Top keywords by niche › Business and finance
Top 1,186 Banking Keywords
Monthly search volume, CPC, competition and a 12-month trend for 1,186 banking keywords, updated October 2026.
Banking keywords are dominated by brand and account searches (online banking logins, account types, interest rates), with a long tail of product terms like savings, loans and credit cards. The money is in comparison intent: rates, fees and "best" queries, which is where fintech and comparison sites compete.
The list holds 1,186 keywords with a combined 243,389,240 searches a month. The most searched are paypal (20,400,000), sp 500 (16,600,000), atm (9,140,000), delta (7,480,000), dow jones industrial average (6,120,000), gamma (6,120,000), american express (5,000,000), gold (5,000,000), social security (5,000,000) and sofr (5,000,000).
Advertisers pay most for payroll services ($16.66 a click), debt consolidation ($16.32 a click), receivables financing ($16.01 a click), collateral ($15.69 a click) and client onboarding ($12.62 a click). 40% of the keywords in the list cost $1 or more a click, which marks the commercial end of the niche.
Demand is steady through the year: across the list, the busiest and quietest months are within 1.2x of each other. The trend column shows each keyword's own twelve months.
Volumes are global monthly averages from Google; CPC is the top-of-page bid in US dollars; competition runs from 0 (few advertisers) to 1 (many). Last refreshed October 2026. For any other keyword, the free search volume checker gives the same numbers, and the Keywords Everywhere extension shows them inside Google as you search.
| No | Keyword | Search volume | CPC | Competition | Trend |
|---|---|---|---|---|---|
| 1 | paypal | 20,400,000 | $0.01 | 0.08 | |
| 2 | sp 500 | 16,600,000 | $0.69 | 0.03 | |
| 3 | atm | 9,140,000 | $0.00 | 0.01 | |
| 4 | delta | 7,480,000 | $0.04 | 0.11 | |
| 5 | dow jones industrial average | 6,120,000 | $0.48 | 0.01 | |
| 6 | gamma | 6,120,000 | $0.04 | 0.40 | |
| 7 | american express | 5,000,000 | $0.72 | 0.26 | |
| 8 | gold | 5,000,000 | $0.32 | 0.15 | |
| 9 | social security | 5,000,000 | $0.12 | 0.09 | |
| 10 | sofr | 5,000,000 | $0.30 | 0.03 | |
| 11 | bank | 4,090,000 | $1.39 | 0.18 | |
| 12 | banking | 4,090,000 | $1.39 | 0.18 | |
| 13 | investing | 4,090,000 | $0.25 | 0.12 | |
| 14 | nasdaq | 3,350,000 | $0.60 | 0.02 | |
| 15 | pin | 3,350,000 | $0.02 | 0.10 | |
| 16 | google pay | 2,740,000 | $0.28 | 0.03 | |
| 17 | vix | 2,740,000 | $0.06 | 0.13 | |
| 18 | stock market | 2,240,000 | $0.27 | 0.11 | |
| 19 | capital | 1,830,000 | $0.20 | 0.02 | |
| 20 | credit card | 1,830,000 | $2.04 | 0.42 | |
| 21 | credit cards | 1,830,000 | $2.04 | 0.42 | |
| 22 | exchange rate | 1,830,000 | $0.12 | 0.04 | |
| 23 | silver | 1,830,000 | $0.19 | 0.12 | |
