Top keywords by niche›Business and finance
Top 700 Real Estate Keywords
Monthly search volume, CPC, competition and a 12-month trend for 700 real estate keywords, updated November 2026.
Real estate is a local, high-value niche: "homes for sale", "near me", agents, listings, mortgage and rental terms, with city names attached to almost everything. The list here shows the generic core; add your market to any of them to find the local long tail.
The list holds 700 keywords with a combined 213,454,800 searches a month. The most searched are airbnb (45,500,000), zillow (20,400,000), parking (16,600,000), home (9,140,000), parks (6,120,000), apartment (5,000,000), investor (5,000,000), mls (5,000,000), real estate (4,090,000) and realtor (4,090,000).
Advertisers pay most for homeowners insurance ($36.38 a click), home warranty ($17.52 a click), renters insurance ($13.43 a click), home equity loan ($11.74 a click) and va loans ($11.74 a click). 39% of the keywords in the list cost $1 or more a click, which marks the commercial end of the niche.
Demand is steady through the year: across the list, the busiest and quietest months are within 1.3x of each other. The trend column shows each keyword's own twelve months.
Volumes are global monthly averages from Google; CPC is the top-of-page bid in US dollars; competition runs from 0 (few advertisers) to 1 (many). Last refreshed November 2026. For any other keyword, the free search volume checker gives the same numbers, and the Keywords Everywhere extension shows them inside Google as you search.
Showing 300 of 700
| No | Keyword | Search volume | CPC | Competition | Trend |
|---|---|---|---|---|---|
| 1 | airbnb | 45,500,000 | $0.06 | 0.32 | |
| 2 | zillow | 20,400,000 | $0.02 | 0.25 | |
| 3 | parking | 16,600,000 | $0.57 | 0.04 | |
| 4 | home | 9,140,000 | $0.24 | 0.08 | |
| 5 | parks | 6,120,000 | $0.10 | 0.02 | |
| 6 | apartment | 5,000,000 | $0.49 | 0.21 | |
| 7 | investor | 5,000,000 | $0.29 | 0.05 | |
| 8 | mls | 5,000,000 | $0.01 | 0.00 | |
| 9 | real estate | 4,090,000 | $0.05 | 0.07 | |
| 10 | realtor | 4,090,000 | $0.07 | 0.21 | |
| 11 | schools | 4,090,000 | $0.52 | 0.03 | |
| 12 | house | 3,350,000 | $0.04 | 0.25 | |
| 13 | garage | 2,740,000 | $0.02 | 0.24 | |
| 14 | playground | 2,740,000 | $0.15 | 0.09 | |
| 15 | timberland | 2,740,000 | $0.06 | 1.00 | |
| 16 | churches | 2,240,000 | $0.85 | 0.04 | |
| 17 | loft | 2,240,000 | $0.06 | 0.53 | |
| 18 | redfin | 2,240,000 | $0.19 | 0.38 | |
| 19 | water | 2,240,000 | $0.62 | 0.16 | |
| 20 | swimming pool | 1,830,000 | $0.23 | 0.46 | |
| 21 | swimming pools | 1,830,000 | $0.23 | 0.46 | |
| 22 | taxes | 1,830,000 | $1.08 | 0.05 | |
| 23 | loan | 1,500,000 | $0.52 | 0.62 | |
| 24 | triplex | 1,500,000 | $0.27 | 0.02 | |
