Top keywords by niche›Business and finance
Top 980 Finance Keywords
Monthly search volume, CPC, competition and a 12-month trend for 980 finance keywords, updated October 2026.
Finance is one of the most expensive niches to advertise in: loans, credit, investing, insurance and tax terms attract the highest CPCs on this site. The list mixes those commercial queries with the informational ones (what is a credit score, how to budget) that content sites rank for.
The list holds 980 keywords with a combined 156,569,340 searches a month. The most searched are sp 500 (16,600,000), capital adequacy ratio (7,480,000), income tax (7,480,000), dow jones industrial average (6,120,000), ftse 100 (5,000,000), goodwill (5,000,000), social security (5,000,000), banking (4,090,000), nasdaq (3,350,000) and nasdaq composite (3,350,000).
Advertisers pay most for income inequality ($94.42 a click), debt consolidation ($16.32 a click), receivables financing ($16.01 a click), collateral ($15.69 a click) and spread betting ($13.47 a click). 37% of the keywords in the list cost $1 or more a click, which marks the commercial end of the niche.
Demand is steady through the year: across the list, the busiest and quietest months are within 1.2x of each other. The trend column shows each keyword's own twelve months.
Volumes are global monthly averages from Google; CPC is the top-of-page bid in US dollars; competition runs from 0 (few advertisers) to 1 (many). Last refreshed October 2026. For any other keyword, the free search volume checker gives the same numbers, and the Keywords Everywhere extension shows them inside Google as you search.
| No | Keyword | Search volume | CPC | Competition | Trend |
|---|---|---|---|---|---|
| 1 | sp 500 | 16,600,000 | $0.69 | 0.03 | |
| 2 | capital adequacy ratio | 7,480,000 | $0.21 | 0.52 | |
| 3 | income tax | 7,480,000 | $0.52 | 0.00 | |
| 4 | dow jones industrial average | 6,120,000 | $0.48 | 0.01 | |
| 5 | ftse 100 | 5,000,000 | $1.00 | 0.00 | |
| 6 | goodwill | 5,000,000 | $0.04 | 0.03 | |
| 7 | social security | 5,000,000 | $0.12 | 0.09 | |
| 8 | banking | 4,090,000 | $1.39 | 0.18 | |
| 9 | nasdaq | 3,350,000 | $0.60 | 0.02 | |
| 10 | nasdaq composite | 3,350,000 | $0.45 | 0.01 | |
| 11 | hang seng index | 2,240,000 | $0.74 | 0.00 | |
| 12 | stock market | 2,240,000 | $0.27 | 0.11 | |
| 13 | capital | 1,830,000 | $0.20 | 0.02 | |
| 14 | credit cards | 1,830,000 | $2.04 | 0.42 | |
| 15 | bubble | 1,500,000 | $0.06 | 0.17 | |
| 16 | budget | 1,500,000 | $0.59 | 0.26 | |
| 17 | finance | 1,500,000 | $0.50 | 0.04 | |
| 18 | loans | 1,500,000 | $0.52 | 0.62 | |
| 19 | monopoly | 1,500,000 | $0.02 | 0.73 | |
| 20 | portfolio | 1,500,000 | $0.01 | 0.10 | |
| 21 | stocks | 1,500,000 | $1.11 | 0.11 | |
| 22 | alpha | 1,220,000 | $0.18 | 0.13 | |
| 23 | economics | 1,220,000 | $0.38 | 0.02 | |
