Instagram Metrics

Keywords Everywhere now shows a new widget on the Instagram influencers page as shown below. You get the following metrics:

• Avg Likes Per Post: We count the total likes on all the posts and then show you the average
• Avg Likes Per Post: We count the total comments on all the posts and then show you the average
• Engagement Rate: This is the number of average likes & comments on a post divided by the total followers

The metrics are calculated based on the posts shown on the page. If you scroll down to reveal more posts, then the metrics will automatically update to include the newly loaded posts

Clicking the "Based on X posts" link at the bottom of this widget will open a new page that will show you the entire list of posts along with the raw data

You will notice that one of the posts in the above screenshow says (Ignored). The reason for this is that for the calculations, we ignore the post with the most likes + comments. Sometimes an instagram influencer can have one viral post that gets to many likes that it skews all their data to make it look like their engagement rate is significantly higher than the average. By ignore this outlier, we ensure that what you see if actually the influencer real metrics.