| 25 | flipping | 1,220,000 | $0.12 | 0.69 | |
| 26 | plumbing | 1,220,000 | $3.55 | 0.20 | |
| 27 | shopping centers | 1,220,000 | $0.13 | 0.11 | |
| 28 | realtorcom | 1,220,000 | $0.12 | 0.23 | |
| 29 | bridges | 1,000,000 | $0.15 | 0.01 | |
| 30 | solar panels | 1,000,000 | $0.36 | 1.00 | |
| 31 | bungalow | 823,000 | $0.16 | 0.09 | |
| 32 | construction | 823,000 | $0.94 | 0.06 | |
| 33 | hvac | 823,000 | $2.68 | 0.27 | |
| 34 | neighborhood | 823,000 | $0.27 | 0.03 | |
| 35 | parks and recreation | 823,000 | $0.94 | 0.01 | |
| 36 | trulia | 823,000 | $0.04 | 0.13 | |
| 37 | asbestos | 673,000 | $1.86 | 0.04 | |
| 38 | bus rapid transit | 673,000 | $0.03 | 0.04 | |
| 39 | credit score | 673,000 | $0.14 | 0.30 | |
| 40 | land | 673,000 | $0.15 | 0.03 | |
| 41 | mortgage rates | 673,000 | $0.71 | 0.35 | |
| 42 | penthouse | 673,000 | $0.41 | 0.03 | |
| 43 | property | 673,000 | $0.09 | 0.11 | |
| 44 | utilities | 673,000 | $2.17 | 0.03 | |
| 45 | interest | 550,000 | $0.14 | 0.01 | |
| 46 | interior design | 550,000 | $0.50 | 0.35 | |
| 47 | trusts | 550,000 | $0.65 | 0.03 | |
| 48 | vacation rentals | 550,000 | $0.65 | 0.03 | |
| 49 | auction | 450,000 | $0.22 | 0.21 | |
| 50 | cable | 450,000 | $0.50 | 0.19 | |
| 51 | carport | 450,000 | $0.39 | 1.00 | |
| 52 | clubhouse | 450,000 | $0.16 | 0.02 | |
| 53 | duplex | 450,000 | $0.10 | 0.06 | |
| 54 | fence | 450,000 | $0.94 | 0.72 | |
| 55 | home office | 450,000 | $0.06 | 0.26 | |
| 56 | lease | 450,000 | $0.42 | 0.44 | |
| 57 | modern | 450,000 | $0.56 | 0.03 | |
| 58 | mold | 450,000 | $0.53 | 0.10 | |
| 59 | mortgage | 450,000 | $3.02 | 0.18 | |
| 60 | patio | 450,000 | $1.16 | 0.28 | |
| 61 | property tax | 450,000 | $0.97 | 0.01 | |
| 62 | property taxes | 450,000 | $0.97 | 0.01 | |
| 63 | real estate agency | 450,000 | $1.32 | 0.08 | |
| 64 | real estate agent | 450,000 | $1.32 | 0.08 | |
| 65 | renters insurance | 450,000 | $13.43 | 0.30 | |
| 66 | title | 450,000 | $0.07 | 0.02 | |
| 67 | carbon monoxide detectors | 368,000 | $0.26 | 1.00 | |
| 68 | commission | 368,000 | $0.67 | 0.00 | |
| 69 | coworking spaces | 368,000 | $0.67 | 0.13 | |
| 70 | deck | 368,000 | $0.27 | 0.32 | |
| 71 | housing | 368,000 | $0.04 | 0.18 | |
| 72 | infrastructure | 368,000 | $0.18 | 0.01 | |
| 73 | inheritance | 368,000 | $0.75 | 0.02 | |
| 74 | inspection | 368,000 | $0.44 | 0.03 | |
| 75 | inspections | 368,000 | $0.44 | 0.03 | |
| 76 | mobile home | 368,000 | $0.21 | 0.48 | |
| 77 | mobile homes | 368,000 | $0.21 | 0.48 | |
| 78 | office space | 368,000 | $2.32 | 0.05 | |
| 79 | parcel | 368,000 | $0.35 | 0.04 | |
| 80 | ranch | 368,000 | $0.02 | 0.22 | |
| 81 | ranches | 368,000 | $0.02 | 0.22 | |
| 82 | smart thermostats | 368,000 | $0.39 | 0.22 | |
