Find the phrases shoppers type into Amazon. Enter a seed keyword and get Amazon's related searches, each with Google search volume, CPC, competition, and trend, sorted by volume.
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How it works
The tool takes your seed and asks a licensed marketplace-data provider for Amazon's related searches on Amazon.com (United States): the terms Amazon links to your seed, and the terms it links to those (two levels deep, up to 100 rows). The rows are then looked up in Google Keyword Planner through the Keywords Everywhere API for the United States, so each Amazon keyword carries Google volume, CPC, competition, and the 12-month trend, and the table sorts by Google volume.
The numbers are Google's own, the same Google volume the Keywords Everywhere extension shows on Amazon search pages; the tool does not show a modelled "Amazon search volume", because Amazon publishes real counts only inside Brand Analytics. Results are cached for seven days, every lookup gets a shareable link, and the star on each row saves the keyword to your Keywords Everywhere favourites. Nothing connects to your seller account and nothing is scraped from our servers.
What the columns mean
- Keyword
- A related search from Amazon.com: a phrase shoppers type into the Amazon search box, linked by Amazon to your seed.
- Google volume
- Google's average monthly searches over the trailing 12 months in the United States, from Google Keyword Planner via the Keywords Everywhere API.
- CPC
- The average cost per click advertisers pay Google for the phrase, in US dollars.
- Competition
- Google Ads competition for the phrase from 0 (low) to 1 (high).
- Trend
- The change in Google volume from the first to the last of the trailing 12 months.
- Star
- Saves the keyword to your Keywords Everywhere favourites (sign in required).
Frequently asked questions
Does this tool show Amazon search volume?
No. Amazon publishes search counts only to brand owners inside Brand Analytics, so any "Amazon search volume" outside Seller Central is a third party's modelled estimate. This tool shows the keywords from Amazon and the numbers from Google: volume comes from Google's Keyword Planner via the Keywords Everywhere API, the same source most professional SEO tools use, and it is the same Google volume the Keywords Everywhere extension shows when you search on Amazon. A phrase many people search on Google is a phrase many people shop for, so it ranks Amazon keywords by demand well.
Where do the keywords come from?
From Amazon.com's related searches, through a licensed marketplace-data provider: the terms Amazon links to your seed, and the terms it links to those in turn, up to 100 per lookup. They are phrases shoppers type into the Amazon search box, so they carry product language (brands, sizes, "for women", "pack of 2") that a Google-sourced list misses.
How is this different from a Google keyword tool?
The keyword list. A Google keyword tool suggests what people type into Google, which mixes research questions with shopping terms. Here every phrase comes from Amazon's own search box, so the list reads the way people shop. The Google volume beside each row then tells you how much demand the phrase has and whether it is worth a place in your listing, your ads, or your own store. The Google Keyword Tool covers the Google side.
How do I use the keywords in a listing?
Enter a seed such as "yoga mat". The table comes back sorted by Google volume. Use the high-volume head terms in the title, the specific long-tail phrases in bullets and backend search terms, and the star to save any keyword to your Keywords Everywhere favourites. CPC and competition show which phrases advertisers pay for, a good sign of buying intent.
How do I check the volume of my own keyword list?
Paste the list into the Search Volume Checker, which returns Google volume, CPC, competition, and trend for a whole list in one go. This tool works from one seed at a time because its job is finding the phrases; the Search Volume Checker is the tool for measuring a list you already have.
Why does a keyword show no Google data?
Two reasons. Google Keyword Planner rounds low-volume long-tail terms into coarse buckets and reports nothing for some exact phrases. And the Google columns draw from a daily keyword-lookup allowance: when it is used up, the Amazon keywords still come back and the Google columns stay empty until tomorrow (or sign in on a paid plan, which looks up Google data with your own credits).
Which marketplaces are supported?
Amazon.com (United States). The marketplace-data provider has Amazon related searches for the US storefront only among the marketplaces our Amazon tools cover, and the Google columns are US figures to match. The ASIN Lookup and Product Research Tool work on eleven marketplaces, and the Price Checker compares six at once.
Is the Amazon keyword tool free, and can I export?
Yes, free with no signup. Each lookup spends one Amazon lookup from the shared daily allowance shown by the quota chip, and the Google columns spend from a daily keyword-lookup allowance; signing in on a paid Keywords Everywhere plan raises the Amazon cap and uses your own credits for the Google data. Every plan has a cap, higher tiers simply get a higher one. Export CSV downloads every row (keyword, Google volume, CPC, competition, trend), Copy table copies the same columns for a spreadsheet, and each lookup gets a shareable link that re-opens the results for seven days without spending another lookup.