| 24 | enterprise value | 1,220,000 | $0.52 | 0.31 | |
| 25 | haircut | 1,220,000 | $0.42 | 0.10 | |
| 26 | nikkei 225 | 1,220,000 | $0.31 | 0.01 | |
| 27 | principal | 1,220,000 | $0.14 | 0.01 | |
| 28 | purchasing power parity | 1,220,000 | $0.23 | 0.01 | |
| 29 | swift | 1,220,000 | $0.09 | 0.09 | |
| 30 | ira | 1,220,000 | $1.12 | 0.02 | |
| 31 | futures | 1,000,000 | $1.06 | 0.02 | |
| 32 | investment policy statement | 1,000,000 | $0.34 | 0.01 | |
| 33 | revenue | 1,000,000 | $0.61 | 0.00 | |
| 34 | swaps | 1,000,000 | $1.83 | 0.01 | |
| 35 | ipo | 1,000,000 | $0.19 | 0.03 | |
| 36 | sec | 1,000,000 | $0.72 | 0.00 | |
| 37 | credit | 823,000 | $0.84 | 0.20 | |
| 38 | earnings per share | 823,000 | $0.03 | 0.05 | |
| 39 | premium | 823,000 | $0.03 | 0.02 | |
| 40 | tariff | 823,000 | $0.36 | 0.08 | |
| 41 | wall street | 823,000 | $0.43 | 0.20 | |
| 42 | adjusted gross income | 673,000 | $0.16 | 0.01 | |
| 43 | bonds | 673,000 | $0.73 | 0.66 | |
| 44 | credit score | 673,000 | $0.14 | 0.30 | |
| 45 | purchasing managers index | 673,000 | $0.34 | 0.14 | |
| 46 | annual percentage rate | 550,000 | $0.30 | 0.03 | |
| 47 | commercial banks | 550,000 | $0.05 | 0.07 | |
| 48 | ebitda | 550,000 | $0.01 | 0.03 | |
| 49 | forex trading | 550,000 | $0.25 | 0.27 | |
| 50 | options | 550,000 | $0.29 | 0.04 | |
| 51 | probability of default | 550,000 | $0.21 | 0.01 | |
| 52 | trusts | 550,000 | $0.65 | 0.03 | |
| 53 | gdp | 550,000 | $0.11 | 0.00 | |
| 54 | standard poors | 550,000 | $0.49 | 0.04 | |
| 55 | alternative trading systems | 450,000 | $0.15 | 0.26 | |
| 56 | certified financial planner | 450,000 | $0.91 | 0.11 | |
| 57 | dividend reinvestment plans | 450,000 | $0.11 | 0.03 | |
| 58 | equities | 450,000 | $0.96 | 0.05 | |
| 59 | forwards | 450,000 | $0.20 | 0.44 | |
| 60 | margin call | 450,000 | $0.18 | 0.00 | |
| 61 | mortgage | 450,000 | $3.02 | 0.18 | |
| 62 | online banking | 450,000 | $0.66 | 0.22 | |
| 63 | relative strength index | 450,000 | $0.02 | 0.05 | |
| 64 | settlement | 450,000 | $1.80 | 0.01 | |
| 65 | volatility | 450,000 | $0.32 | 0.00 | |
| 66 | 401k | 368,000 | $2.03 | 0.14 | |
| 67 | assets | 368,000 | $0.59 | 0.01 | |
| 68 | audit | 368,000 | $0.99 | 0.02 | |
| 69 | commodities | 368,000 | $0.19 | 0.04 | |
| 70 | day trading | 368,000 | $2.60 | 0.17 | |
| 71 | default | 368,000 | $0.11 | 0.00 | |
| 72 | dividend | 368,000 | $0.62 | 0.05 | |
| 73 | dividends | 368,000 | $0.62 | 0.05 | |
| 74 | financial aid | 368,000 | $3.14 | 0.10 | |
| 75 | financial conduct authority | 368,000 | $0.89 | 0.07 | |
| 76 | international accounting standards | 368,000 | $0.15 | 0.02 | |
| 77 | leverage | 368,000 | $0.85 | 0.02 | |
| 78 | liabilities | 368,000 | $8.34 | 0.02 | |
| 79 | moodys | 368,000 | $0.34 | 0.07 | |
| 80 | premium bonds | 368,000 | $1.47 | 0.01 | |
| 81 | roth ira | 368,000 | $2.27 | 0.49 | |
