Top 837 Insurance Keywords: Search Volume, CPC and Trends (October 2026)

Insurance keywords are the textbook example of commercial intent: quotes, "cheap", "near me" and the product types (car, health, life, home, travel). CPCs run into double digits for the quote terms. Informational queries about coverage and claims are cheaper and easier to rank for.

The list holds 837 keywords with a combined 19,987,500 searches a month. The most searched are car insurance (1,220,000), travel insurance (1,220,000), medicare (1,000,000), cobra (823,000), premium (823,000), protected cell company (823,000), auto insurance (673,000), term life insurance (673,000), medicaid (550,000) and point of service plan (550,000).

Advertisers pay most for homeowners insurance ($36.38 a click), auto insurance ($33.86 a click), commercial auto insurance ($22.13 a click), general liability insurance ($20.92 a click) and business insurance ($20.26 a click). 57% of the keywords in the list cost $1 or more a click, which marks the commercial end of the niche.

Demand is steady through the year: across the list, the busiest and quietest months are within 1.4x of each other. The trend column shows each keyword's own twelve months.

Volumes are global monthly averages from Google; CPC is the top-of-page bid in US dollars; competition runs from 0 (few advertisers) to 1 (many). Last refreshed October 2026. For any other keyword, the free search volume checker gives the same numbers, and the Keywords Everywhere extension shows them inside Google as you search.