| 83 | bid | 368,000 | $0.42 | 0.01 | |
| 84 | hoa | 368,000 | $0.06 | 0.22 | |
| 85 | affordable housing | 301,000 | $0.60 | 0.23 | |
| 86 | bankruptcy | 301,000 | $5.57 | 0.26 | |
| 87 | basement | 301,000 | $0.02 | 0.04 | |
| 88 | broker | 301,000 | $0.96 | 0.27 | |
| 89 | contract | 301,000 | $0.29 | 0.04 | |
| 90 | craftsman | 301,000 | $0.02 | 0.18 | |
| 91 | estate sale | 301,000 | $0.01 | 0.05 | |
| 92 | fitness center | 301,000 | $0.90 | 0.07 | |
| 93 | franchise | 301,000 | $0.35 | 0.17 | |
| 94 | home improvement | 301,000 | $2.45 | 0.04 | |
| 95 | home loan | 301,000 | $0.38 | 0.13 | |
| 96 | insulation | 301,000 | $0.47 | 0.81 | |
| 97 | public records | 301,000 | $0.60 | 0.15 | |
| 98 | real estate law | 301,000 | $2.25 | 0.03 | |
| 99 | solar energy | 301,000 | $0.56 | 0.23 | |
| 100 | tenant | 301,000 | $2.47 | 0.01 | |
| 101 | appliances | 246,000 | $0.63 | 0.59 | |
| 102 | beach house | 246,000 | $0.30 | 0.03 | |
| 103 | commuting | 246,000 | $0.11 | 0.00 | |
| 104 | fireplace | 246,000 | $0.28 | 1.00 | |
| 105 | fixtures | 246,000 | $0.01 | 0.03 | |
| 106 | gentrification | 246,000 | $0.99 | 0.00 | |
| 107 | landlord | 246,000 | $1.53 | 0.05 | |
| 108 | landscaping | 246,000 | $1.63 | 0.25 | |
| 109 | midcentury modern | 246,000 | $0.38 | 0.85 | |
| 110 | modular home | 246,000 | $0.24 | 0.82 | |
| 111 | modular homes | 246,000 | $0.24 | 0.82 | |
| 112 | open house | 246,000 | $0.31 | 0.05 | |
| 113 | real estate investing | 246,000 | $1.52 | 0.02 | |
| 114 | real estate investment | 246,000 | $1.52 | 0.02 | |
| 115 | townhouse | 246,000 | $0.30 | 0.09 | |
| 116 | selfstorage | 246,000 | $2.17 | 0.25 | |
| 117 | amenities | 201,000 | $0.36 | 0.05 | |
| 118 | appreciation | 201,000 | $0.13 | 0.00 | |
| 119 | attic | 201,000 | $0.24 | 0.01 | |
| 120 | capital gains tax | 201,000 | $0.04 | 0.05 | |
| 121 | condominium | 201,000 | $0.41 | 0.06 | |
| 122 | eviction | 201,000 | $1.05 | 0.05 | |
| 123 | general contractor | 201,000 | $3.50 | 0.17 | |
| 124 | home theater | 201,000 | $0.02 | 1.00 | |
| 125 | investment strategy | 201,000 | $1.35 | 0.01 | |
| 126 | real estate investment trust | 201,000 | $0.61 | 0.19 | |
| 127 | reit | 201,000 | $0.61 | 0.19 | |
| 128 | renovation | 201,000 | $1.80 | 0.10 | |
| 129 | section 8 housing | 201,000 | $0.87 | 0.12 | |
| 130 | smoke detectors | 201,000 | $0.28 | 1.00 | |
| 131 | tiny homes | 201,000 | $0.22 | 1.00 | |
| 132 | acoustics | 165,000 | $0.41 | 0.05 | |
| 133 | amortization | 165,000 | $0.03 | 0.01 | |
| 134 | commercial real estate | 165,000 | $0.20 | 0.40 | |
| 135 | lien | 165,000 | $0.02 | 0.00 | |
| 136 | manufactured homes | 165,000 | $0.36 | 0.49 | |
| 137 | mls listing | 165,000 | $0.03 | 0.17 | |
| 138 | nursing home | 165,000 | $1.88 | 0.16 | |