| 82 | standard deviation | 368,000 | $0.16 | 0.00 | |
| 83 | roa | 368,000 | $0.13 | 0.12 | |
| 84 | roe | 368,000 | $0.06 | 0.03 | |
| 85 | acquisition | 301,000 | $2.51 | 0.03 | |
| 86 | auto loan | 301,000 | $3.86 | 0.11 | |
| 87 | bankruptcy | 301,000 | $5.57 | 0.26 | |
| 88 | bull market | 301,000 | $0.01 | 0.35 | |
| 89 | central bank | 301,000 | $0.08 | 0.04 | |
| 90 | central banks | 301,000 | $0.08 | 0.04 | |
| 91 | collateral | 301,000 | $15.69 | 0.00 | |
| 92 | credit report | 301,000 | $1.75 | 0.16 | |
| 93 | debt | 301,000 | $4.34 | 0.05 | |
| 94 | debt consolidation | 301,000 | $16.32 | 0.18 | |
| 95 | financial advisor | 301,000 | $5.75 | 0.36 | |
| 96 | forward rate agreements | 301,000 | $0.09 | 0.01 | |
| 97 | integration | 301,000 | $0.69 | 0.01 | |
| 98 | mutual funds | 301,000 | $0.24 | 0.25 | |
| 99 | laissezfaire | 301,000 | $0.15 | 0.00 | |
| 100 | accounting software | 246,000 | $1.40 | 0.09 | |
| 101 | bookkeeping | 246,000 | $2.47 | 0.18 | |
| 102 | covenants | 246,000 | $0.03 | 0.00 | |
| 103 | hedging | 246,000 | $0.34 | 0.19 | |
| 104 | nafta | 246,000 | $0.06 | 0.04 | |
| 105 | recession | 246,000 | $0.27 | 0.01 | |
| 106 | social impact bonds | 246,000 | $0.21 | 0.01 | |
| 107 | subsidies | 246,000 | $0.56 | 0.00 | |
| 108 | world bank | 246,000 | $0.07 | 0.01 | |
| 109 | yield | 246,000 | $0.09 | 0.00 | |
| 110 | cash threshold reporting | 246,000 | $0.21 | 0.02 | |
| 111 | irr | 246,000 | $0.04 | 0.00 | |
| 112 | automated clearing house | 201,000 | $0.21 | 0.10 | |
| 113 | capital gains tax | 201,000 | $0.04 | 0.05 | |
| 114 | cash flow | 201,000 | $0.34 | 0.10 | |
| 115 | compound interest | 201,000 | $0.11 | 0.03 | |
| 116 | debit cards | 201,000 | $2.48 | 0.16 | |
| 117 | deficit | 201,000 | $0.06 | 0.00 | |
| 118 | digital identity | 201,000 | $0.69 | 0.06 | |
| 119 | disability insurance | 201,000 | $3.35 | 0.03 | |
| 120 | discounted cash flow | 201,000 | $0.39 | 0.01 | |
| 121 | european union | 201,000 | $0.52 | 0.02 | |
| 122 | federal reserve | 201,000 | $0.96 | 0.00 | |
| 123 | guidance | 201,000 | $0.09 | 0.07 | |
| 124 | ifrs | 201,000 | $0.36 | 0.04 | |
| 125 | international financial reporting standards | 201,000 | $0.36 | 0.04 | |
| 126 | liquidation | 201,000 | $0.55 | 0.09 | |
| 127 | net worth | 201,000 | $0.88 | 0.00 | |
| 128 | real estate investment trusts | 201,000 | $0.61 | 0.19 | |
| 129 | remittances | 201,000 | $0.96 | 0.05 | |
| 130 | shanghai stock exchange | 201,000 | $0.16 | 0.05 | |
| 131 | taxable income | 201,000 | $0.32 | 0.01 | |
| 132 | amortization | 165,000 | $0.03 | 0.01 | |
| 133 | annuities | 165,000 | $1.49 | 0.33 | |
| 134 | arbitrage | 165,000 | $0.11 | 0.01 | |
| 135 | back office | 165,000 | $0.34 | 0.03 | |
| 136 | brokerage account | 165,000 | $2.81 | 0.47 | |
| 137 | consumer financial protection bureau | 165,000 | $1.79 | 0.02 | |
