Fill in the listing, pick a colour and layout, and copy an HTML description that follows eBay's active-content rules: inline styles only, no scripts, https images, one column that reads on a phone.
HTML code
How it works
Type the listing into the form and the preview on the right rebuilds as you go: a title and tagline, up to four photos, the description paragraphs, a ticked features list, and shipping, returns, and payment panels, in the accent colour and layout you choose. Copy HTML puts the finished code on the clipboard; paste it into the HTML tab of eBay's description editor.
The code stays inside eBay's rules by construction: every style is inline (eBay strips external stylesheets and <style> blocks in some views), there is no script, form, iframe, or embedded media (active content is banned), image addresses must start with https:// (plain http images are blocked and anything else is dropped), and the layout is a single column with images at max-width: 100%, so it passes eBay's mobile-friendly check. Text you enter is escaped, so a stray < cannot break the listing.
Everything runs in your browser. Nothing is uploaded, and your last entries are remembered locally so the next listing starts from the same layout.
What you will see
- Preview
- The description as a buyer will see it, with a Phone width switch to check the mobile layout.
- HTML code
- The generated description markup, inline CSS only; Copy HTML copies it, or expand the box to read it.
- Layout
- Classic stacks the photos above the text; Side by side puts the first photo beside the text on wide screens and stacks on phones; Minimal drops the panels for a plain description.
- Accent colour
- Used for the headings, the feature ticks, and the panel borders; pick a colour from your branding.
Frequently asked questions
What is allowed in an eBay listing description?
Plain HTML with inline styles. eBay's active-content policy bans JavaScript, forms, Flash, plug-ins, iframes and most embedded media, and it blocks external stylesheets and images served over plain http. Descriptions must also be mobile-friendly: eBay shows a short text summary on the app unless the description fits a phone. Every template this page generates uses inline CSS only, https image links, no scripts, and a single-column flow that reads on a phone.
How do I add the template to my listing?
In the listing form, open the description editor, switch to the HTML tab, paste the copied code, and switch back to the standard view to check it. On the app the description editor is text-only, so paste from a computer. Keep the item specifics, condition, and price in eBay's own fields; the template is only the description block.
Where do I host the photos?
Anywhere that serves them over https and allows hot-linking: your own site, a store's media library, or an image host that gives direct .jpg links. eBay's own picture uploader is for the listing gallery, not the description, and its image addresses change. Use the eBay Image Resizer to size the photos first; 800 to 1,200 px wide is plenty inside a description.
Can I use links, videos, or a contact form in the description?
Links only to eBay pages (your Store, other listings), never to outside sites, email addresses, or phone numbers: eBay removes listings that lead buyers off-site. Videos go in the listing's own video slot, not the description. Forms and scripts are banned outright. The generator produces none of these, so the template stays inside the rules.
Does the template work on the eBay app?
Yes. It is a single column with readable text sizes, images that scale to the screen (max-width 100%), and no fixed widths or tables, which is what eBay's mobile-friendly check looks for. Keep the description itself short and put the details in bullets; buyers on phones see the first lines and tap to read more.
Is a template better than plain text?
A consistent description with a clear features list and shipping and returns panels answers the questions that stop buyers from bidding, and a repeatable template saves time listing at volume. It does not change search rank; eBay ranks on the title, item specifics, price, and buyer response, which is why the eBay Keyword Tool matters more for visibility than the description design.
Is the template generator free, and is my text stored?
Yes, free with no signup and no limits. The template is built entirely in your browser; nothing is uploaded. Your last entries are remembered locally so you can list the next item from the same layout.