Top keywords by niche › Health, home and lifestyle
Top 1,119 Fashion Keywords
Monthly search volume, CPC, competition and a 12-month trend for 1,119 fashion keywords, updated October 2026.
Fashion keywords are brands, clothing types, trends, outfits and shopping terms, with strong seasonal swings around collections and holidays. Retailers set the CPCs; style and trend content brings the volume.
The list holds 1,119 keywords with a combined 513,982,030 searches a month. The most searched are zara (37,200,000), adidas (20,400,000), nike (20,400,000), mango (13,600,000), new balance (13,600,000), uniqlo (13,600,000), hm (13,600,000), puma (9,140,000), boots (7,480,000) and louis vuitton (7,480,000).
Advertisers pay most for brand perception ($3.52 a click), consumer spending ($2.71 a click), plaid ($2.65 a click), fashion merchandising ($2.55 a click) and pitch competitions ($2.52 a click). 8% of the keywords in the list cost $1 or more a click, which marks the commercial end of the niche.
Demand is steady through the year: across the list, the busiest and quietest months are within 1.3x of each other. The trend column shows each keyword's own twelve months.
Volumes are global monthly averages from Google; CPC is the top-of-page bid in US dollars; competition runs from 0 (few advertisers) to 1 (many). Last refreshed October 2026. For any other keyword, the free search volume checker gives the same numbers, and the Keywords Everywhere extension shows them inside Google as you search.
Showing 300 of 1,119
| No | Keyword | Search volume | CPC | Competition | Trend |
|---|---|---|---|---|---|
| 1 | zara | 37,200,000 | $0.05 | 0.57 | |
| 2 | adidas | 20,400,000 | $0.05 | 1.00 | |
| 3 | nike | 20,400,000 | $0.08 | 0.99 | |
| 4 | mango | 13,600,000 | $0.09 | 1.00 | |
| 5 | new balance | 13,600,000 | $0.05 | 1.00 | |
| 6 | uniqlo | 13,600,000 | $0.02 | 0.95 | |
| 7 | hm | 13,600,000 | $0.01 | 1.00 | |
| 8 | puma | 9,140,000 | $0.05 | 0.97 | |
| 9 | boots | 7,480,000 | $0.09 | 0.52 | |
| 10 | louis vuitton | 7,480,000 | $0.12 | 0.97 | |
| 11 | marketplaces | 7,480,000 | $0.18 | 0.06 | |
| 12 | asos | 6,120,000 | $0.20 | 1.00 | |
| 13 | coach | 6,120,000 | $0.16 | 1.00 | |
| 14 | milan | 6,120,000 | $0.19 | 0.04 | |
| 15 | ugg | 6,120,000 | $0.16 | 1.00 | |
| 16 | hermes | 5,000,000 | $0.11 | 0.38 | |
| 17 | stitching | 5,000,000 | $0.08 | 0.57 | |
| 18 | vans | 5,000,000 | $0.09 | 1.00 | |
| 19 | calvin klein | 4,090,000 | $0.08 | 0.99 | |
| 20 | converse | 4,090,000 | $0.04 | 1.00 | |
| 21 | dior | 4,090,000 | $0.14 | 1.00 | |