Showing 300 of 837

No	Keyword	Search volume	CPC	Competition
1	car insurance	1,220,000	$4.55	0.81
2	travel insurance	1,220,000	$2.55	0.64
3	medicare	1,000,000	$1.12	0.27
4	cobra	823,000	$2.66	0.04
5	premium	823,000	$0.03	0.02
6	protected cell company	823,000	$0.07	0.01
7	auto insurance	673,000	$33.86	0.54
8	term life insurance	673,000	$2.27	0.10
9	medicaid	550,000	$1.96	0.25
10	point of service plan	550,000	$0.64	0.26
11	reimbursement	550,000	$1.60	0.00
12	agent	450,000	$0.43	0.02
13	beneficiary	450,000	$0.45	0.00
14	claim	450,000	$0.79	0.02
15	home insurance	450,000	$9.52	0.34
16	pet insurance	450,000	$8.87	0.40
17	policy	450,000	$0.17	0.07
18	renters insurance	450,000	$13.43	0.30
19	contribution	301,000	$0.25	0.00
20	force majeure	301,000	$0.01	0.00
21	rider	301,000	$0.05	0.47
22	coverage	246,000	$0.59	0.11
23	health insurance marketplace	246,000	$4.71	0.20
24	health reimbursement arrangement	246,000	$0.56	0.01
25	whole life insurance	246,000	$8.00	0.09
26	dental insurance	201,000	$2.38	0.60
27	disability insurance	201,000	$3.35	0.03
28	insurance company	165,000	$5.16	0.59
29	actuarial science	135,000	$0.50	0.06
30	homeowners insurance	135,000	$36.38	0.54
31	affordable care act	110,000	$2.65	0.25
32	gap insurance	110,000	$3.72	0.50
33	business insurance	90,500	$20.26	0.60
34	class action	90,500	$1.65	0.07
35	fair credit reporting act	90,500	$0.22	0.01
36	insurance broker	90,500	$5.67	0.42
37	medical insurance	90,500	$1.98	0.57
38	underwriter	90,500	$0.47	0.01
39	deductible	74,000	$0.36	0.01
40	double indemnity	74,000	$0.31	0.00
41	insurance policy	74,000	$0.28	0.62
42	lapse	74,000	$0.97	0.00
43	liability coverage	74,000	$9.99	0.45
44	motorcycle insurance	74,000	$5.80	0.68
45	public liability insurance	74,000	$11.28	0.73
46	longterm care insurance	74,000	$2.43	0.60
47	employee benefits liability	60,500	$1.01	0.03
48	encumbrance	60,500	$0.01	0.00
49	fitch ratings	60,500	$0.49	0.01
50	fringe benefits	60,500	$0.56	0.05
51	lloyds of london	60,500	$2.00	0.02
52	medicare part d	60,500	$0.93	0.33
53	surety bonds	60,500	$3.36	0.36
54	copay	49,500	$0.43	0.00
55	estoppel	49,500	$0.02	0.01
56	high deductible health plan	49,500	$2.82	0.05
57	home warranty	49,500	$17.52	0.69
58	landlord insurance	49,500	$13.87	0.69
59	professional indemnity insurance	49,500	$4.73	0.52
60	state insurance	49,500	$0.98	0.43
61	unearned premium reserve	49,500	$1.37	0.02
62	case management	40,500	$0.80	0.05
63	classic car insurance	40,500	$6.41	0.70
64	commercial insurance	40,500	$8.00	0.38
65	crop insurance	40,500	$1.33	0.00
66	fiduciary duty	40,500	$0.08	0.02
67	fiduciary responsibility	40,500	$0.08	0.02
68	income protection insurance	40,500	$5.09	0.73
69	insurance agent	40,500	$3.51	0.20
70	medicare advantage	40,500	$2.09	0.27
71	medicare supplement insurance	40,500	$5.31	0.10
72	vision insurance	40,500	$2.64	0.61
73	breach of contract	33,100	$0.73	0.03
74	business continuity plan	33,100	$2.66	0.14
75	credit default swaps	33,100	$0.30	0.05
76	critical illness insurance	33,100	$1.05	0.49
77	erisa	33,100	$0.66	0.01
78	general liability insurance	33,100	$20.92	0.54
79	hospital indemnity insurance	33,100	$1.66	0.19
80	unemployment insurance	33,100	$2.88	0.04
81	workers compensation insurance	33,100	$7.12	0.26
82	nonowner car insurance	33,100	$7.52	0.33
83	thirdparty insurance	33,100	$0.45	0.50
84	blanket coverage	27,100	$0.01	1.00
85	claim settlement	27,100	$1.81	0.29
86	commercial auto insurance	27,100	$22.13	0.53
87	comprehensive insurance	27,100	$0.61	0.45
88	declaratory judgment	27,100	$0.04	0.00
89	insured	27,100	$3.16	0.10
90	mortgage insurance	27,100	$4.39	0.58
91	rv insurance	27,100	$9.25	0.48
92	tenant insurance	27,100	$7.97	0.77
93	title insurance	27,100	$1.35	0.12
94	umbrella insurance	27,100	$3.45	0.40
95	accident insurance	22,200	$0.86	0.44
96	boat insurance	22,200	$12.59	0.51
97	coinsurance	22,200	$0.02	0.03
98	deferred compensation	22,200	$2.50	0.02
99	insurance fraud	22,200	$2.60	0.02
100	insurer	22,200	$2.18	0.11
101	jewelry insurance	22,200	$3.53	0.52
102	mortgage protection insurance	22,200	$5.64	0.62