| 24 | visa | 1,830,000 | $0.67 | 0.06 | |
| 25 | chips | 1,500,000 | $0.34 | 0.47 | |
| 26 | discover | 1,500,000 | $3.30 | 0.15 | |
| 27 | finance | 1,500,000 | $0.50 | 0.04 | |
| 28 | loan | 1,500,000 | $0.52 | 0.62 | |
| 29 | loans | 1,500,000 | $0.52 | 0.62 | |
| 30 | postal banking | 1,500,000 | $0.20 | 0.14 | |
| 31 | stocks | 1,500,000 | $1.11 | 0.11 | |
| 32 | trading | 1,500,000 | $0.25 | 0.31 | |
| 33 | venmo | 1,500,000 | $0.02 | 0.08 | |
| 34 | enterprise value | 1,220,000 | $0.52 | 0.31 | |
| 35 | haircut | 1,220,000 | $0.42 | 0.10 | |
| 36 | ira | 1,220,000 | $1.12 | 0.02 | |
| 37 | nikkei 225 | 1,220,000 | $0.31 | 0.01 | |
| 38 | pension | 1,220,000 | $1.02 | 0.11 | |
| 39 | personal loan | 1,220,000 | $0.36 | 0.53 | |
| 40 | personal loans | 1,220,000 | $0.36 | 0.53 | |
| 41 | principal | 1,220,000 | $0.14 | 0.01 | |
| 42 | purchasing power parity | 1,220,000 | $0.23 | 0.01 | |
| 43 | swift | 1,220,000 | $0.09 | 0.09 | |
| 44 | transfer | 1,220,000 | $0.14 | 0.05 | |
| 45 | application programming interface | 1,000,000 | $0.23 | 0.08 | |
| 46 | futures | 1,000,000 | $1.06 | 0.02 | |
| 47 | ipo | 1,000,000 | $0.19 | 0.03 | |
| 48 | mastercard | 1,000,000 | $0.90 | 0.18 | |
| 49 | medicare | 1,000,000 | $1.12 | 0.27 | |
| 50 | saving | 1,000,000 | $0.02 | 0.01 | |
| 51 | student loan | 1,000,000 | $10.71 | 0.25 | |
| 52 | student loans | 1,000,000 | $10.71 | 0.25 | |
| 53 | swaps | 1,000,000 | $1.83 | 0.01 | |
| 54 | zelle | 1,000,000 | $1.13 | 0.06 | |
| 55 | depression | 823,000 | $0.31 | 0.08 | |
| 56 | earnings per share | 823,000 | $0.03 | 0.05 | |
| 57 | etfs | 823,000 | $0.76 | 0.33 | |
| 58 | foundations | 823,000 | $0.13 | 0.56 | |
| 59 | gift cards | 823,000 | $0.26 | 1.00 | |
| 60 | jcb | 823,000 | $0.37 | 0.11 | |
| 61 | minimum payment | 823,000 | $0.62 | 0.02 | |
| 62 | oil | 823,000 | $0.13 | 0.15 | |
| 63 | politically exposed person | 823,000 | $0.01 | 0.15 | |
| 64 | politically exposed persons | 823,000 | $0.01 | 0.15 | |
| 65 | repo agreements | 823,000 | $0.03 | 0.07 | |
| 66 | repos | 823,000 | $0.03 | 0.07 | |
| 67 | sar | 823,000 | $0.34 | 0.00 | |
| 68 | bonds | 673,000 | $0.73 | 0.66 | |
| 69 | cheque | 673,000 | $0.80 | 0.01 | |
| 70 | credit score | 673,000 | $0.14 | 0.30 | |
| 71 | credit scoring | 673,000 | $0.14 | 0.30 | |
| 72 | fraud | 673,000 | $1.50 | 0.04 | |
| 73 | loan application | 673,000 | $0.15 | 0.69 | |
| 74 | synergy | 673,000 | $0.77 | 0.02 | |
| 75 | tapering | 673,000 | $0.02 | 0.05 | |
| 76 | annual percentage rate | 550,000 | $0.30 | 0.03 | |
| 77 | bank for international settlements | 550,000 | $0.04 | 0.08 | |
| 78 | chartered financial analyst | 550,000 | $0.50 | 0.18 | |
| 79 | commercial banking | 550,000 | $0.05 | 0.07 | |
| 80 | credit union | 550,000 | $2.92 | 0.41 | |
| 81 | credit unions | 550,000 | $2.92 | 0.41 | |