| 139 | permits | 165,000 | $1.08 | 0.02 | |
| 140 | property management | 165,000 | $1.92 | 0.26 | |
| 141 | seller | 165,000 | $0.11 | 0.07 | |
| 142 | signage | 165,000 | $1.38 | 0.42 | |
| 143 | smart homes | 165,000 | $0.26 | 0.50 | |
| 144 | surveying | 165,000 | $2.78 | 0.09 | |
| 145 | wetlands | 165,000 | $0.19 | 0.02 | |
| 146 | deed | 135,000 | $1.02 | 0.02 | |
| 147 | encroachment | 135,000 | $0.02 | 0.00 | |
| 148 | escrow | 135,000 | $1.22 | 0.04 | |
| 149 | fha loan | 135,000 | $2.68 | 0.51 | |
| 150 | fha loans | 135,000 | $2.68 | 0.51 | |
| 151 | financing | 135,000 | $1.23 | 0.05 | |
| 152 | granite countertops | 135,000 | $0.78 | 0.90 | |
| 153 | hardwood floors | 135,000 | $0.85 | 1.00 | |
| 154 | homeowners insurance | 135,000 | $36.38 | 0.54 | |
| 155 | house flipping | 135,000 | $0.03 | 0.05 | |
| 156 | landmarks | 135,000 | $0.06 | 0.06 | |
| 157 | log cabin | 135,000 | $0.36 | 0.94 | |
| 158 | mortgage broker | 135,000 | $5.76 | 0.36 | |
| 159 | probate | 135,000 | $0.59 | 0.14 | |
| 160 | sewer | 135,000 | $5.13 | 0.03 | |
| 161 | architectural styles | 110,000 | $0.03 | 0.02 | |
| 162 | building materials | 110,000 | $0.38 | 0.18 | |
| 163 | closing | 110,000 | $0.05 | 0.01 | |
| 164 | foreclosure | 110,000 | $0.26 | 0.13 | |
| 165 | heloc | 110,000 | $6.27 | 0.53 | |
| 166 | housing market | 110,000 | $0.66 | 0.10 | |
| 167 | market value | 110,000 | $0.67 | 0.00 | |
| 168 | prefabricated homes | 110,000 | $0.32 | 1.00 | |
| 169 | property valuation | 110,000 | $0.82 | 0.33 | |
| 170 | property value | 110,000 | $0.82 | 0.33 | |
| 171 | fair housing act | 90,500 | $2.23 | 0.14 | |
| 172 | home equity loan | 90,500 | $11.74 | 0.49 | |
| 173 | home inspection | 90,500 | $2.16 | 0.38 | |
| 174 | rental agreement | 90,500 | $0.06 | 0.31 | |
| 175 | renttoown | 90,500 | $0.78 | 0.43 | |
| 176 | underwriter | 90,500 | $0.47 | 0.01 | |
| 177 | underwriting | 90,500 | $0.47 | 0.01 | |
| 178 | brokerage | 74,000 | $2.29 | 0.18 | |
| 179 | buyer | 74,000 | $0.14 | 0.01 | |
| 180 | farmland | 74,000 | $0.15 | 0.02 | |
| 181 | lease agreement | 74,000 | $2.18 | 0.64 | |
| 182 | lease agreements | 74,000 | $2.18 | 0.64 | |
| 183 | listing | 74,000 | $0.81 | 0.02 | |
| 184 | property management company | 74,000 | $1.90 | 0.20 | |
| 185 | real estate broker | 74,000 | $1.99 | 0.15 | |
| 186 | redlining | 74,000 | $0.29 | 0.00 | |
| 187 | refinancing | 74,000 | $4.26 | 0.24 | |
| 188 | rental properties | 74,000 | $0.08 | 0.27 | |
| 189 | rental property | 74,000 | $0.08 | 0.27 | |
| 190 | reverse mortgage | 74,000 | $4.98 | 0.48 | |
| 191 | termite inspection | 74,000 | $8.11 | 0.21 | |
| 192 | bridge loans | 60,500 | $2.94 | 0.47 | |
| 193 | capital gains | 60,500 | $0.03 | 0.04 | |