| 22 | levis | 4,090,000 | $0.06 | 1.00 | |
| 23 | ralph lauren | 4,090,000 | $0.11 | 1.00 | |
| 24 | tommy hilfiger | 4,090,000 | $0.13 | 1.00 | |
| 25 | urban outfitters | 4,090,000 | $0.05 | 0.98 | |
| 26 | gap | 4,090,000 | $0.09 | 1.00 | |
| 27 | chanel | 3,350,000 | $0.28 | 0.98 | |
| 28 | gucci | 3,350,000 | $0.09 | 0.99 | |
| 29 | lehenga | 3,350,000 | $0.02 | 0.99 | |
| 30 | lingerie | 3,350,000 | $0.24 | 0.41 | |
| 31 | shorts | 3,350,000 | $0.14 | 0.31 | |
| 32 | michael kors | 2,740,000 | $0.11 | 1.00 | |
| 33 | shoes | 2,740,000 | $0.16 | 0.98 | |
| 34 | stripes | 2,740,000 | $0.64 | 0.29 | |
| 35 | suit | 2,740,000 | $0.34 | 0.42 | |
| 36 | timberland | 2,740,000 | $0.06 | 1.00 | |
| 37 | tops | 2,740,000 | $0.02 | 0.65 | |
| 38 | watches | 2,740,000 | $0.07 | 0.86 | |
| 39 | aesthetic | 2,240,000 | $0.10 | 0.01 | |
| 40 | balenciaga | 2,240,000 | $0.14 | 0.86 | |
| 41 | burberry | 2,240,000 | $0.11 | 0.90 | |
| 42 | logos | 2,240,000 | $0.06 | 0.08 | |
| 43 | prada | 2,240,000 | $0.28 | 0.94 | |
| 44 | steve madden | 2,240,000 | $0.10 | 1.00 | |
| 45 | supreme | 2,240,000 | $0.09 | 0.32 | |
| 46 | tattoos | 2,240,000 | $0.25 | 0.16 | |
| 47 | valentino | 2,240,000 | $0.31 | 0.96 | |
| 48 | bikinis | 1,830,000 | $0.23 | 0.99 | |
| 49 | boxers | 1,830,000 | $0.11 | 0.34 | |
| 50 | caps | 1,830,000 | $0.20 | 0.62 | |
| 51 | colors | 1,830,000 | $0.28 | 0.09 | |
| 52 | dress | 1,830,000 | $0.16 | 1.00 | |
| 53 | dresses | 1,830,000 | $0.16 | 1.00 | |
| 54 | glasses | 1,830,000 | $1.62 | 0.75 | |
| 55 | piercings | 1,830,000 | $0.45 | 0.42 | |
| 56 | reebok | 1,830,000 | $0.07 | 1.00 | |
| 57 | rings | 1,830,000 | $0.30 | 0.87 | |
| 58 | sneakers | 1,830,000 | $0.12 | 1.00 | |
| 59 | stussy | 1,830,000 | $0.01 | 0.37 | |
| 60 | cap | 1,830,000 | $0.20 | 0.62 | |
| 61 | blazers | 1,500,000 | $0.12 | 0.81 | |
| 62 | diamonds | 1,500,000 | $0.20 | 0.29 | |
| 63 | giorgio armani | 1,500,000 | $0.25 | 0.95 | |
| 64 | hoodies | 1,500,000 | $0.18 | 1.00 | |
| 65 | jeans | 1,500,000 | $0.20 | 1.00 | |
| 66 | outfit | 1,500,000 | $0.13 | 0.22 | |
| 67 | runway | 1,500,000 | $0.07 | 0.47 | |
| 68 | tote bags | 1,500,000 | $0.12 | 1.00 | |
| 69 | versace | 1,500,000 | $0.19 | 0.96 | |
| 70 | vintage | 1,500,000 | $0.31 | 0.15 | |
| 71 | vivienne westwood | 1,500,000 | $0.16 | 0.87 | |
| 72 | bags | 1,220,000 | $0.03 | 0.99 | |
| 73 | gigi hadid | 1,220,000 | $0.02 | 0.00 | |
| 74 | hats | 1,220,000 | $0.27 | 0.72 | |
| 75 | jersey | 1,220,000 | $0.17 | 0.38 | |
| 76 | models | 1,220,000 | $0.42 | 0.01 | |
| 77 | prints | 1,220,000 | $0.57 | 0.40 | |