| 82 | deposit | 550,000 | $0.15 | 0.04 | |
| 83 | direct deposit | 550,000 | $6.71 | 0.11 | |
| 84 | fx trading | 550,000 | $0.25 | 0.27 | |
| 85 | gdp | 550,000 | $0.11 | 0.00 | |
| 86 | iban | 550,000 | $0.47 | 0.02 | |
| 87 | interest | 550,000 | $0.14 | 0.01 | |
| 88 | interest rate | 550,000 | $1.27 | 0.09 | |
| 89 | options | 550,000 | $0.29 | 0.04 | |
| 90 | standard poors | 550,000 | $0.49 | 0.04 | |
| 91 | vega | 550,000 | $0.11 | 0.07 | |
| 92 | alternative trading systems | 450,000 | $0.15 | 0.26 | |
| 93 | beneficiary | 450,000 | $0.45 | 0.00 | |
| 94 | environmental social and governance | 450,000 | $0.38 | 0.20 | |
| 95 | equities | 450,000 | $0.96 | 0.05 | |
| 96 | euribor | 450,000 | $0.43 | 0.00 | |
| 97 | export credit agencies | 450,000 | $0.08 | 0.03 | |
| 98 | g20 | 450,000 | $0.01 | 0.02 | |
| 99 | general data protection regulation | 450,000 | $0.45 | 0.09 | |
| 100 | leasing | 450,000 | $0.42 | 0.44 | |
| 101 | mortgage | 450,000 | $3.02 | 0.18 | |
| 102 | mortgages | 450,000 | $3.02 | 0.18 | |
| 103 | online banking | 450,000 | $0.66 | 0.22 | |
| 104 | principles for responsible investment | 450,000 | $0.37 | 0.00 | |
| 105 | selfservice | 450,000 | $0.20 | 0.04 | |
| 106 | settlement | 450,000 | $1.80 | 0.01 | |
| 107 | volatility | 450,000 | $0.32 | 0.00 | |
| 108 | withdrawal | 450,000 | $0.01 | 0.01 | |
| 109 | 401k | 368,000 | $2.03 | 0.14 | |
| 110 | assets | 368,000 | $0.59 | 0.01 | |
| 111 | audit | 368,000 | $0.99 | 0.02 | |
| 112 | cash advance | 368,000 | $3.39 | 0.70 | |
| 113 | cashback | 368,000 | $0.25 | 0.15 | |
| 114 | central securities depositories | 368,000 | $0.03 | 0.01 | |
| 115 | commodities | 368,000 | $0.19 | 0.04 | |
| 116 | day trading | 368,000 | $2.60 | 0.17 | |
| 117 | default | 368,000 | $0.11 | 0.00 | |
| 118 | dividend | 368,000 | $0.62 | 0.05 | |
| 119 | dividends | 368,000 | $0.62 | 0.05 | |
| 120 | health savings account | 368,000 | $0.25 | 0.15 | |
| 121 | incoterms | 368,000 | $0.10 | 0.03 | |
| 122 | inheritance | 368,000 | $0.75 | 0.02 | |
| 123 | leverage | 368,000 | $0.85 | 0.02 | |
| 124 | liabilities | 368,000 | $8.34 | 0.02 | |
| 125 | moodys | 368,000 | $0.34 | 0.07 | |
| 126 | roth ira | 368,000 | $2.27 | 0.49 | |
| 127 | single supervisory mechanism | 368,000 | $0.18 | 0.02 | |
| 128 | stakeholder | 368,000 | $0.01 | 0.01 | |
| 129 | stakeholders | 368,000 | $0.01 | 0.01 | |
| 130 | acquisitions | 301,000 | $2.51 | 0.03 | |
| 131 | auto loan | 301,000 | $3.86 | 0.11 | |
| 132 | auto loans | 301,000 | $3.86 | 0.11 | |
| 133 | bankruptcy | 301,000 | $5.57 | 0.26 | |
| 134 | bull market | 301,000 | $0.01 | 0.35 | |
| 135 | call center | 301,000 | $0.27 | 0.13 | |
| 136 | call centers | 301,000 | $0.27 | 0.13 | |
| 137 | central bank | 301,000 | $0.08 | 0.04 | |
| 138 | collateral | 301,000 | $15.69 | 0.00 | |
