April 2023 Google Reviews Update: Rollout & Analysis

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Google broadened its product reviews system into a general reviews system covering anything reviewable, including services, destinations and media, and renamed it accordingly. The rollout ran April 12 to April 25, 2023.

Where this update falls among the 55 Google updates of the last 10 years. Hover any dot to identify it.
20162017201820192020202120222023202420252026This update, 12th Apr 2023
How long this rollout ran, against the fastest, median and longest reviews updates on the dashboard record.
This update (the fastest reviews update on record)13 days 2 hrsMedian: February 2023 product reviews update14 daysLongest: November 2023 reviews update29 days

Google announced the April 2023 reviews update on April 12 and marked it complete on the Search Status Dashboard on April 25, 2023, after 13 days and 2 hours. It was the first update released under the renamed "reviews system": Google dropped the word "product" from the system's name and guidance at the same time, as Search Engine Land documented.

The renaming reflected a real scope change. Where earlier product reviews updates evaluated product review content, the reviews system now assesses reviews of anything reviewable: products, services and businesses, destinations, and media such as games and movies. Google's updated guidance says the system evaluates "articles, blog posts, pages or similar first-party standalone content written with the purpose of providing a recommendation, giving an opinion, or providing analysis", and that it does not evaluate third-party reviews, such as user reviews posted on a product or service page. The update applied in the same 11 languages as the February 2023 product reviews update.

The practical takeaway: recommendation-style content outside e-commerce, from travel guides to restaurant round-ups to movie reviews, came into scope for the first time, and review-style pages that moved in the April 12-25 window should be checked against Google's reviews guidance. This update followed the February 2023 product reviews update, the last one to carry the product reviews name.

Rollout log

  • Rollout announced; Google renames the product reviews system to the reviews system and broadens it to services, destinations and media.

  • Rollout marked complete after 13 days 2 hours per the Search Status Dashboard.

Sources

Frequently asked questions

What changed in the April 2023 reviews update?

Google renamed its product reviews system to the reviews system and broadened it beyond products to reviews of anything reviewable, including services and businesses, destinations, and media such as games and movies.

When did the April 2023 reviews update finish rolling out?

It started April 12, 2023 and completed April 25, 2023, a rollout of 13 days and 2 hours confirmed on Google's Search Status Dashboard.

Does the reviews system evaluate user reviews?

No. Google's guidance says it evaluates first-party standalone review content, such as articles, blog posts and comparison pages written to recommend, opine or analyze, not third-party reviews that users post on a product or service page.

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Cite this page: Keywords Everywhere, "April 2023 Google Reviews Update: Rollout & Analysis", last updated 25th Apr 2023, https://keywordseverywhere.com/news/google-algorithm-updates/april-2023-reviews-update/