See Search Volume & CPC in Google Analytics
Why Google Analytics shows "(not provided)" for keywords
If you have ever opened Google Analytics to see which keywords brought people to your site, you have probably hit a wall of "(not provided)".
That is not a bug. In 2011 Google started encrypting organic searches, so it no longer passes the keyword to Analytics. For organic traffic, the keyword is simply hidden.
So the honest answer to "how do I find my keywords in Google Analytics?" is that the organic ones are not in the standard reports at all. They live in Google Search Console instead.
Where your keywords are, and how to see their volume
Google Analytics can still show you the search queries people used, but only once you link Google Search Console to your property.
That report tells you which queries people searched, but not how much demand each one has. That is the gap Keywords Everywhere fills.
With the extension installed, the Queries report gains extra columns for the monthly search volume, CPC, competition and trend of every keyword, drawn from Google Keyword Planner. See the screenshot at the top of this page.
Keywords Everywhere supports the current Google Analytics (GA4), and it adds the same metrics directly inside Google Search Console, where the full list of your queries lives.
Want a quick volume check without installing anything? Our free Search Volume Checker looks up the Google search volume, CPC and competition for a list of keywords right in your browser.
How to find keywords in Google Analytics, step by step
First install the Keywords Everywhere extension for Chrome, Firefox or Edge, then sign up for an API key and add credits, since the volume data is a paid feature.
In Google Analytics, make sure Google Search Console is linked to your property. The Search Console reports are off by default, so this step is what makes the queries appear.
Then open Reports > Search Console > Queries. You will see the queries people used, now with new Monthly Volume, CPC, Competition and Trend columns added by Keywords Everywhere.
Questions you may have
Why does Google Analytics show "(not provided)" for keywords?
In 2011 Google began encrypting organic searches, so it stopped passing the keyword to Google Analytics. From then on, the keyword behind an organic visit is hidden and shows up as "(not provided)". It is a privacy change on Google's side, not a setting you can switch off, so the organic keywords are simply not in the standard Analytics reports.How do I find keywords in Google Analytics?
The organic keywords are not in the standard reports, but you can see the search queries people used if you link Google Search Console to your Analytics property. The queries then appear under Reports, Search Console, Queries. Google Search Console itself shows the same data, and Keywords Everywhere adds the search volume and CPC to both.Can I see the search volume for keywords in Google Analytics?
Yes. With the Keywords Everywhere extension installed, the Search Console Queries report inside Google Analytics gains extra columns for the monthly search volume, CPC, competition and 12-month trend of every query, drawn from Google Keyword Planner. The metrics are a paid feature that uses one credit per keyword.How do I find the CPC for keywords?
Keywords Everywhere shows the cost per click next to every keyword, alongside the search volume and competition. In Google Analytics it appears as a CPC column in the Search Console Queries report, and you also get it on Google Search Console, in Google search results, and anywhere else the extension works.Does this work with the current Google Analytics (GA4)?
Yes. Keywords Everywhere supports GA4. Once Search Console is linked to your GA4 property, open Reports, Search Console, Queries, and the extension adds its volume, CPC, competition and trend columns to the report.Where can I see all of my organic keywords?
Google Search Console is the place to see the full list of search queries that bring people to your site, since Google Analytics hides them as "(not provided)". Keywords Everywhere works directly on Search Console too, adding the search volume, CPC and competition next to every query so you can prioritise them.Already installed? Sign up for an API key here
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