages in the weeks ahead".

The address bar is the most direct entry point in the browser, so this put AI Mode one click from every search a Chrome user makes. It is an option, not a new default: when a Chrome Canary flag later routed address-bar searches into AI Mode automatically, Google called it an error and denied any plan to make AI Mode the default for Chrome search.

AvailabilityAI Mode gets its first non-English languages

Google added five new AI Mode languages: Hindi, Indonesian, Japanese, Korean and Brazilian Portuguese. AI Mode had been English-only for the six months since its March 2025 launch, even as it spread to 180+ new countries in August, so this was the start of its multilingual era.

The pace from here was steep: Spanish followed within weeks, 35+ more languages arrived in the October 2025 wave, and a 53-language addition in February 2026 took AI Mode to just under 100 languages.

AvailabilityAI Mode expands to 180+ new countries and territories in English

Google expanded AI Mode to over 180 new countries and territories in English, up from just the US, India and the UK. The EU was not part of this wave; EU availability came with the 40-country, 35-language expansion in October 2025.

The same announcement shipped AI Mode's first agentic booking flow, restaurant reservations for Google AI Ultra subscribers in the US via Labs, plus US personalization starting with dining recommendations and links for sharing an AI Mode conversation with others.

Archive: 6 older entries
Availability

AI Mode launches in the United Kingdom

AI Mode launched in the UK as a tab on the results page and in the Google app on Android and iOS, in English with no Labs opt-in, powered by a custom version of Gemini 2.5 and taking text, voice and image queries. The UK became the third country with full availability, after the US in May and India in early July.

Google's UK post also shared an early usage signal it would keep repeating: people were asking questions two to three times the length of traditional searches.

Feature

Gemini 2.5 Pro and Deep Search arrive for AI Pro and Ultra subscribers

AI Mode got its first premium tier: Google AI Pro and Ultra subscribers in the US could select Gemini 2.5 Pro from a model dropdown in Labs, along with Deep Search, which issues hundreds of searches and reasons across the results to produce a fully cited report.

The same announcement shipped Google's first agentic Search capability to actually reach users: having AI call local businesses to check pricing and availability, rolling out to all US Search users with higher limits for subscribers.

Availability

AI Mode becomes generally available in India

Google began rolling out AI Mode across India with no Labs sign-up required, in English, with voice input and photo input via Lens. India became the first country outside the US with full availability, exactly two weeks after AI Mode arrived in India as a Labs experiment on June 24.

The gap between US general availability and the first international GA was only seven weeks, an early sign of how fast Google intended to push the global rollout. The UK followed three weeks later, and the 180-plus-country English wave came in August.

SEO

AI Mode traffic starts counting in Search Console, with no separate filter

Google confirmed, via an updated Search Console help document, that AI Mode data started counting in the performance report: clicks on links in AI Mode responses count as clicks, appearances count as impressions, and it all lands inside the Web search type totals with no separate AI Mode filter.

That made AI Mode's effect on a site invisible as such, since publishers could not tell an AI Mode click from a classic blue-link click. It stayed that way for a year, until the impressions-only Search Generative AI reports arrived in June 2026.

Milestone

I/O 2025: AI Mode rolls out to everyone in the US

At I/O 2025 Google rolled AI Mode out to everyone in the US, no Labs sign-up required, upgraded to a custom version of Gemini 2.5. Two and a half months after launching as a subscriber-only experiment, AI Mode was a tab in mainstream US Search.

The keynote also laid out the roadmap that defined the following year: Deep Search, Search Live conversations about what your camera sees, agentic ticket buying built on Project Mariner, personalized suggestions with an optional Gmail connection, and virtual try-on for apparel.

Product

AI Mode debuts as a Search Labs experiment

Google announced AI Mode as an opt-in Search Labs experiment in the US, with Google One AI Premium subscribers the first to try it. Powered by a custom version of Gemini 2.0, it introduced the query fan-out technique: issuing multiple related searches concurrently across subtopics and data sources, then synthesizing the results into a single response with links.

Everything this page tracks traces back to this experiment, which was pitched at power users who wanted AI answers on more of their searches. The subscriber gate barely lasted: a waitlist for free US users opened within three weeks.

What is Google AI Mode?

Google's conversational search tab: free, Gemini-powered, and one flow with AI Overviews since I/O 2026.