| 78 | wallets | 1,220,000 | $0.15 | 0.76 | |
| 79 | yves saint laurent | 1,220,000 | $0.23 | 0.99 | |
| 80 | hat | 1,220,000 | $0.27 | 0.72 | |
| 81 | backpacks | 1,000,000 | $0.16 | 1.00 | |
| 82 | cardigans | 1,000,000 | $0.19 | 0.99 | |
| 83 | crocheting | 1,000,000 | $0.12 | 0.20 | |
| 84 | fabrics | 1,000,000 | $0.14 | 0.51 | |
| 85 | hairstyles | 1,000,000 | $0.05 | 0.04 | |
| 86 | jewelry | 1,000,000 | $0.41 | 0.93 | |
| 87 | jimmy choo | 1,000,000 | $0.20 | 1.00 | |
| 88 | loafers | 1,000,000 | $0.19 | 1.00 | |
| 89 | makeup | 1,000,000 | $0.18 | 0.82 | |
| 90 | mermaid | 1,000,000 | $0.21 | 0.12 | |
| 91 | pearls | 1,000,000 | $0.69 | 0.23 | |
| 92 | saint laurent | 1,000,000 | $0.34 | 0.85 | |
| 93 | sunglasses | 1,000,000 | $0.33 | 1.00 | |
| 94 | umbrella | 1,000,000 | $0.01 | 0.92 | |
| 95 | vogue | 1,000,000 | $0.05 | 0.11 | |
| 96 | wedding dresses | 1,000,000 | $0.28 | 1.00 | |
| 97 | accessories | 823,000 | $0.17 | 0.20 | |
| 98 | beauty | 823,000 | $0.21 | 0.22 | |
| 99 | boutique | 823,000 | $0.21 | 0.33 | |
| 100 | bracelets | 823,000 | $0.20 | 1.00 | |
| 101 | buckles | 823,000 | $0.55 | 0.86 | |
| 102 | chinos | 823,000 | $0.45 | 0.63 | |
| 103 | clutch | 823,000 | $0.12 | 0.69 | |
| 104 | coco chanel | 823,000 | $0.17 | 0.77 | |
| 105 | cologne | 823,000 | $0.55 | 0.64 | |
| 106 | cosplay | 823,000 | $0.11 | 0.13 | |
| 107 | dropshipping | 823,000 | $0.28 | 0.36 | |
| 108 | dry cleaning | 823,000 | $0.49 | 0.10 | |
| 109 | earrings | 823,000 | $0.20 | 1.00 | |
| 110 | elle | 823,000 | $0.10 | 0.15 | |
| 111 | fendi | 823,000 | $0.17 | 0.95 | |
| 112 | fringe | 823,000 | $0.09 | 0.03 | |
| 113 | heels | 823,000 | $0.03 | 0.98 | |
| 114 | jacket | 823,000 | $0.11 | 1.00 | |
| 115 | jackets | 823,000 | $0.11 | 1.00 | |
| 116 | kimonos | 823,000 | $0.09 | 0.83 | |
| 117 | marc jacobs | 823,000 | $0.23 | 0.98 | |
| 118 | offwhite | 823,000 | $0.07 | 0.83 | |
| 119 | pastels | 823,000 | $0.10 | 0.14 | |
| 120 | pedicure | 823,000 | $0.31 | 0.15 | |
| 121 | prom dresses | 823,000 | $0.23 | 1.00 | |
| 122 | sandals | 823,000 | $0.33 | 1.00 | |
| 123 | shirts | 823,000 | $0.06 | 0.99 | |
| 124 | silhouette | 823,000 | $0.06 | 0.24 | |
| 125 | sweaters | 823,000 | $0.16 | 0.89 | |
| 126 | tank tops | 823,000 | $0.18 | 0.98 | |
| 127 | wardrobe | 823,000 | $0.26 | 1.00 | |
| 128 | dolce gabbana | 823,000 | $0.09 | 0.98 | |
| 129 | bandana | 673,000 | $0.13 | 1.00 | |
| 130 | blouse | 673,000 | $0.07 | 0.87 | |
| 131 | blouses | 673,000 | $0.07 | 0.87 | |
| 132 | business casual | 673,000 | $0.29 | 0.63 | |
