Find the phrases shoppers type into Amazon and how often. Enter a seed keyword for Amazon's related searches with Amazon search volume, or paste your own keywords to check their Amazon volume, with Google volume, CPC, and trend beside each.
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How it works
Keyword ideas takes a seed and asks a licensed marketplace-data provider for Amazon's related searches on the chosen marketplace: the terms Amazon links to your seed, and the terms it links to those (two levels deep, up to 100 rows), each with an estimated monthly Amazon search volume. Check my keywords takes up to 100 of your own keywords and returns the Amazon volume for each. Either way the rows are then looked up in Google Keyword Planner through the Keywords Everywhere API for the matching country, so Google volume, CPC, competition, and the 12-month trend sit beside the Amazon figure, and the table sorts by Amazon volume.
Amazon volume is an estimate (Amazon publishes exact counts only inside Brand Analytics); Google's figures are Google's own. Results are cached for seven days, every lookup gets a shareable link, and the star on each row saves the keyword to your Keywords Everywhere favourites. Nothing connects to your seller account and nothing is scraped from our servers.
What the columns mean
- Amazon volume
- Estimated monthly searches for the phrase on the chosen Amazon marketplace, from the marketplace-data provider.
- Google volume
- Google's average monthly searches over the trailing 12 months in the matching country, from Google Keyword Planner via the Keywords Everywhere API.
- CPC
- The average cost per click advertisers pay Google for the phrase, in US dollars.
- Competition
- Google Ads competition for the phrase from 0 (low) to 1 (high).
- Trend
- The change in Google volume from the first to the last of the trailing 12 months.
- Star
- Saves the keyword to your Keywords Everywhere favourites (sign in required).
Frequently asked questions
What is the Amazon search volume, and where does it come from?
An estimate of how many times a month shoppers type that phrase into the Amazon search box on the chosen marketplace, from a licensed marketplace-data provider that models it from Amazon's search behaviour. Amazon publishes exact search counts only to brand owners inside Brand Analytics, so every tool outside Seller Central shows an estimate; this one is labelled as such. Google volume, CPC, and competition in the other columns are Google's own figures from Keyword Planner via the Keywords Everywhere API, the same source most professional SEO tools use.
How is this different from a Google keyword tool?
Amazon shoppers search with buying intent and product language: brands, models, sizes, "for women", "pack of 2". The related searches here come from Amazon's own search box and are ranked by Amazon volume, so the phrases match how people shop rather than how they research. Google volume sits beside each row because the two together tell you whether a term has demand outside Amazon as well (for ads, content, or your own store). The Google Keyword Tool covers the Google side.
How do I use keyword ideas mode?
Enter a seed such as "yoga mat" and pick the marketplace. The tool returns up to 100 related searches (the terms Amazon links to your seed and to those terms in turn), each with its Amazon volume and Google data, sorted by Amazon volume. Use the high-volume head terms in the title, the specific long-tail phrases in bullets and backend search terms, and the star to save any keyword to your Keywords Everywhere favourites.
How do I check the volume of my own keyword list?
Switch to Check my keywords, paste up to 100 keywords one per line (or comma-separated), and every one comes back with its Amazon volume and Google data. Keywords with no Amazon volume show a dash: the provider has no search data for that exact phrase, which is common for very specific wording or misspellings.
Why does a keyword show no Google data?
Two reasons. Google Keyword Planner rounds low-volume long-tail terms into coarse buckets and reports nothing for some exact phrases. And the Google columns draw from a daily keyword-lookup allowance: when it is used up, the Amazon volume still comes back and the Google columns stay empty until tomorrow (or sign in on a paid plan, which looks up Google data with your own credits).
Which marketplaces are supported?
Eleven: the United States, United Kingdom, Canada, Germany, France, Italy, Spain, the Netherlands, Australia, India, and Mexico. Amazon volume is per marketplace; Google data is looked up for the matching country.
Can I export the keywords?
Yes. Export CSV downloads every row (keyword, Amazon volume, Google volume, CPC, competition, trend), Copy table copies the same columns for a spreadsheet, and the stars save keywords to your Keywords Everywhere favourites for use in the extension. Each lookup also gets a shareable link that re-opens the same results for seven days without spending another lookup.
Is the Amazon keyword tool free?
Yes, free with no signup. Each lookup spends one Amazon lookup from the shared daily allowance shown by the quota chip, and the Google columns spend from a daily keyword-lookup allowance; signing in on a paid Keywords Everywhere plan raises the Amazon cap and uses your own credits for the Google data. Every plan has a cap, higher tiers simply get a higher one.