3xAI Mode queries run about three times longer than classic searches (Alphabet, Q4 2025)

AI Mode is Google's conversational AI search: a separate tab (and app entry point) where a Gemini model answers with a full AI response, follow-up questions and links instead of the classic ranked results. Google introduced it in March 2025 with a one-line job description:

AI Mode expands what AI Overviews can do with more advanced reasoning, thinking and multimodal capabilities.

Google, AI Mode launch announcement, March 2025
The AI Mode tab answering 'Compare mirrorless and DSLR cameras for a beginner on a budget' with a conversational summary, a generated Quick Comparison table, a source panel of 20 sites and an Ask anything follow-up box
AI Mode answering a comparison question: a conversational answer, a generated comparison table, the source panel and the follow-up box. Captured 15th Jul 2026. Click to enlarge.

The official division of labor: AI Overviews help you "get to the gist" and act as a "jumping off point to explore links", while AI Mode is "particularly helpful for queries where further exploration, reasoning, or complex comparisons are needed".

Since January 2026 the two hand off into each other, and since I/O 2026 they run as one integrated flow: a quick snapshot when you need it, a deeper conversation when you want it.

Core AI Mode is free with a Google account, and agentic restaurant booking has been subscription-free in its nine markets since April 2026. Paid AI Pro and Ultra plans buy the frontier extras: Deep Search, first access to new capabilities like Search agents, and higher daily limits on Gemini 3 Pro.

The default model is Gemini 3.5 Flash everywhere since May 2026, and the "Ask anything" menu calls it "Fast". Picking "Pro" there switches to Gemini 3 Pro, which Google documents as available in English in about 120 countries.

AI Mode availability: countries, languages and platforms

Country, language, platform and feature status, updated every time Google expands.

The table below is the state of the rollout as of the date at the top of this page; we update it every time Google expands. The authoritative supported-country list is on Google's help page.

Where or whatStatusSinceNotes
United StatesAvailableNo Labs opt-in needed; the only market with ads; premium models and agentic features land here first
IndiaAvailableEnglish, Hindi (September 2025) and more Indian languages since
United KingdomAvailableSearch Console generative AI reports first observed here, June 2026
180+ more countries (English)AvailableThe EU was excluded from this wave
EU and EEAAvailableGermany, Italy, Spain, Poland and most others, plus Switzerland, Norway and Iceland
FranceAvailableLast major market to switch on, two months inside Google's September 23 commitment; publishers get the Search Console AI opt-out, and Google says AI answers count toward its neighboring-rights payments
Mainland ChinaNot availablen/aNot in the supported-country list (Hong Kong, Macao and Taiwan are)
Total footprint200+ countries and territoriesFull list on Google's help page
LanguagesJust under 100English at launch, +5 in September 2025, Spanish September 2025, +35 October 2025, +53 February 2026
PlatformsWeb (desktop and mobile), Google app on Android and iOS, Chrome desktop omnibox, Chrome mobile new-tab button, Circle to Search, Lens, Google app for desktop on WindowsRolled out March 2025 to April 2026The Windows desktop app left Labs and went worldwide in English on
Search Live (voice and camera)EverywhereAll AI Mode countries and languages; previously US and India only; Gemini 3.1 Flash Live
Agentic restaurant bookingNine markets, freeUS plus Australia, Canada, Hong Kong, India, New Zealand, Singapore, South Africa and the UK; US-only from August 2025 until this expansion
Search agents (information agents)Ultra onlyEvery AI Mode language and market; AI Pro access planned later in the summer
Personal IntelligenceAvailableNo subscription required; nearly 200 countries and territories across 98 languages; connects Gmail and Google Photos, plus Google Calendar since in the US only
Connected appsUS onlyInstacart, Canva and YouTube Music at launch, in English only; link an app to complete tasks inside AI Mode; more partners planned
Side-by-side links in ChromeUS onlyChrome desktop: a clicked link opens the page beside the conversation. Recent tabs, images and PDFs can be added to a query on desktop and mobile. Wider rollout promised, no date
Search Labs opt-inNot requiredUS May 2025; worldwide by October 2025Labs still gates experimental extras; Labs requires 18+ and a personal account
AdsUS onlyLate September 2025"Early stages" per Google; Direct Offers pilot testing merchant offers
Default search experienceNon/aStated at I/O 2026 and again on June 8, 2026 about Chrome; AI Overviews hand off into AI Mode since January 2026
Default modelGemini 3.5 FlashCalled "Fast" in the "Ask anything" menu; "Pro" switches to Gemini 3 Pro, in English in ~120 countries, with higher daily limits on paid Google AI plans. Gemini 3.7 Flash joined the menu as a third choice on , global but English only and Pro and Ultra only; the default is unchanged
Scale1B+ monthly active usersDisclosed May 19, 2026Queries "more than doubling every quarter"

AI Mode vs AI Overviews vs Perplexity vs ChatGPT search

The four AI answer surfaces people compare, on their most recent verified numbers.