| 133 | corset | 673,000 | $0.12 | 0.97 | |
| 134 | crop tops | 673,000 | $0.08 | 0.75 | |
| 135 | fedora | 673,000 | $0.25 | 0.18 | |
| 136 | flats | 673,000 | $0.12 | 0.51 | |
| 137 | gothic | 673,000 | $0.33 | 0.05 | |
| 138 | influencers | 673,000 | $0.25 | 0.02 | |
| 139 | kate moss | 673,000 | $0.00 | 0.00 | |
| 140 | leather jackets | 673,000 | $0.14 | 1.00 | |
| 141 | mannequins | 673,000 | $0.17 | 0.37 | |
| 142 | necklaces | 673,000 | $0.31 | 1.00 | |
| 143 | pants | 673,000 | $0.13 | 0.75 | |
| 144 | pattern | 673,000 | $0.19 | 0.07 | |
| 145 | retro | 673,000 | $0.10 | 0.07 | |
| 146 | secondhand | 673,000 | $0.12 | 0.14 | |
| 147 | silk | 673,000 | $0.04 | 0.14 | |
| 148 | skirts | 673,000 | $0.15 | 0.97 | |
| 149 | style | 673,000 | $0.06 | 0.06 | |
| 150 | tailoring | 673,000 | $0.30 | 0.09 | |
| 151 | trench coats | 673,000 | $0.14 | 1.00 | |
| 152 | tuxedos | 673,000 | $0.61 | 0.89 | |
| 153 | velvet | 673,000 | $0.09 | 0.06 | |
| 154 | fit | 673,000 | $0.16 | 0.07 | |
| 155 | blogs | 550,000 | $0.30 | 0.06 | |
| 156 | bohemian | 550,000 | $0.07 | 0.06 | |
| 157 | briefs | 550,000 | $0.10 | 0.14 | |
| 158 | buttons | 550,000 | $0.22 | 0.29 | |
| 159 | christian dior | 550,000 | $0.22 | 0.88 | |
| 160 | clogs | 550,000 | $0.25 | 1.00 | |
| 161 | coats | 550,000 | $0.18 | 0.81 | |
| 162 | cocktail dresses | 550,000 | $0.24 | 1.00 | |
| 163 | cotton | 550,000 | $0.13 | 0.28 | |
| 164 | dress codes | 550,000 | $0.01 | 0.04 | |
| 165 | embroidery | 550,000 | $0.56 | 0.32 | |
| 166 | flip flops | 550,000 | $0.27 | 1.00 | |
| 167 | forever 21 | 550,000 | $0.02 | 0.77 | |
| 168 | gloves | 550,000 | $0.92 | 0.74 | |
| 169 | hems | 550,000 | $0.28 | 0.58 | |
| 170 | hijab | 550,000 | $0.08 | 0.56 | |
| 171 | joggers | 550,000 | $0.10 | 0.85 | |
| 172 | leggings | 550,000 | $0.46 | 1.00 | |
| 173 | luggage | 550,000 | $0.34 | 1.00 | |
| 174 | manicure | 550,000 | $0.27 | 0.22 | |
| 175 | met gala | 550,000 | $0.03 | 0.01 | |
| 176 | mules | 550,000 | $0.11 | 0.85 | |
| 177 | nail art | 550,000 | $0.06 | 0.69 | |
| 178 | naomi campbell | 550,000 | $0.03 | 0.02 | |
| 179 | polo shirts | 550,000 | $0.38 | 1.00 | |
| 180 | ponchos | 550,000 | $0.16 | 1.00 | |
| 181 | returns | 550,000 | $0.30 | 0.01 | |
| 182 | robes | 550,000 | $0.19 | 1.00 | |
| 183 | slippers | 550,000 | $0.22 | 1.00 | |
| 184 | socks | 550,000 | $0.31 | 1.00 | |
| 185 | studs | 550,000 | $0.16 | 0.29 | |
| 186 | sweatpants | 550,000 | $0.24 | 1.00 | |
| 187 | sweatshirts | 550,000 | $0.19 | 1.00 | |
| 188 | ties | 550,000 | $0.32 | 0.57 | |
| 189 | beard styling | 550,000 | $0.03 | 0.01 | |
