November 2023 Google Reviews Update: Rollout & Analysis

Published: Last updated:

The last reviews update Google ever announced ran 8th Nov to 7th Dec 2023, a 29-day rollout. Google said reviews system changes would be ongoing and unannounced from then on.

Where this update falls among the 55 Google updates of the last 10 years. Hover any dot to identify it.
20162017201820192020202120222023202420252026This update, 8th Nov 2023
How long this rollout ran, against the fastest, median and longest reviews updates on the dashboard record.
This update (the longest reviews update on record)29 daysFastest: April 2023 reviews update13 days 2 hrsMedian: February 2023 product reviews update14 days

Google announced the November 2023 reviews update on 8th Nov 2023. It marked it complete on the Search Status Dashboard on 7th Dec, after 29 days.

Search Engine Land counted it as the eighth confirmed reviews update since the first product reviews update in April 2021. It turned out to be the final one.

Google said the reviews system would now be improved "at a regular and ongoing pace". It would no longer post reviews updates on the dashboard.

By late 2023 the reviews system had outgrown its product-only origins.

It judged review content on any topic that can be reviewed. That includes services and businesses, destinations, and media such as games and movies.

It operated in eleven languages: English, Spanish, German, French, Italian, Vietnamese, Indonesian, Russian, Dutch, Portuguese and Polish.

Reading this update's impact was hard at the time. The November 2023 core update was rolling out at the same time until 28th Nov.

So a site that moved in mid-November could have been affected by either.

What the switch to ongoing changes means: review-content rankings can now shift at any time. There is no dated update to pin a diagnosis on.

Google's own guidance did not change. Search Engine Land's completion coverage made the new reality plain.

This was the last reviews update anyone would be able to point to on a calendar.

Rollout log

  • Update announced; rollout begins across the reviews system's eleven supported languages.

  • The November 2023 core update, running concurrently since 2nd Nov, completes while the reviews rollout continues.

  • Rollout marked complete after 29 days. Google says future reviews improvements will be regular, ongoing and unannounced.

Sources

Frequently asked questions

When did the November 2023 reviews update start and finish?

It started 8th Nov 2023 and completed 7th Dec 2023. Google's Search Status Dashboard confirmed the 29-day rollout.

Why was this the last announced reviews update?

Google said the reviews system would be improved "at a regular and ongoing pace" going forward. It would no longer post reviews updates on the Search Status Dashboard.

Since December 2023, changes to the reviews system happen all the time and are not announced.

What does the reviews system evaluate?

Review content on any reviewable topic, including products, services, businesses, destinations and media, in eleven languages.

The system now updates all the time. So it can move rankings for review content at any time, not just during announced updates.

Spotted a change we have not covered? Ranking volatility, a new SERP test, a platform change: email us a tip and we will credit you if we cover it.
Cite this page: Keywords Everywhere, "November 2023 Google Reviews Update: Rollout & Analysis", last updated 7th Dec 2023, https://keywordseverywhere.com/news/google-algorithm-updates/november-2023-reviews-update/