Enter conversions and visitors to get your conversion rate.
How it works
Conversion rate is the share of visitors who completed the action you care about: a sale, sign-up, lead, or download. Enter the number of conversions and the total visitors (or sessions, or clicks), and the calculator divides one by the other.
Formula: Conversion rate = (Conversions / Visitors) x 100.
Advanced options let you add an average order value for revenue and revenue per visitor, and a target to see how many visitors you need to reach it.
Everything runs in your browser. Your numbers are never sent to a server, and there is no signup or limit. Your last entries are remembered locally so the calculator is ready next time.
Frequently asked questions
What is a conversion rate?
It is the percentage of visitors who take a desired action. If 40 of 1,000 visitors buy, your conversion rate is 4%. The action can be anything you define: purchases, sign-ups, form fills, or downloads.
How do I calculate conversion rate?
Divide conversions by total visitors and multiply by 100. For example, 40 conversions from 1,000 visitors is 40 / 1,000 x 100 = 4%.
What is a good conversion rate?
It varies by industry, traffic source, and the action being measured, so there is no universal benchmark. Track your own rate over time and aim to beat your baseline; testing changes against each other is more useful than chasing a generic number.
Should I use visitors, sessions, or clicks?
Use whichever denominator matches your goal, and stay consistent. Unique visitors give a per-person rate; sessions count repeat visits; clicks suit ad campaigns. Mixing them between periods makes the trend misleading.
Is this conversion rate calculator free?
Yes, free with no signup. It runs entirely in your browser, so your numbers stay on your device.