103	professional liability insurance	22,200	$10.55	0.45
104	reinsurer	22,200	$3.05	0.01
105	uninsured motorist coverage	22,200	$6.23	0.12
106	wedding insurance	22,200	$1.58	0.62
107	adverse selection	18,100	$0.00	0.00
108	bancassurance	18,100	$0.34	0.02
109	certificate of insurance	18,100	$8.39	0.20
110	expense ratio	18,100	$0.01	0.02
111	insurance claims	18,100	$3.78	0.11
112	insurance commissioner	18,100	$2.46	0.02
113	insurance premiums	18,100	$0.86	0.12
114	mobile home insurance	18,100	$9.88	0.58
115	property insurance	18,100	$1.26	0.42
116	supplemental insurance	18,100	$4.57	0.47
117	universal life insurance	18,100	$2.83	0.46
118	wrongful termination	18,100	$1.26	0.33
119	accidental death and dismemberment	14,800	$1.96	0.05
120	catastrophic risk	14,800	$7.89	0.02
121	contingent beneficiary	14,800	$0.02	0.08
122	directors and officers insurance	14,800	$2.46	0.20
123	event insurance	14,800	$3.96	0.63
124	flood insurance	14,800	$7.75	0.42
125	formulary	14,800	$1.70	0.00
126	insurance adjuster	14,800	$3.96	0.19
127	international health insurance	14,800	$2.62	0.35
128	loss prevention	14,800	$1.87	0.05
129	medigap	14,800	$2.59	0.28
130	survivor benefits	14,800	$0.16	0.06
131	void contract	14,800	$3.84	0.00
132	voidable contract	14,800	$3.84	0.00
133	builders risk insurance	12,100	$6.00	0.46
134	burial insurance	12,100	$6.80	0.69
135	condo insurance	12,100	$13.82	0.29
136	defined contribution plan	12,100	$1.21	0.03
137	errors and omissions insurance	12,100	$10.53	0.37
138	final expense insurance	12,100	$5.68	0.45
139	flood zone	12,100	$0.15	0.01
140	marine insurance	12,100	$1.17	0.32
141	motorhome insurance	12,100	$5.03	0.70
142	personal liability insurance	12,100	$4.58	0.44
143	portability	12,100	$0.41	0.03
144	waiver of subrogation	12,100	$0.17	0.13
145	asset protection	9,900	$2.84	0.13
146	captive insurance	9,900	$2.54	0.13
147	captive insurance company	9,900	$2.54	0.13
148	catastrophe bond	9,900	$0.89	0.02
149	catastrophe bonds	9,900	$0.89	0.02
150	commercial property insurance	9,900	$11.21	0.34
151	comprehensive coverage	9,900	$4.04	0.29
152	copayment	9,900	$0.78	0.02
153	financial examination	9,900	$0.68	0.10
154	funeral insurance	9,900	$6.58	0.57
155	gap coverage	9,900	$2.27	0.54
156	generally accepted accounting principles	9,900	$0.23	0.06
157	group health insurance	9,900	$1.29	0.39
158	key person insurance	9,900	$4.58	0.27
159	lapse rate	9,900	$0.00	0.00
160	level term insurance	9,900	$7.25	0.11
161	malpractice insurance	9,900	$5.97	0.54
162	managed care	9,900	$2.00	0.03
163	mobile insurance	9,900	$0.05	0.27
164	online insurance	9,900	$0.57	0.67
165	social insurance	9,900	$2.22	0.01
166	umbrella policy	9,900	$2.67	0.36
167	whistleblower policy	9,900	$1.17	0.13
168	business interruption insurance	8,100	$3.41	0.18
169	catastrophe modeling	8,100	$0.45	0.16
170	claims adjuster	8,100	$0.90	0.12
171	collision insurance	8,100	$5.61	0.25
172	digital insurance	8,100	$0.32	0.20
173	fire insurance	8,100	$1.67	0.37
174	hazard insurance	8,100	$7.09	0.48
175	insurable interest	8,100	$4.26	0.01
176	loss adjuster	8,100	$4.55	0.08
177	mortgage life insurance	8,100	$7.17	0.64
178	product liability insurance	8,100	$4.94	0.50
179	variable life insurance	8,100	$1.67	0.23
180	preexisting conditions	8,100	$1.21	0.07
181	adhesion contract	6,600	$0.01	0.01
182	black box insurance	6,600	$1.97	0.73
183	cargo insurance	6,600	$4.67	0.29
184	compliance audit	6,600	$2.23	0.09
185	contract of adhesion	6,600	$0.01	0.01
186	contractors insurance	6,600	$17.34	0.63
187	coordination of benefits	6,600	$3.45	0.07
188	defined benefit plan	6,600	$0.89	0.23
189	excess insurance	6,600	$1.74	0.37
190	fleet insurance	6,600	$11.86	0.68
191	group life insurance	6,600	$2.06	0.17
192	national association of insurance commissioners	6,600	$3.06	0.02
193	premium tax credits	6,600	$1.92	0.01
194	act of god	5,400	$0.00	0.00
195	arbitration clause	5,400	$0.87	0.06
196	bid bond	5,400	$6.39	0.08
197	business email compromise	5,400	$4.61	0.23
198	business owners policy	5,400	$14.10	0.16
199	capital adequacy	5,400	$0.00	0.00
200	compensatory damages	5,400	$0.02	0.03
201	death benefit	5,400	$1.53	0.06
