March 2018 Google Core Update: Rollout & Analysis

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After days of reported ranking volatility peaking around March 9, 2018, Google confirmed on March 12 that it had released a broad core algorithm update, saying such updates run several times per year and benefit pages that were previously under-rewarded.

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Google confirmed on March 12, 2018, via its Search Liaison Twitter account, that a broad core algorithm update had been released the previous week, as reported by Search Engine Land. Sites had already been reporting ranking fluctuations for days, and the update is dated to March 9, 2018, when that volatility spiked. No formal end date was announced.

The confirmation set out language Google would reuse for years: it does these updates "routinely several times per year", pages that drop are not broken, and "changes to our systems are benefiting pages that were previously under-rewarded". Google added that there is "no 'fix' for pages that may perform less well other than to remain focused on building great content". The same framing reappeared in the April and August 2018 confirmations.

If a site moved in this window, the guidance that applies to every broad core update applies here: assess the pages that lost visibility against the self-assessment questions in Google's core updates documentation and improve overall quality, with recovery typically registering at a later core update. Our recovery guide covers the sequence.

Rollout log

  • Ranking volatility that sites and trackers had been reporting spikes; this date is used as the update's start.

  • Google's Search Liaison confirms a broad core algorithm update was released the prior week, done "routinely several times per year".

Sources

Frequently asked questions

When did the March 2018 core update happen?

Ranking volatility peaked around March 9, 2018, and Google confirmed on March 12 that a broad core algorithm update had been released the previous week. No formal completion date was announced.

What did the March 2018 core update target?

Google named no target. It said pages that dropped were not broken; its systems were now benefiting pages that had previously been under-rewarded.

How do you recover from the March 2018 core update?

Per Google, there is no specific fix. Review affected pages against Google's core-update self-assessment questions, keep building genuinely helpful content, and expect improvement to register at a later core update.

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Cite this page: Keywords Everywhere, "March 2018 Google Core Update: Rollout & Analysis", last updated 9th Mar 2018, https://keywordseverywhere.com/news/google-algorithm-updates/march-2018-core-update/