April 2021 Google Product Reviews Update: The Original Rollout

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The original product reviews update ran April 8 to April 22, 2021, rewarding English-language reviews built on in-depth research over thin content that simply summarizes products.

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Google announced the product reviews update on April 8, 2021 with a dedicated Search Central post, "What creators should know about Google's April 2021 product reviews update". The update was "designed to better reward" reviews that "share in-depth research, rather than thin content that simply summarizes a bunch of products", and it applied to English-language reviews. Google was explicit that this was a standalone update, not a core update, per Search Engine Land's coverage.

Google's guidance centered on the reviewer actually knowing the product: express expert knowledge, show what the product is like physically or how it is used, provide quantitative measurements, explain what sets it apart from competitors, cover comparable options, and discuss drawbacks as well as benefits. Reviews that merely restated manufacturer information were the kind of thin content the update was built to outrank.

Danny Sullivan confirmed on April 22, 2021 that the update was "effectively done" rolling out, 14 days after it began, while noting edge cases could linger. Data providers rated it a big update, though not core-update big. It proved to be the first of a series: Google's ranking updates history logs a December 2021 product reviews update as the follow-up, with further product reviews updates through 2022.

Rollout log

  • Update announced with a dedicated blog post; it applies to English-language product reviews and is not a core update.

  • Danny Sullivan confirms the rollout is effectively done, 14 days in, with occasional edge cases still settling.

  • The December 2021 product reviews update begins, the first follow-up in what became a recurring series.

Sources

Frequently asked questions

What did the April 2021 product reviews update reward?

English-language product reviews showing in-depth research: expert knowledge, evidence of hands-on familiarity, quantitative measurements, comparisons with competing products, and honest coverage of drawbacks as well as benefits, rather than thin summaries.

When did the April 2021 product reviews update finish rolling out?

Google's Danny Sullivan confirmed it was "effectively done" on April 22, 2021, 14 days after the April 8 launch, while noting some edge cases could linger.

Was the product reviews update a core update?

No. Google stated it was a standalone update specific to product review content in English. Improving depth, original research and evidence in reviews was the way to benefit from it.

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Cite this page: Keywords Everywhere, "April 2021 Google Product Reviews Update: The Original Rollout", last updated 22nd Apr 2021, https://keywordseverywhere.com/news/google-algorithm-updates/april-2021-product-reviews-update/