202	deferred annuity	5,400	$1.58	0.18
203	drone insurance	5,400	$1.41	0.50
204	excess liability insurance	5,400	$4.90	0.07
205	explanation of benefits	5,400	$0.24	0.01
206	group insurance	5,400	$1.09	0.42
207	inland marine insurance	5,400	$5.36	0.47
208	insurance carrier	5,400	$8.56	0.21
209	level premium	5,400	$0.35	0.11
210	parametric insurance	5,400	$3.57	0.03
211	private mortgage insurance	5,400	$1.66	0.13
212	selfinsurance	5,400	$3.50	0.15
213	trade credit insurance	5,400	$3.35	0.25
214	nofault insurance	5,400	$8.88	0.26
215	ridesharing insurance	5,400	$3.82	0.41
216	actuarial tables	4,400	$0.75	0.00
217	aleatory contract	4,400	$0.00	0.00
218	apparent authority	4,400	$0.00	0.00
219	atv insurance	4,400	$8.02	0.49
220	audit committee	4,400	$1.59	0.00
221	cancer insurance	4,400	$2.04	0.59
222	cash surrender	4,400	$0.03	0.02
223	cash surrender value	4,400	$0.03	0.02
224	casualty insurance	4,400	$4.20	0.11
225	commercial general liability	4,400	$6.81	0.26
226	credit insurance	4,400	$1.76	0.28
227	credit life insurance	4,400	$1.37	0.31
228	gadget insurance	4,400	$1.47	0.68
229	identity theft insurance	4,400	$4.74	0.29
230	medigap insurance	4,400	$3.25	0.36
231	policyholder	4,400	$0.94	0.03
232	whistleblower protections	4,400	$1.44	0.17
233	artificial intelligence in insurance	4,400	$4.65	0.19
234	lifetime maximum	4,400	$0.08	0.63
235	balance billing	3,600	$0.40	0.02
236	bodily injury	3,600	$9.60	0.09
237	bodily injury liability	3,600	$7.05	0.22
238	collision coverage	3,600	$5.76	0.24
239	cyber liability insurance	3,600	$6.78	0.43
240	insurability	3,600	$13.90	0.03
241	insurance consultant	3,600	$3.86	0.20
242	insurance rates	3,600	$16.76	0.45
243	marine cargo insurance	3,600	$1.39	0.17
244	medical malpractice insurance	3,600	$3.49	0.33
245	multiperil crop insurance	3,600	$0.98	0.02
246	payasyougo insurance	3,600	$2.47	0.72
247	policy dividend	3,600	$0.00	0.00
248	holeinone insurance	3,600	$3.23	0.52
249	advertising injury	2,900	$1.29	0.04
250	antique car insurance	2,900	$10.13	0.68
251	basis risk	2,900	$0.00	0.00
252	beneficiary designation	2,900	$0.02	0.03
253	cash value	2,900	$1.89	0.02
254	collectibles insurance	2,900	$2.81	0.50
255	collector car insurance	2,900	$11.62	0.73
256	course of construction insurance	2,900	$3.57	0.15
257	earthquake insurance	2,900	$4.00	0.30
258	equine insurance	2,900	$2.13	0.46
259	highrisk insurance	2,900	$5.23	0.72
260	independent agent	2,900	$4.85	0.06
261	irrevocable beneficiary	2,900	$0.13	0.01
262	loss control	2,900	$0.00	0.03
263	loss ratio	2,900	$0.00	0.00
264	modified endowment contract	2,900	$1.22	0.01
265	mutual insurance company	2,900	$5.26	0.41
266	personal property coverage	2,900	$5.15	0.38
267	policy renewal	2,900	$0.37	0.52
268	protection and indemnity insurance	2,900	$1.60	0.03
269	risk identification	2,900	$0.93	0.04
270	sports insurance	2,900	$3.84	0.60
271	suretyship	2,900	$1.68	0.02
272	underinsured motorist coverage	2,900	$3.03	0.12
273	actuarial value	2,400	$0.42	0.03
274	additional insured	2,400	$0.90	0.21
275	annuitization	2,400	$0.93	0.05
276	assignment of benefits	2,400	$1.66	0.00
277	assumption of risk	2,400	$0.00	0.00
278	aviation insurance	2,400	$4.29	0.26
279	bond insurance	2,400	$5.32	0.52
280	capital requirement	2,400	$0.85	0.01
281	catastrophe insurance	2,400	$2.56	0.46
282	contractual liability	2,400	$1.82	0.04
283	employers liability	2,400	$13.71	0.31
284	facultative reinsurance	2,400	$0.00	0.00
285	green insurance	2,400	$4.72	0.30
286	joint life insurance	2,400	$9.17	0.42
287	legal expense insurance	2,400	$1.38	0.22
288	life settlement	2,400	$4.92	0.20
289	loss of use coverage	2,400	$3.65	0.09
290	major medical insurance	2,400	$2.90	0.44
291	medical underwriting	2,400	$0.03	0.02
292	microinsurance	2,400	$0.36	0.07
293	outofnetwork	2,400	$0.49	0.00
294	property damage liability	2,400	$5.27	0.16
295	reinsurance treaty	2,400	$0.00	0.00
296	restaurant insurance	2,400	$10.82	0.33
297	snowmobile insurance	2,400	$5.99	0.14
298	special event insurance	2,400	$4.39	0.65
299	transit insurance	2,400	$1.17	0.58
300	treaty reinsurance	2,400	$0.00	0.00