| 138 | cryptocurrency exchanges | 165,000 | $1.97 | 0.04 | |
| 139 | days payable outstanding | 165,000 | $0.64 | 0.05 | |
| 140 | fiduciary | 165,000 | $0.79 | 0.07 | |
| 141 | financial stability board | 165,000 | $0.54 | 0.02 | |
| 142 | great depression | 165,000 | $0.44 | 0.00 | |
| 143 | inheritance tax | 165,000 | $0.08 | 0.14 | |
| 144 | insurance companies | 165,000 | $5.16 | 0.59 | |
| 145 | investment banking | 165,000 | $1.07 | 0.09 | |
| 146 | investment banks | 165,000 | $1.07 | 0.09 | |
| 147 | lien | 165,000 | $0.02 | 0.00 | |
| 148 | management buyout | 165,000 | $0.66 | 0.04 | |
| 149 | ponzi schemes | 165,000 | $0.02 | 0.01 | |
| 150 | quantitative easing | 165,000 | $0.29 | 0.02 | |
| 151 | savings | 165,000 | $0.17 | 0.10 | |
| 152 | savings account | 165,000 | $1.03 | 0.37 | |
| 153 | speculation | 165,000 | $0.36 | 0.00 | |
| 154 | spoofing | 165,000 | $0.13 | 0.02 | |
| 155 | treasury bills | 165,000 | $0.37 | 0.07 | |
| 156 | whistleblowing | 165,000 | $0.56 | 0.07 | |
| 157 | tpp | 165,000 | $0.42 | 0.00 | |
| 158 | 529 plans | 135,000 | $0.64 | 0.36 | |
| 159 | actuarial science | 135,000 | $0.50 | 0.06 | |
| 160 | annual percentage yield | 135,000 | $2.06 | 0.05 | |
| 161 | credit bureau | 135,000 | $1.07 | 0.41 | |
| 162 | endowments | 135,000 | $1.12 | 0.00 | |
| 163 | escrow | 135,000 | $1.22 | 0.04 | |
| 164 | global reporting initiative | 135,000 | $0.40 | 0.02 | |
| 165 | hedge funds | 135,000 | $1.42 | 0.08 | |
| 166 | income statement | 135,000 | $1.14 | 0.02 | |
| 167 | index funds | 135,000 | $1.21 | 0.33 | |
| 168 | new york stock exchange | 135,000 | $0.48 | 0.15 | |
| 169 | probate | 135,000 | $0.59 | 0.14 | |
| 170 | stablecoins | 135,000 | $0.70 | 0.17 | |
| 171 | subsidiary | 135,000 | $0.06 | 0.01 | |
| 172 | supply and demand | 135,000 | $0.11 | 0.41 | |
| 173 | angel investor | 110,000 | $0.71 | 0.23 | |
| 174 | clearinghouse | 110,000 | $0.89 | 0.13 | |
| 175 | collateralized debt obligations | 110,000 | $0.17 | 0.06 | |
| 176 | digital wallet | 110,000 | $0.28 | 0.16 | |
| 177 | exchange rate mechanism | 110,000 | $0.74 | 0.01 | |
| 178 | financial industry regulatory authority | 110,000 | $1.35 | 0.01 | |
| 179 | foreclosure | 110,000 | $0.26 | 0.13 | |
| 180 | insolvency | 110,000 | $4.22 | 0.06 | |
| 181 | london stock exchange | 110,000 | $1.56 | 0.02 | |
| 182 | penny stocks | 110,000 | $0.18 | 0.14 | |
| 183 | perpetuity | 110,000 | $0.11 | 0.00 | |
| 184 | repo rate | 110,000 | $9.61 | 0.00 | |
| 185 | capitalization | 90,500 | $1.40 | 0.00 | |
| 186 | cash flow statement | 90,500 | $1.06 | 0.04 | |
| 187 | consumer price index | 90,500 | $0.38 | 0.00 | |
| 188 | correlation coefficient | 90,500 | $0.03 | 0.00 | |
| 189 | custodian | 90,500 | $1.27 | 0.00 | |
| 190 | employee stock ownership plans | 90,500 | $0.90 | 0.12 | |
| 191 | eurocurrency | 90,500 | $0.33 | 0.01 | |
