Enter your niche or the topic of a post and get the search phrases people type into Instagram to find it, each tagged with Google search volume, for your captions, alt text, name field, and bio.
Heads up
Recent generations
How it works
Instagram search now matches the words in your captions, alt text, name field, and bio, not only hashtags. So the phrases people search for are what make a post findable. Describe your topic, and add the audience or angle if you like. The generator returns plain search phrases: head terms, specific long-tail phrases, and the question-style queries people type. Each keyword is then tagged with Google's monthly search volume for the United States, from Google Keyword Planner via the Keywords Everywhere API. It is the same demand signal most SEO tools use. Instagram does not publish its own search counts, so Google volume is the best public proxy for how often a phrase is searched. The keywords sort with the highest volume first.
Use the results in the places Instagram indexes. Put your main keyword in the name field and bio. Work two or three into the caption naturally. Add them to the alt text of each image, and say them in a Reel's on-screen text. The note on each keyword suggests where it fits. Turn the same phrases into a hashtag ladder with the Instagram Hashtag Generator.
Free, no signup. Each generation draws a small amount from your shared daily AI allowance, shown by the quota chip. Paid plans get a larger daily allowance for heavier sessions.
What you will see
- Keyword chips
- One search phrase per chip with its monthly Google search volume. Click to copy. "No data" means Google reports no volume for that exact phrase, which is common for very specific long-tail phrases that still work in captions.
- Search volume
- Google's average monthly searches in the United States over the trailing 12 months, from Google Keyword Planner via the Keywords Everywhere API. Google rounds low-volume terms into coarse buckets.
- Note
- Where the keyword fits best: name field, bio, caption, alt text, or Reel on-screen text.
- Generate more
- Adds another batch of phrases, different from those already shown, tagged the same way.
- Copy all
- Copies every keyword, one per line, ready for a spreadsheet or your notes.
Frequently asked questions
What are Instagram SEO keywords?
The words and phrases people type into Instagram search to find posts, Reels, and accounts. Instagram reads captions, alt text, the name field, and bios when matching a search. Including the phrases your audience uses makes your content show up beyond your followers. This generator writes those phrases for your topic and tags each one with how often it is searched on Google.
Why show Google search volume for Instagram keywords?
Instagram does not publish how often a phrase is searched, and no tool can read its search data. Google's monthly search volume for the same phrase is the best public measure of demand for a topic. Topics people search on Google are the topics they search on Instagram too. The figures come directly from Google Keyword Planner via the Keywords Everywhere API, the same source professional SEO tools use. They are United States volumes averaged over the trailing 12 months.
Where should I put keywords on Instagram?
In the name field, which is your searchable display name. In the bio. In the first line of captions. In the alt text of every image. And in the on-screen text of Reels. Write them naturally as part of a sentence. Stuffing a caption with phrases reads badly and does not help. The note on each keyword suggests the best spot.
Keywords or hashtags: which matters more on Instagram now?
Keywords. Instagram's search has shifted toward matching the text of a post and profile, with hashtags as an extra sorting signal rather than the main one. Use both: keywords in the caption, alt text, name, and bio, and a small set of relevant hashtags on top. The Instagram Hashtag Generator builds the hashtag set.
Why does a keyword say "no data"?
Google reports no measurable volume for that exact phrase, which happens with very specific long-tail wording. It can still be a good caption phrase. It is simply not a term people search often in that exact form. Prefer the higher-volume phrases for your name field and bio, and use the long-tail ones in captions and alt text.
Can I get keywords for a country other than the United States?
The volumes shown are United States figures. For another country's numbers, copy the keywords with Copy all and paste them into the Search Volume Checker, which supports every country Google Keyword Planner covers.
Does this tool connect to my Instagram account?
No. Nothing connects to Instagram. The generator works from the topic you type, and the volume lookup goes to Google's data through the Keywords Everywhere API. You copy the keywords into Instagram yourself.
Is the Instagram keyword generator free?
Yes, free with no signup. Each generation uses part of a shared daily AI allowance and a daily keyword-lookup allowance, both shown by the quota chip. Signing in on a paid Keywords Everywhere plan raises the daily allowances and looks volumes up with your own credits.