| 194 | down payment | 60,500 | $1.98 | 0.01 | |
| 195 | encumbrance | 60,500 | $0.01 | 0.00 | |
| 196 | family offices | 60,500 | $2.12 | 0.21 | |
| 197 | gated communities | 60,500 | $0.62 | 0.03 | |
| 198 | gated community | 60,500 | $0.62 | 0.03 | |
| 199 | home equity line of credit | 60,500 | $8.16 | 0.37 | |
| 200 | real estate attorney | 60,500 | $2.46 | 0.23 | |
| 201 | remodeling | 60,500 | $3.75 | 0.14 | |
| 202 | timeshare | 60,500 | $1.02 | 0.19 | |
| 203 | timeshares | 60,500 | $1.02 | 0.19 | |
| 204 | 1031 exchange | 49,500 | $1.57 | 0.41 | |
| 205 | brownfield | 49,500 | $1.11 | 0.02 | |
| 206 | bylaws | 49,500 | $1.90 | 0.01 | |
| 207 | coliving | 49,500 | $0.33 | 0.20 | |
| 208 | easement | 49,500 | $0.02 | 0.02 | |
| 209 | escrow account | 49,500 | $0.91 | 0.08 | |
| 210 | fixerupper | 49,500 | $0.12 | 0.01 | |
| 211 | home security | 49,500 | $2.51 | 0.75 | |
| 212 | home warranty | 49,500 | $17.52 | 0.69 | |
| 213 | homestead exemption | 49,500 | $1.51 | 0.05 | |
| 214 | line of credit | 49,500 | $4.58 | 0.61 | |
| 215 | neighborhood watch | 49,500 | $1.40 | 0.00 | |
| 216 | public housing | 49,500 | $1.00 | 0.08 | |
| 217 | quitclaim deed | 49,500 | $0.69 | 0.30 | |
| 218 | ranch style | 49,500 | $0.24 | 0.54 | |
| 219 | real estate license | 49,500 | $1.23 | 0.51 | |
| 220 | s corporation | 49,500 | $1.22 | 0.12 | |
| 221 | tax credits | 49,500 | $0.21 | 0.12 | |
| 222 | 1031 exchanges | 49,500 | $1.57 | 0.41 | |
| 223 | fixedrate mortgage | 49,500 | $0.76 | 0.11 | |
| 224 | homestead exemptions | 49,500 | $1.51 | 0.05 | |
| 225 | real estate licensing | 49,500 | $1.23 | 0.51 | |
| 226 | adverse possession | 40,500 | $0.02 | 0.03 | |
| 227 | commercial property | 40,500 | $0.32 | 0.28 | |
| 228 | fiduciary duties | 40,500 | $0.08 | 0.02 | |
| 229 | fiduciary duty | 40,500 | $0.08 | 0.02 | |
| 230 | floodplain | 40,500 | $1.16 | 0.00 | |
| 231 | green spaces | 40,500 | $0.33 | 0.02 | |
| 232 | home automation | 40,500 | $0.26 | 0.41 | |
| 233 | home renovation | 40,500 | $1.14 | 0.27 | |
| 234 | home staging | 40,500 | $0.62 | 0.22 | |
| 235 | housing crisis | 40,500 | $1.68 | 0.07 | |
| 236 | know your customer kyc | 40,500 | $0.22 | 0.28 | |
| 237 | property manager | 40,500 | $1.27 | 0.23 | |
| 238 | second home | 40,500 | $0.31 | 0.03 | |
| 239 | security systems | 40,500 | $4.45 | 0.79 | |
| 240 | title company | 40,500 | $2.05 | 0.06 | |
| 241 | urban sprawl | 40,500 | $2.00 | 0.00 | |
| 242 | va loans | 40,500 | $11.74 | 0.43 | |
| 243 | zoning | 40,500 | $0.51 | 0.00 | |
| 244 | biophilic design | 33,100 | $0.13 | 0.06 | |
| 245 | certificate of occupancy | 33,100 | $0.38 | 0.01 | |
| 246 | green roofs | 33,100 | $0.90 | 0.10 | |
| 247 | health and wellness | 33,100 | $0.52 | 0.12 | |