| 139 | correlation | 301,000 | $1.01 | 0.00 | |
| 140 | credit report | 301,000 | $1.75 | 0.16 | |
| 141 | debt consolidation | 301,000 | $16.32 | 0.18 | |
| 142 | electronic funds transfer | 301,000 | $0.79 | 0.04 | |
| 143 | financial advisor | 301,000 | $5.75 | 0.36 | |
| 144 | financial advisory | 301,000 | $5.75 | 0.36 | |
| 145 | force majeure | 301,000 | $0.01 | 0.00 | |
| 146 | imf | 301,000 | $0.19 | 0.01 | |
| 147 | mutual funds | 301,000 | $0.24 | 0.25 | |
| 148 | ombudsman | 301,000 | $0.16 | 0.01 | |
| 149 | reconciliation | 301,000 | $1.86 | 0.00 | |
| 150 | rho | 301,000 | $0.34 | 0.25 | |
| 151 | allocation | 246,000 | $1.07 | 0.00 | |
| 152 | bic bank identifier code | 246,000 | $0.02 | 0.01 | |
| 153 | brexit | 246,000 | $0.02 | 0.01 | |
| 154 | community bank | 246,000 | $0.02 | 0.11 | |
| 155 | community banking | 246,000 | $0.02 | 0.11 | |
| 156 | consolidation | 246,000 | $10.42 | 0.06 | |
| 157 | endorsement | 246,000 | $0.22 | 0.00 | |
| 158 | hedging | 246,000 | $0.34 | 0.19 | |
| 159 | marketing strategy | 246,000 | $0.20 | 0.02 | |
| 160 | mining | 246,000 | $0.45 | 0.06 | |
| 161 | pricing | 246,000 | $0.25 | 0.01 | |
| 162 | recession | 246,000 | $0.27 | 0.01 | |
| 163 | swift code | 246,000 | $0.02 | 0.01 | |
| 164 | swift codes | 246,000 | $0.02 | 0.01 | |
| 165 | tax return | 246,000 | $1.07 | 0.33 | |
| 166 | world bank | 246,000 | $0.07 | 0.01 | |
| 167 | yield | 246,000 | $0.09 | 0.00 | |
| 168 | african development bank | 201,000 | $0.02 | 0.00 | |
| 169 | automated clearing house | 201,000 | $0.21 | 0.10 | |
| 170 | bank account | 201,000 | $3.22 | 0.31 | |
| 171 | bill pay | 201,000 | $1.77 | 0.02 | |
| 172 | bill payment | 201,000 | $1.77 | 0.02 | |
| 173 | capital gains tax | 201,000 | $0.04 | 0.05 | |
| 174 | compound interest | 201,000 | $0.11 | 0.03 | |
| 175 | data breach | 201,000 | $0.55 | 0.09 | |
| 176 | debit card | 201,000 | $2.48 | 0.16 | |
| 177 | debit cards | 201,000 | $2.48 | 0.16 | |
| 178 | disability insurance | 201,000 | $3.35 | 0.03 | |
| 179 | discounted cash flow | 201,000 | $0.39 | 0.01 | |
| 180 | ebanking | 201,000 | $0.02 | 0.08 | |
| 181 | european union | 201,000 | $0.52 | 0.02 | |
| 182 | federal reserve | 201,000 | $0.96 | 0.00 | |
| 183 | ifrs | 201,000 | $0.36 | 0.04 | |
| 184 | ifrs international financial reporting standards | 201,000 | $0.36 | 0.04 | |
| 185 | international financial reporting standards | 201,000 | $0.36 | 0.04 | |
| 186 | investment strategy | 201,000 | $1.35 | 0.01 | |
| 187 | net worth | 201,000 | $0.88 | 0.00 | |
| 188 | regulation | 201,000 | $0.51 | 0.01 | |
| 189 | remittance | 201,000 | $0.96 | 0.05 | |
| 190 | remittances | 201,000 | $0.96 | 0.05 | |
| 191 | safe haven | 201,000 | $0.40 | 0.00 | |
| 192 | single resolution mechanism | 201,000 | $0.39 | 0.06 | |