| 192 | fair credit reporting act | 90,500 | $0.22 | 0.01 | |
| 193 | home equity loan | 90,500 | $11.74 | 0.49 | |
| 194 | money laundering | 90,500 | $0.08 | 0.01 | |
| 195 | money market account | 90,500 | $1.55 | 0.36 | |
| 196 | oligopoly | 90,500 | $0.06 | 0.00 | |
| 197 | passive income | 90,500 | $0.21 | 0.18 | |
| 198 | price earnings ratio | 90,500 | $0.00 | 0.03 | |
| 199 | profit and loss | 90,500 | $1.47 | 0.02 | |
| 200 | stagflation | 90,500 | $0.01 | 0.01 | |
| 201 | stock split | 90,500 | $0.02 | 0.02 | |
| 202 | stock splits | 90,500 | $0.02 | 0.02 | |
| 203 | underwriting | 90,500 | $0.47 | 0.01 | |
| 204 | unemployment rate | 90,500 | $1.58 | 0.01 | |
| 205 | wealth management | 90,500 | $2.64 | 0.32 | |
| 206 | amortization schedule | 74,000 | $0.02 | 0.07 | |
| 207 | brokerage | 74,000 | $2.29 | 0.18 | |
| 208 | collectibles | 74,000 | $0.22 | 0.24 | |
| 209 | current account | 74,000 | $0.41 | 0.14 | |
| 210 | deflation | 74,000 | $0.02 | 0.00 | |
| 211 | financial accounting | 74,000 | $0.47 | 0.07 | |
| 212 | foreign exchange | 74,000 | $0.25 | 0.16 | |
| 213 | gold standard | 74,000 | $0.13 | 0.57 | |
| 214 | human capital | 74,000 | $0.30 | 0.02 | |
| 215 | leveraged buyout | 74,000 | $0.02 | 0.27 | |
| 216 | leveraged buyouts | 74,000 | $0.02 | 0.27 | |
| 217 | liquidity | 74,000 | $0.18 | 0.01 | |
| 218 | macroeconomics | 74,000 | $0.05 | 0.02 | |
| 219 | market index | 74,000 | $0.91 | 0.01 | |
| 220 | microeconomics | 74,000 | $0.24 | 0.04 | |
| 221 | money market | 74,000 | $0.67 | 0.25 | |
| 222 | money markets | 74,000 | $0.67 | 0.25 | |
| 223 | net income | 74,000 | $0.16 | 0.00 | |
| 224 | refinancing | 74,000 | $4.26 | 0.24 | |
| 225 | reverse mortgage | 74,000 | $4.98 | 0.48 | |
| 226 | sharpe ratio | 74,000 | $0.01 | 0.02 | |
| 227 | stock exchange | 74,000 | $0.61 | 0.10 | |
| 228 | wire transfers | 74,000 | $1.01 | 0.24 | |
| 229 | withholding tax | 74,000 | $2.00 | 0.01 | |
| 230 | working capital | 74,000 | $9.09 | 0.07 | |
| 231 | asian development bank | 60,500 | $0.09 | 0.02 | |
| 232 | bridge loans | 60,500 | $2.94 | 0.47 | |
| 233 | capital gains | 60,500 | $0.03 | 0.04 | |
| 234 | capital market | 60,500 | $0.95 | 0.04 | |
| 235 | capital markets | 60,500 | $0.95 | 0.04 | |
| 236 | certificate of deposit | 60,500 | $1.62 | 0.27 | |
| 237 | certificates of deposit | 60,500 | $1.62 | 0.27 | |
| 238 | chapter 7 bankruptcy | 60,500 | $3.61 | 0.47 | |
| 239 | excise tax | 60,500 | $0.91 | 0.02 | |
| 240 | financial action task force | 60,500 | $0.66 | 0.00 | |
| 241 | fitch ratings | 60,500 | $0.49 | 0.01 | |
| 242 | forensic accounting | 60,500 | $2.18 | 0.21 | |
| 243 | fringe benefits | 60,500 | $0.56 | 0.05 | |
| 244 | gaap | 60,500 | $0.49 | 0.03 | |
| 245 | global depositary receipt | 60,500 | $0.02 | 0.01 | |