| 190 | tie | 550,000 | $0.32 | 0.57 | |
| 191 | beanie | 450,000 | $0.19 | 1.00 | |
| 192 | belts | 450,000 | $0.17 | 1.00 | |
| 193 | bodycon dress | 450,000 | $0.01 | 0.97 | |
| 194 | bomber jacket | 450,000 | $0.15 | 1.00 | |
| 195 | bomber jackets | 450,000 | $0.15 | 1.00 | |
| 196 | bootcut jeans | 450,000 | $0.07 | 1.00 | |
| 197 | capes | 450,000 | $0.16 | 0.37 | |
| 198 | cargo pants | 450,000 | $0.15 | 1.00 | |
| 199 | casual | 450,000 | $0.08 | 0.05 | |
| 200 | cosmetics | 450,000 | $0.05 | 0.45 | |
| 201 | costume | 450,000 | $0.09 | 0.69 | |
| 202 | denim | 450,000 | $0.10 | 0.49 | |
| 203 | donatella versace | 450,000 | $0.00 | 0.00 | |
| 204 | elegant | 450,000 | $0.23 | 0.08 | |
| 205 | fragrance | 450,000 | $0.39 | 0.71 | |
| 206 | grooming | 450,000 | $0.01 | 0.06 | |
| 207 | jumpsuits | 450,000 | $0.18 | 1.00 | |
| 208 | manolo blahnik | 450,000 | $0.11 | 0.90 | |
| 209 | maxi dress | 450,000 | $0.19 | 1.00 | |
| 210 | plaid | 450,000 | $2.65 | 0.61 | |
| 211 | platforms | 450,000 | $0.32 | 0.11 | |
| 212 | polka dots | 450,000 | $0.00 | 0.46 | |
| 213 | polyester | 450,000 | $0.05 | 0.08 | |
| 214 | pumps | 450,000 | $0.16 | 0.62 | |
| 215 | purses | 450,000 | $0.26 | 1.00 | |
| 216 | retail | 450,000 | $0.08 | 0.01 | |
| 217 | scarf | 450,000 | $0.12 | 0.85 | |
| 218 | scarves | 450,000 | $0.12 | 0.85 | |
| 219 | sewing | 450,000 | $0.26 | 0.06 | |
| 220 | smart casual | 450,000 | $0.06 | 0.47 | |
| 221 | sombrero | 450,000 | $0.04 | 0.67 | |
| 222 | steampunk | 450,000 | $0.12 | 0.16 | |
| 223 | stockings | 450,000 | $0.20 | 0.11 | |
| 224 | trousers | 450,000 | $0.09 | 0.73 | |
| 225 | velcro | 450,000 | $0.11 | 0.89 | |
| 226 | vent | 450,000 | $0.18 | 0.12 | |
| 227 | vest | 450,000 | $0.24 | 0.80 | |
| 228 | androgynous | 368,000 | $0.02 | 0.00 | |
| 229 | art deco | 368,000 | $0.31 | 0.10 | |
| 230 | art nouveau | 368,000 | $0.21 | 0.03 | |
| 231 | avantgarde | 368,000 | $0.17 | 0.03 | |
| 232 | backstage | 368,000 | $0.89 | 0.07 | |
| 233 | bralette | 368,000 | $0.22 | 1.00 | |
| 234 | bridesmaid dresses | 368,000 | $0.68 | 1.00 | |
| 235 | chic | 368,000 | $0.26 | 0.04 | |
| 236 | department stores | 368,000 | $0.19 | 0.23 | |
| 237 | designer | 368,000 | $0.24 | 0.09 | |
| 238 | documentaries | 368,000 | $0.03 | 0.02 | |
| 239 | feathers | 368,000 | $0.32 | 0.20 | |
| 240 | glamour | 368,000 | $0.05 | 0.29 | |
| 241 | handbags | 368,000 | $0.05 | 1.00 | |
| 242 | knitting | 368,000 | $0.17 | 0.36 | |
| 243 | labels | 368,000 | $2.11 | 0.47 | |
| 244 | lace | 368,000 | $0.08 | 0.48 | |