| 193 | smart order routing | 201,000 | $0.13 | 0.03 | |
| 194 | special economic zones | 201,000 | $0.22 | 0.00 | |
| 195 | special purpose entities | 201,000 | $0.64 | 0.02 | |
| 196 | amortization | 165,000 | $0.03 | 0.01 | |
| 197 | annuities | 165,000 | $1.49 | 0.33 | |
| 198 | annuity | 165,000 | $1.49 | 0.33 | |
| 199 | arbitrage | 165,000 | $0.11 | 0.01 | |
| 200 | brokerage account | 165,000 | $2.81 | 0.47 | |
| 201 | budgeting apps | 165,000 | $1.76 | 0.19 | |
| 202 | business loan | 165,000 | $0.78 | 0.50 | |
| 203 | business loans | 165,000 | $0.78 | 0.50 | |
| 204 | consumer financial protection bureau | 165,000 | $1.79 | 0.02 | |
| 205 | disputes | 165,000 | $0.49 | 0.01 | |
| 206 | executor | 165,000 | $0.08 | 0.01 | |
| 207 | fiduciary | 165,000 | $0.79 | 0.07 | |
| 208 | financial stability board | 165,000 | $0.54 | 0.02 | |
| 209 | goods and services tax | 165,000 | $0.18 | 0.01 | |
| 210 | investment banking | 165,000 | $1.07 | 0.09 | |
| 211 | management buyout | 165,000 | $0.66 | 0.04 | |
| 212 | management buyouts | 165,000 | $0.66 | 0.04 | |
| 213 | money order | 165,000 | $0.72 | 0.02 | |
| 214 | money orders | 165,000 | $0.72 | 0.02 | |
| 215 | noncontrolling interest | 165,000 | $0.63 | 0.02 | |
| 216 | nyse | 165,000 | $0.46 | 0.12 | |
| 217 | quantitative easing | 165,000 | $0.29 | 0.02 | |
| 218 | savings account | 165,000 | $1.03 | 0.37 | |
| 219 | savings accounts | 165,000 | $1.03 | 0.37 | |
| 220 | speculation | 165,000 | $0.36 | 0.00 | |
| 221 | spinoff | 165,000 | $0.04 | 0.00 | |
| 222 | spoofing | 165,000 | $0.13 | 0.02 | |
| 223 | transpacific partnership | 165,000 | $0.42 | 0.00 | |
| 224 | treasury bills | 165,000 | $0.37 | 0.07 | |
| 225 | unit investment trusts | 165,000 | $0.10 | 0.02 | |
| 226 | whistleblowing | 165,000 | $0.56 | 0.07 | |
| 227 | 529 plan | 135,000 | $0.64 | 0.36 | |
| 228 | account number | 135,000 | $0.40 | 0.00 | |
| 229 | actuarial science | 135,000 | $0.50 | 0.06 | |
| 230 | annual percentage yield | 135,000 | $2.06 | 0.05 | |
| 231 | bank of england | 135,000 | $0.57 | 0.02 | |
| 232 | bank statement | 135,000 | $0.01 | 0.02 | |
| 233 | bank statements | 135,000 | $0.01 | 0.02 | |
| 234 | cashiers check | 135,000 | $4.28 | 0.00 | |
| 235 | chaps | 135,000 | $0.17 | 0.51 | |
| 236 | credit bureau | 135,000 | $1.07 | 0.41 | |
| 237 | digital banking | 135,000 | $0.38 | 0.11 | |
| 238 | endowments | 135,000 | $1.12 | 0.00 | |
| 239 | global reporting initiative | 135,000 | $0.40 | 0.02 | |
| 240 | hedge fund | 135,000 | $1.42 | 0.08 | |
| 241 | hedge funds | 135,000 | $1.42 | 0.08 | |
| 242 | income statement | 135,000 | $1.14 | 0.02 | |
| 243 | index funds | 135,000 | $1.21 | 0.33 | |
| 244 | registrar | 135,000 | $0.41 | 0.04 | |
| 245 | sepa | 135,000 | $0.57 | 0.08 | |
| 246 | stablecoin | 135,000 | $0.70 | 0.17 | |