| 246 | home equity line of credit | 60,500 | $8.16 | 0.37 | |
| 247 | insider trading | 60,500 | $1.48 | 0.02 | |
| 248 | installment loan | 60,500 | $2.59 | 0.66 | |
| 249 | open banking | 60,500 | $1.70 | 0.25 | |
| 250 | prime rate | 60,500 | $0.89 | 0.02 | |
| 251 | private banking | 60,500 | $1.93 | 0.25 | |
| 252 | protectionism | 60,500 | $0.00 | 0.00 | |
| 253 | shareholder | 60,500 | $1.47 | 0.00 | |
| 254 | too big to fail | 60,500 | $0.29 | 0.01 | |
| 255 | truth in lending act | 60,500 | $0.10 | 0.07 | |
| 256 | anchoring | 49,500 | $0.41 | 0.00 | |
| 257 | angel investing | 49,500 | $1.07 | 0.33 | |
| 258 | commodity futures trading commission | 49,500 | $0.99 | 0.02 | |
| 259 | current ratio | 49,500 | $0.03 | 0.00 | |
| 260 | dividend yield | 49,500 | $0.04 | 0.05 | |
| 261 | econometrics | 49,500 | $0.41 | 0.02 | |
| 262 | economic growth | 49,500 | $0.98 | 0.01 | |
| 263 | financial institutions | 49,500 | $3.68 | 0.11 | |
| 264 | flat tax | 49,500 | $0.01 | 0.02 | |
| 265 | front office | 49,500 | $0.13 | 0.01 | |
| 266 | general ledger | 49,500 | $1.21 | 0.08 | |
| 267 | gross domestic product | 49,500 | $1.89 | 0.01 | |
| 268 | gross profit | 49,500 | $0.03 | 0.01 | |
| 269 | keynesian economics | 49,500 | $0.09 | 0.00 | |
| 270 | kurtosis | 49,500 | $0.02 | 0.00 | |
| 271 | laffer curve | 49,500 | $0.34 | 0.01 | |
| 272 | line of credit | 49,500 | $4.58 | 0.61 | |
| 273 | monopolistic competition | 49,500 | $0.00 | 0.00 | |
| 274 | national debt | 49,500 | $0.30 | 0.05 | |
| 275 | personal finance | 49,500 | $1.11 | 0.09 | |
| 276 | profit margin | 49,500 | $0.38 | 0.02 | |
| 277 | quantitative finance | 49,500 | $0.56 | 0.09 | |
| 278 | retained earnings | 49,500 | $0.02 | 0.01 | |
| 279 | sales tax | 49,500 | $2.56 | 0.02 | |
| 280 | simple interest | 49,500 | $0.08 | 0.00 | |
| 281 | tax credit | 49,500 | $0.21 | 0.12 | |
| 282 | tax credits | 49,500 | $0.21 | 0.12 | |
| 283 | tax evasion | 49,500 | $1.08 | 0.01 | |
| 284 | treasury bonds | 49,500 | $1.16 | 0.10 | |
| 285 | universal basic income | 49,500 | $0.30 | 0.02 | |
| 286 | vertical integration | 49,500 | $0.04 | 0.06 | |
| 287 | fixedrate mortgage | 49,500 | $0.76 | 0.11 | |
| 288 | overthecounter | 49,500 | $0.31 | 0.02 | |
| 289 | algorithmic trading | 40,500 | $0.25 | 0.37 | |
| 290 | bear market | 40,500 | $0.01 | 0.01 | |
| 291 | bond market | 40,500 | $1.11 | 0.12 | |
| 292 | certified public accountant | 40,500 | $1.04 | 0.14 | |
| 293 | class action lawsuits | 40,500 | $2.15 | 0.21 | |
| 294 | corporate finance | 40,500 | $1.28 | 0.10 | |
| 295 | cost accounting | 40,500 | $0.66 | 0.03 | |
| 296 | european central bank | 40,500 | $0.24 | 0.02 | |
| 297 | fair value | 40,500 | $0.72 | 0.00 | |
| 298 | fiduciary duty | 40,500 | $0.08 | 0.02 | |
| 299 | financial crisis | 40,500 | $4.15 | 0.02 | |
| 300 | financial markets | 40,500 | $0.23 | 0.12 |