Marketing Newsby Keywords Everywhere

Marketing News

SEO news, Google updates, AI search changes and social algorithm changes, tracked daily by the Keywords Everywhere team.

Last updated: Last checked:

Google Updates

 17 entries in 90 days Updated 5th Nov 2026

Google Discover

 12 entries in 90 days Updated 28th Oct 2026

AI Overviews

 45 entries in 90 days Updated 7th Nov 2026

AI Mode

 34 entries in 90 days Updated 6th Nov 2026

ChatGPT

 51 entries in 90 days Updated 6th Nov 2026

Gemini

 28 entries in 90 days Updated 5th Nov 2026

Perplexity

 3 entries in 90 days Updated 4th Nov 2026

Microsoft Copilot

 10 entries in 90 days Updated 8th Nov 2026

Claude

 9 entries in 90 days Updated 5th Nov 2026

Grok

 12 entries in 90 days Updated 3rd Nov 2026

Instagram

 7 entries in 90 days Updated 7th Nov 2026

Social Platforms

 75 entries in 90 days Updated 7th Nov 2026

Guides and reference

Google Search

  • Is Google updating right now?The live answer from Google's Search Status Dashboard, checked daily, with the last 12 months of confirmed updates.
  • Google algorithm update historyEvery Google update this section documents, 2010 to 2026, one table per year, each row linked to its own page.
  • E-E-A-T: what Google actually saysExperience, expertise, authoritativeness and trust, quoted from Google's rater guidelines and documentation, with the ranking question answered in Google's words.
  • Google I/O 2026: every Search announcementWhat Google said about Search on 19th May 2026, in its own words, and what our trackers have recorded since.
  • What is Google Discover?The queryless feed that sends publishers most of their Google traffic, explained from Google's own pages. The levers that exist, and the ones that do not.
  • What is Google AI Mode?Google's conversational search tab, explained from Google's own posts. What it is, how to reach it, what it costs and how it differs from AI Overviews.
  • What are Google AI Overviews?The AI summaries above Google's results, from the 2023 SGE beta to 2.5 billion monthly users. The on-and-off question, answered honestly.
  • Search Console and Googlebot changesDated and sourced: the Search changes that are not ranking updates. Search Console reports and bugs, Googlebot behaviour, documentation changes and scraper blocking.
  • AI slop and Google SearchWhat the term means, what Google's rules say about AI-generated pages, and how enforcement works. Plus what Google's own research on "AI slop" networks does and does not show.

AI search

  • AI crawlers: what each bot feeds, and what blocking it costsGPTBot, ClaudeBot, PerplexityBot, Google-Extended and the rest, from the operators' own documentation. Training bots, search bots and user fetchers are different things.
  • AI search optimization: what the studies sayGEO, AEO and LLM SEO without the sales pitch. Every measurement we have covered of how AI answers pick, cite and send traffic, each dated and sourced.
  • AI model releasesEvery new model across the assistants and AI search products we track. Each row is a dated entry with a primary source.
  • Publisher AI deals and paymentsWhich news publishers have signed with which AI companies, and what the deals cover. What is known about the sums, and how Google's pilots differ from licensing.
  • AI search lawsuits and regulationCourt cases, settlements, fines and regulatory orders touching AI search and AI assistants. One dated table, a primary source for each.

Statistics

  • SEO statistics, each with its sourceGoogle search volume, market share, zero-click rates, CTR with AI Overviews, publisher traffic and update counts. Every number names who measured it and when.
  • AI search statistics, each with its sourceUser counts for ChatGPT, Gemini, AI Overviews and the rest, referral shares, AI Overviews prevalence and click effects. Every number names who measured it and when.

Social platforms

Latest news

ChatGPT OpenAI releases GPT-6 Cyber to approved Daybreak Red customers through the API and Codex, not ChatGPT Social Platforms X's fifty-ninth release lifts the favourite weight to 0.708, moves six more weights and switches on home-excursion scores AI Mode AI Mode adds direct booking and quote links for US home services through Angi, Thumbtack, Housecall Pro and Jobber ChatGPT ChatGPT Images 2.6 reaches every tier with GIF creation and saved reference images Microsoft Copilot Brand Agents put eligible Shopify and WooCommerce merchants' products into Copilot and Bing answers Claude Adweek reports Anthropic's first publisher licensing deal, with the AP, for election coverage Claude Anthropic says it has honoured the shared "no AI training" robots.txt signal since 30th Oct Claude Anthropic names the Claude-Agent User-Agent token and publishes the IP list for Claude Duet's browser Instagram Meta sues California over AB 1709, which bans personalised feeds and autoplay for under-16s on Instagram Social Platforms Meta, TikTok and Google sue California over its ban on personalised feeds and autoplay for under-16s Social Platforms X's fifty-eighth release adds a Grok "analyze" weight to the value model, set at zero AI Overviews EU court adviser names AI Overviews and AI Mode in the first generative AI case at the Court of Justice AI Overviews Google says AI Mode and AI Overviews will give K-12 student accounts guided learning instead of quick answers AI Mode EU court adviser names AI Overviews and AI Mode in the first generative AI case at the Court of Justice AI Mode Google says AI Mode and AI Overviews will give K-12 student accounts guided learning instead of quick answers ChatGPT OpenAI's Adam Fry says ChatGPT's search-like queries are "roughly one-fifth" of Google's volume Gemini EU court adviser: Gemini's real-time reuse of press articles can infringe publishers' rights Gemini Google will turn Gemini off by default for K-12 student accounts until schools switch it on Social Platforms X's fifty-seventh release moves the ads blender back to multi_risk and adds a medium-risk filter for the video carousel AI Overviews People Inc.: core sessions down 26%, with "82% AIO penetration" in its investor presentation Microsoft Copilot Microsoft retires the "Copilot Search" name: Bing's AI surfaces are now "AI Mode" and "AI Overview" Grok xAI will watermark Grok API text output from 7th Nov 2026, on by default, to meet the EU AI Act

Social Platforms X's fifty-sixth release switches the ads blender to slot_spread and turns on the video carousel's high-risk filter ChatGPT OpenAI will honour a shared robots.txt signal for AI training preferences "in the coming months" Gemini Google will read a shared robots.txt training token as a Google-Extended disallow from 2027

Browse the full archive: all 538 entries by month

Compiled by Claude from primary sources, checked by Akash Mansukhani before publication. Every entry links its primary source; see the methodology.