| 247 | stablecoins | 135,000 | $0.70 | 0.17 | |
| 248 | zakat | 135,000 | $0.99 | 0.24 | |
| 249 | angel investor | 110,000 | $0.71 | 0.23 | |
| 250 | bill of lading | 110,000 | $0.73 | 0.15 | |
| 251 | clearinghouse | 110,000 | $0.89 | 0.13 | |
| 252 | clearinghouses | 110,000 | $0.89 | 0.13 | |
| 253 | collateralized debt obligation | 110,000 | $0.17 | 0.06 | |
| 254 | collateralized debt obligations | 110,000 | $0.17 | 0.06 | |
| 255 | commodity prices | 110,000 | $0.84 | 0.03 | |
| 256 | cooperative banking | 110,000 | $0.14 | 0.03 | |
| 257 | digital wallet | 110,000 | $0.28 | 0.16 | |
| 258 | ekyc | 110,000 | $0.18 | 0.07 | |
| 259 | financial industry regulatory authority | 110,000 | $1.35 | 0.01 | |
| 260 | fixed deposit | 110,000 | $0.28 | 0.14 | |
| 261 | foreclosure | 110,000 | $0.26 | 0.13 | |
| 262 | indemnity | 110,000 | $1.29 | 0.02 | |
| 263 | insolvency | 110,000 | $4.22 | 0.06 | |
| 264 | lehman brothers | 110,000 | $0.00 | 0.00 | |
| 265 | london stock exchange | 110,000 | $1.56 | 0.02 | |
| 266 | mobile banking | 110,000 | $0.20 | 0.12 | |
| 267 | money transfer | 110,000 | $1.19 | 0.12 | |
| 268 | onetime password | 110,000 | $0.12 | 0.05 | |
| 269 | open apis | 110,000 | $0.40 | 0.07 | |
| 270 | promissory note | 110,000 | $1.15 | 0.14 | |
| 271 | repo rate | 110,000 | $9.61 | 0.00 | |
| 272 | routing number | 110,000 | $0.34 | 0.00 | |
| 273 | beps | 90,500 | $0.05 | 0.61 | |
| 274 | cash flow statement | 90,500 | $1.06 | 0.04 | |
| 275 | checking account | 90,500 | $10.00 | 0.23 | |
| 276 | checking accounts | 90,500 | $10.00 | 0.23 | |
| 277 | consumer price index | 90,500 | $0.38 | 0.00 | |
| 278 | currency conversion | 90,500 | $0.01 | 0.06 | |
| 279 | custodian | 90,500 | $1.27 | 0.00 | |
| 280 | emir | 90,500 | $6.36 | 0.01 | |
| 281 | ewallet | 90,500 | $0.17 | 0.17 | |
| 282 | factoring | 90,500 | $1.31 | 0.23 | |
| 283 | fdic | 90,500 | $0.73 | 0.07 | |
| 284 | fico score | 90,500 | $1.35 | 0.48 | |
| 285 | home equity loan | 90,500 | $11.74 | 0.49 | |
| 286 | insurance brokers | 90,500 | $5.67 | 0.42 | |
| 287 | money laundering | 90,500 | $0.08 | 0.01 | |
| 288 | money market account | 90,500 | $1.55 | 0.36 | |
| 289 | money market accounts | 90,500 | $1.55 | 0.36 | |
| 290 | profit and loss | 90,500 | $1.47 | 0.02 | |
| 291 | prospectus | 90,500 | $0.48 | 0.01 | |
| 292 | samsung pay | 90,500 | $0.18 | 0.09 | |
| 293 | special purpose acquisition company | 90,500 | $0.27 | 0.20 | |
| 294 | stock split | 90,500 | $0.02 | 0.02 | |
| 295 | stock splits | 90,500 | $0.02 | 0.02 | |
| 296 | takeover | 90,500 | $0.01 | 0.00 | |
| 297 | underwriting | 90,500 | $0.47 | 0.01 | |
| 298 | unemployment rate | 90,500 | $1.58 | 0.01 | |
| 299 | wealth management | 90,500 | $2.64 | 0.32 | |
| 300 | current account | 74,000 | $0.41 | 0.14 |