| 245 | linen | 368,000 | $0.10 | 0.53 | |
| 246 | macrame | 368,000 | $0.08 | 0.89 | |
| 247 | mesh | 368,000 | $0.06 | 0.40 | |
| 248 | nylon | 368,000 | $0.05 | 0.10 | |
| 249 | oversized | 368,000 | $0.16 | 0.82 | |
| 250 | pajamas | 368,000 | $0.31 | 0.94 | |
| 251 | panties | 368,000 | $0.15 | 0.06 | |
| 252 | petite | 368,000 | $0.31 | 0.13 | |
| 253 | ratings | 368,000 | $0.17 | 0.00 | |
| 254 | stella mccartney | 368,000 | $0.14 | 0.85 | |
| 255 | streetwear | 368,000 | $0.17 | 0.69 | |
| 256 | suede | 368,000 | $0.09 | 0.10 | |
| 257 | tracksuit | 368,000 | $0.27 | 1.00 | |
| 258 | tracksuits | 368,000 | $0.27 | 1.00 | |
| 259 | uniforms | 368,000 | $0.48 | 0.54 | |
| 260 | wedges | 368,000 | $0.16 | 0.65 | |
| 261 | apparel | 301,000 | $0.15 | 0.12 | |
| 262 | ballet flats | 301,000 | $0.22 | 1.00 | |
| 263 | beads | 301,000 | $0.18 | 0.81 | |
| 264 | beret | 301,000 | $0.21 | 0.69 | |
| 265 | bucket hat | 301,000 | $0.18 | 1.00 | |
| 266 | camisole | 301,000 | $0.04 | 0.49 | |
| 267 | camisoles | 301,000 | $0.04 | 0.49 | |
| 268 | cashmere | 301,000 | $0.30 | 0.74 | |
| 269 | collars | 301,000 | $0.15 | 0.35 | |
| 270 | corduroy | 301,000 | $0.28 | 0.31 | |
| 271 | critics | 301,000 | $1.95 | 0.00 | |
| 272 | denim jackets | 301,000 | $0.15 | 1.00 | |
| 273 | fleece | 301,000 | $0.22 | 1.00 | |
| 274 | gowns | 301,000 | $0.24 | 0.79 | |
| 275 | graphic tees | 301,000 | $0.36 | 1.00 | |
| 276 | grunge | 301,000 | $0.17 | 0.00 | |
| 277 | hair clip | 301,000 | $0.17 | 1.00 | |
| 278 | hair clips | 301,000 | $0.17 | 1.00 | |
| 279 | handkerchiefs | 301,000 | $0.03 | 0.65 | |
| 280 | headband | 301,000 | $0.16 | 1.00 | |
| 281 | headbands | 301,000 | $0.16 | 1.00 | |
| 282 | henley shirt | 301,000 | $0.16 | 1.00 | |
| 283 | high heels | 301,000 | $0.11 | 1.00 | |
| 284 | illustrations | 301,000 | $0.31 | 0.03 | |
| 285 | leather | 301,000 | $0.23 | 0.31 | |
| 286 | long sleeves | 301,000 | $0.21 | 1.00 | |
| 287 | negotiations | 301,000 | $0.17 | 0.01 | |
| 288 | neutrals | 301,000 | $0.35 | 0.15 | |
| 289 | online shopping | 301,000 | $0.02 | 0.86 | |
| 290 | parka | 301,000 | $0.08 | 0.97 | |
| 291 | parkas | 301,000 | $0.08 | 0.97 | |
| 292 | pendants | 301,000 | $0.09 | 0.83 | |
| 293 | punk | 301,000 | $0.24 | 0.00 | |
| 294 | ruffles | 301,000 | $0.10 | 0.46 | |
| 295 | sari | 301,000 | $0.01 | 0.63 | |
| 296 | scrunchie | 301,000 | $0.04 | 0.97 | |
| 297 | shawl | 301,000 | $0.12 | 0.75 | |
| 298 | shawls | 301,000 | $0.12 | 0.75 | |
| 299 | size charts | 301,000 | $0.23 | 0.03 | |
| 300 | sleeves | 301,000 | $0.06 | 0.31 |