A quick orientation across the four AI answer surfaces people actually compare. Scale figures are each company's most recent public number as of July 2026, and they are not directly comparable: monthly users, weekly users and monthly queries measure different things.

AI ModeAI OverviewsPerplexityChatGPT search
What it isConversational AI tab inside Google SearchAI summary above the regular Google resultsStandalone AI answer engineWeb search inside the ChatGPT assistant
Where200+ countries, ~100 languages200+ countries, 40+ languagesWeb and mobile appsWeb and mobile apps
CostFree; Pro/Ultra unlock premium modelsFree, shown automaticallyFree tier; paid plansFree tier; paid plans
ModelGemini 3.5 Flash by defaultGemini 3.5 Flash (merged experience)User-selectable modelsOpenAI GPT models
Latest scale figure1B+ monthly users (May 2026)2.5B+ monthly users (May 2026)780M queries in May 2025 (last disclosed)900M weekly active users (Feb 2026)

Context for the comparison: Google still held 91.27% of worldwide search in June 2026 per Statcounter, and among generative AI assistants Similarweb put ChatGPT at 64.5% of traffic versus 21.5% for Gemini in January 2026. AI Mode's significance is not that it out-competes ChatGPT on users; it is that it puts a ChatGPT-class interface inside the place where more than 9 in 10 searches already happen.

How to access and use AI Mode (desktop, iPhone, Android)

Already on in supported countries; these are the entry points on desktop, iPhone and Android.

There is nothing to install or enable in supported countries: AI Mode is live by default as a tab in Google Search. If you searched for "how to enable Google AI search", the answer is that it is already on; you just need the entry points:

  • Desktop: the AI Mode tab on any results page, going directly to google.com/aimode, or the AI Mode chip in Chrome's address bar.
  • iPhone: the Google app for iOS has an AI Mode icon under the search bar, and google.com/aimode works in Safari. There is no separate AI Mode app to install.
  • Android: the Google app, the AI Mode button on Chrome's new-tab page, and follow-up questions inside Circle to Search.
  • Voice and camera: Search Live, inside the Google app, holds a spoken conversation and can watch through your camera; available everywhere AI Mode is since March 2026.
Mobile Google results with the AI Mode tab first in the tab row, above an AI Overview answer
On a phone, AI Mode sits first in the tab row of any results page. Captured 15th Jul 2026. Click to enlarge.

Turning it off is the mirror image: there is no account-level disable, but you also never have to use it. AI Mode is a separate tab, not the default results page, and Google said twice in 2026 that it will not become the Chrome default. If what you want to avoid is AI answers inside the normal results, that is AI Overviews, covered in how to turn AI Overviews off.

AI Mode SEO and traffic impact: what you can actually measure

Impressions-only reporting, Google's additive claims, and the controls that exist today.

For nearly a year AI Mode ran with almost no publisher-facing measurement. Its traffic entered Search Console on June 16, 2025, but lumped into the "Web" search type with no filter, making AI Mode clicks impossible to separate from classic results.

The Search Generative AI performance reports announced June 3, 2026 finally give dedicated reporting (AI Mode, AI Overviews and Discover AI, rolling out to a subset of site owners), but impressions only: Google still does not report AI Mode clicks as such.

Retailers get a parallel surface. Merchant Center AI performance insights, announced a week earlier, reports a brand's share of voice on shopping journeys that start in AI Mode, AI Overviews or the Gemini app, in five countries and with no ship date yet. It reports share rather than clicks, so the same gap applies.

That asymmetry defines the beat. Google says the AI shift is additive (Sundar Pichai in February 2026: AI Mode is not cannibalizing core Search; Liz Reid in August 2025: organic clicks "relatively stable" year over year), and publishers have no independent data to test either claim.

