August 2026 spam update is rolling out now
Google released the August 2026 spam update on August 18, 2026 at 16:27 UTC, its first confirmed ranking update since the June spam update completed on June 26. The Search Status Dashboard entry reads: "Released the August 2026 spam update, which applies globally and to all languages. The rollout may take a few days to complete." Google's own announcement calls it "a normal spam update". As of August 19 the dashboard shows no completion time, so the rollout is still live and its length is not yet known.
Google told Search Engine Roundtable that the update targets sites violating some of its search spam policies, and confirmed two things it does not do: it does not target link spam, and it is unrelated to the site reputation abuse policy. Google declined to say what share of queries or searches the update affects. It also said it will run periodic refreshes of the spam update, and repeated its standing guidance that recovery from a spam demotion can take many months. This is the third spam update Google has announced in 2026.
If your rankings moved from August 18 onwards, treat it as a spam-policy question rather than a content-quality one: work through Google's spam policies and look for hacked or scraped content, doorway pages, expired-domain abuse and scaled content abuse before assuming a core-update-style problem. Our full page on this update carries the rollout timeline and will record the completion date when Google marks it done.
