Marketing News

SEO news, Google updates, AI search changes and social algorithm changes, tracked daily by the Keywords Everywhere team.

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Google Updates

9 entries in 90 days Updated 28th Sep 2026

Google Discover

9 entries in 90 days Updated 26th Sep 2026

AI Overviews

41 entries in 90 days Updated 26th Sep 2026

AI Mode

23 entries in 90 days Updated 25th Sep 2026

ChatGPT

23 entries in 90 days Updated 26th Sep 2026

Gemini

20 entries in 90 days Updated 27th Sep 2026

Perplexity

4 entries in 90 days Updated 16th Sep 2026

Microsoft Copilot

5 entries in 90 days Updated 26th Sep 2026

Claude

5 entries in 90 days Updated 18th Sep 2026

Grok

12 entries in 90 days Updated 22nd Sep 2026

Instagram

5 entries in 90 days Updated 28th Sep 2026

Social Platforms

37 entries in 90 days Updated 28th Sep 2026

Guides and reference

Google Search

  • Is Google updating right now?The live answer from Google's Search Status Dashboard, checked daily, with the last 12 months of confirmed updates.
  • Google algorithm update historyEvery Google update this section documents, 2010 to 2026, one table per year, each row linked to its own page.
  • E-E-A-T: what Google actually saysExperience, expertise, authoritativeness and trust, quoted from Google's rater guidelines and documentation, with the ranking question answered in Google's words.
  • Google I/O 2026: every Search announcementWhat Google said about Search on 19th May 2026, in its own words, and what our trackers have recorded since.
  • What is Google Discover?The queryless feed that sends publishers most of their Google traffic, explained from Google's own pages. The levers that exist, and the ones that do not.
  • What is Google AI Mode?Google's conversational search tab, explained from Google's own posts. What it is, how to reach it, what it costs and how it differs from AI Overviews.
  • What are Google AI Overviews?The AI summaries above Google's results, from the 2023 SGE beta to 2.5 billion monthly users. The on-and-off question, answered honestly.

AI search

Statistics

  • SEO statistics, each with its sourceGoogle search volume, market share, zero-click rates, CTR with AI Overviews, publisher traffic and update counts. Every number names who measured it and when.
  • AI search statistics, each with its sourceUser counts for ChatGPT, Gemini, AI Overviews and the rest, referral shares, AI Overviews prevalence and click effects. Every number names who measured it and when.

Social platforms

Latest news

Google Updates Search Console splits web performance into text-based and multimodal searches; Lens and Circle to Search data was never counted before Google Discover Chartbeat: Discover referrals down 34.3% year on year, from 6.6% the year before Social Platforms X's thirtieth release moves the reply-spam split to 250,000 followers and pulls the value model into a shared crate AI Overviews UK CMA reopens its Google choice-screen plan to admit AI assistants, with an attribution condition ChatGPT ChatGPT Ads add seven Asian markets and pass 60 countries; OpenAI lists India as a live market Social Platforms X's twenty-ninth release moves the reply-spam split to 225,000 followers and gives the vm-ranker its own value model Google Updates Google adds CrUX ad metrics to its page experience documentation; Mueller: "Not everything is a direct search ranking factor" AI Overviews Comscore: AI Overviews appeared in 39.4% of US desktop Google searches in June 2026 AI Mode Google auto-enrols eligible US Shopify merchants in native checkout inside AI Mode and the Gemini app ChatGPT GPT-6 Sol and Luna arrive in ChatGPT Work and Codex at half the API price, and are "not yet available in Chat" Gemini Eligible US Shopify merchants are enrolled by default in native checkout inside the Gemini app Microsoft Copilot Comscore: Copilot Search appeared in 17.3% of US desktop Bing searches in June 2026 Social Platforms X's twenty-eighth release raises the coordinated-spam floor to 80,000 followers and starts logging where feed candidates come from Grok Grok 4.7 replaces 4.6 as the flagship, forty days on Google Discover Google tests a "Dive deeper" button in Discover that opens an AI topic overview Social Platforms X's twenty-seventh release adds legal-demand withholding to Under the Hood reports and deletes a dwell-regret scoring mode Social Platforms X's twenty-sixth release grows the Brazil election filter by 69 accounts and adds delayed ads conversion heads Microsoft Copilot Publishers' brief cites Microsoft's own data: click-through fell 51% to 94% from Bing web search to Bing Chat Social Platforms X's twenty-fifth release raises its reply-spam thresholds again and drops the search-relevance judge labels Google Discover Search profile threshold falls again to 10,000 followers, with multi-brand logins and a site badge ChatGPT Audit: ChatGPT states a first-person product preference in 79% of recommendations, AI Overviews in 2% ChatGPT OpenAI tests Sponsored Agents, ads a user can talk to, and puts ChatGPT Ads into Shopify and HubSpot Social Platforms X's twenty-fourth release adds a separate reply-spam model for big accounts and a ten-second click-dwell target AI Mode Search Live now runs on Gemini 3.8 Live, for everyone globally, with web links in spoken answers Gemini Gemini Live moves to 3.8 Live Extended Thinking, a voice model that reasons while it talks

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