What is known about behavior inside AI Mode, per Alphabet's Q4 2025 earnings: queries run about three times longer than classic searches, roughly 1 in 6 are voice or image, and daily queries per US user doubled in the product's first year. On the citation side, Google redesigned AI Mode's inline links in December 2025 to show more of them with contextual introductions.

The little independent measurement that exists comes from clickstream panels, and it says AI Mode's share of search volume is still small.

SparkToro found 0.34% of US searches moved into AI Mode between January and April 2026, and Similarweb counted 279 million AI Mode visits in May 2026 against 126 million a year earlier.

Neither is comparable with Google's 1 billion monthly users, which counts people rather than searches, and both are single panels; together they suggest fast growth from a small base rather than a surface that has already displaced the classic results page.

What site owners can do today: keep content indexable and snippet-eligible (the same nosnippet, max-snippet and noindex controls that govern AI Overviews apply here, while Google-Extended does not affect AI Mode at all: it only governs Gemini model training).

Use the new Search Console control if you want out of Google's AI features entirely.

And watch France, which went live on July 22, 2026 under commitments to a publisher opt-out, AI-traffic transparency and neighboring-rights compensation, terms that could become the template elsewhere.

There is no evidence-backed "AI search optimization" discipline separate from ranking well and answering clearly, so the playbook in how to appear in AI Overviews is the working guidance for AI Mode citations too.

With one measured caveat. SISTRIX found the two surfaces citing different domains 83% of the time on the same prompt, and AI Mode swapping 56% of its cited domains every week while most AI Overviews never swap any.

Nothing in that points to a separate lever to pull, but it does mean visibility in AI Mode is far less durable than a place in an overview, and doing well in one surface does not imply the other.

Frequently asked questions

What is Google AI Mode?

AI Mode is the conversational AI search experience inside Google Search: a separate tab where a Gemini model gives a full AI answer with follow-up questions and links. It launched in March 2025, is free with a Google account, and passed 1 billion monthly users in May 2026.

Is AI Mode replacing Google Search?

No. Google said at I/O 2026 that AI Mode is not the default search experience, and after a Chrome experiment sparked rumors in June 2026, Search VP Rajan Patel said on the record: "we do not plan to make AI mode the default behavior for Chrome search". AI Overviews do hand off into AI Mode since January 2026, so the surfaces are converging, but classic results remain the default.

How do I get AI Mode on iPhone?

Open the Google app for iOS and tap the AI Mode icon under the search bar, or go to google.com/aimode in Safari. There is no separate AI Mode app to install.

Which countries and languages have AI Mode?

More than 200 countries and territories and just under 100 languages as of February 2026. France, the last major holdout, went live on July 22, 2026, which leaves mainland China as the notable absence. Google's help pages carry the full country list.

Does AI Mode cost anything?

No. Core AI Mode is free with a Google account, and since April 2026 that includes agentic restaurant booking in the nine markets where it runs. Paid AI Pro and Ultra subscriptions buy Deep Search, early access to new capabilities like Search agents, and higher daily limits on Gemini 3 Pro, which the "Ask anything" menu offers as "Pro".

Can I turn off AI Mode?

There is no account-level setting to disable it, but AI Mode is a separate tab, not the default results, so you can simply not use it. If you want to avoid AI answers in the regular results, that is AI Overviews; see our AI Overviews page for the realistic options there.

What AI model powers AI Mode?

Gemini 3.5 Flash is the default everywhere since May 2026, and the "Ask anything" menu calls it "Fast". Picking "Pro" switches to Gemini 3 Pro, in English in about 120 countries, with higher daily limits on paid Google AI plans.

The lineage: custom Gemini 2.0 at launch (March 2025), Gemini 2.5 (May 2025), Gemini 3 on its launch day (November 2025), Gemini 3 Flash as the global default (December 2025), then Gemini 3.5 Flash (May 2026).

How is AI Mode different from ChatGPT or Perplexity?

AI Mode lives inside Google Search and draws on Google's index; ChatGPT search and Perplexity are standalone products. The scale figures measure different things: AI Mode reported 1B+ monthly users (May 2026), ChatGPT 900M weekly active users (February 2026), and Perplexity 780M monthly queries (May 2025, its last public figure). See the comparison table above.

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Cite this page: Keywords Everywhere, "Google AI Mode: Availability Tracker, Timeline and Features", last updated 19th Aug 2026, https://keywordseverywhere.com/news/google-ai-mode/