| 248 | homeowners association | 33,100 | $1.88 | 0.05 | |
| 249 | online marketplaces | 33,100 | $0.24 | 0.35 | |
| 250 | professional standards | 33,100 | $0.61 | 0.96 | |
| 251 | real estate developer | 33,100 | $0.75 | 0.09 | |
| 252 | real estate school | 33,100 | $1.73 | 0.53 | |
| 253 | residential real estate | 33,100 | $0.61 | 0.00 | |
| 254 | sec filings | 33,100 | $3.36 | 0.02 | |
| 255 | soil testing | 33,100 | $0.28 | 0.92 | |
| 256 | solar farms | 33,100 | $0.87 | 0.08 | |
| 257 | student housing | 33,100 | $0.90 | 0.21 | |
| 258 | subcontractors | 33,100 | $2.53 | 0.03 | |
| 259 | syndication | 33,100 | $0.74 | 0.00 | |
| 260 | well water | 33,100 | $0.90 | 0.05 | |
| 261 | agricultural land | 27,100 | $0.05 | 0.02 | |
| 262 | antitrust laws | 27,100 | $0.67 | 0.01 | |
| 263 | bike lanes | 27,100 | $0.44 | 0.02 | |
| 264 | case law | 27,100 | $1.47 | 0.03 | |
| 265 | construction loan | 27,100 | $2.42 | 0.51 | |
| 266 | home equity | 27,100 | $1.99 | 0.43 | |
| 267 | lease option | 27,100 | $0.66 | 0.92 | |
| 268 | national association of realtors | 27,100 | $1.65 | 0.05 | |
| 269 | pension funds | 27,100 | $0.73 | 0.16 | |
| 270 | property management software | 27,100 | $6.44 | 0.27 | |
| 271 | real estate courses | 27,100 | $1.07 | 0.53 | |
| 272 | real estate market | 27,100 | $0.35 | 0.09 | |
| 273 | real estate website | 27,100 | $0.17 | 0.46 | |
| 274 | real estate websites | 27,100 | $0.17 | 0.46 | |
| 275 | right of first refusal | 27,100 | $0.07 | 0.01 | |
| 276 | securitization | 27,100 | $5.00 | 0.04 | |
| 277 | security deposit | 27,100 | $0.60 | 0.01 | |
| 278 | sovereign wealth funds | 27,100 | $0.44 | 0.02 | |
| 279 | tax deductions | 27,100 | $0.04 | 0.03 | |
| 280 | title insurance | 27,100 | $1.35 | 0.12 | |
| 281 | title search | 27,100 | $1.06 | 0.37 | |
| 282 | 401k plans | 22,200 | $2.33 | 0.09 | |
| 283 | buyers market | 22,200 | $1.44 | 0.01 | |
| 284 | conventional loan | 22,200 | $2.38 | 0.20 | |
| 285 | gdp growth | 22,200 | $1.66 | 0.01 | |
| 286 | home price index | 22,200 | $0.53 | 0.08 | |
| 287 | lead paint | 22,200 | $0.23 | 0.10 | |
| 288 | new construction | 22,200 | $1.58 | 0.12 | |
| 289 | real estate photography | 22,200 | $2.31 | 0.35 | |
| 290 | right of way | 22,200 | $0.03 | 0.00 | |
| 291 | senior housing | 22,200 | $1.64 | 0.26 | |
| 292 | septic system | 22,200 | $1.13 | 0.24 | |
| 293 | statutes | 22,200 | $0.34 | 0.00 | |
| 294 | title deed | 22,200 | $0.90 | 0.13 | |
| 295 | urban renewal | 22,200 | $0.14 | 0.02 | |
| 296 | wayfinding | 22,200 | $1.38 | 0.04 | |
| 297 | crime rates | 18,100 | $1.06 | 0.00 | |
| 298 | earthquake zone | 18,100 | $0.00 | 0.00 | |
| 299 | earthquake zones | 18,100 | $0.00 | 0.00 | |
| 300 | gift taxes | 18,100 | $0.02 | 0.06 |