Enter a period's views and the revenue YouTube Analytics shows for them, and get your RPM, the advertiser CPM behind it, and what a target view count would earn at your current RPM.
How it works
RPM (revenue per mille) is the creator-side number. It is your revenue divided by every thousand views, monetized or not, after YouTube's share is already taken out. It answers "what do I earn per 1,000 views" and is the one to track. CPM is the advertiser-side number: what advertisers pay per 1,000 monetized playbacks, before the split. Analytics shows both. This calculator connects them.
Formulas. RPM = Revenue / Views x 1,000. Gross ad spend = Revenue / your revenue share. Advertiser CPM = Gross ad spend / Monetized playbacks x 1,000. Projected revenue = Projected views x RPM / 1,000. The default revenue share is 55%, the long-form ad split. The Shorts revenue pool works out near 45%. Channel memberships and Premium revenue are not split.
RPM varies a great deal by niche and audience country, because advertisers bid on who is watching. Finance and business channels report RPMs several times higher than gaming or entertainment. A mostly US audience earns a multiple of the same views from lower-CPM markets. Creators publish ranges in their own income-report videos. Music, memes, and mostly non-US audiences run under $1. Gaming, entertainment, and lifestyle run $2 to $6. Finance, software, and business with US audiences run $10 to $30 and more. Shorts RPMs sit far lower, usually under $0.20. Treat those as ballpark figures. Your own Analytics RPM is the real number. Use the projection field to turn it into forecasts.
Advanced options add monetized playbacks (for the advertiser CPM and monetized share) and a projected view count (for revenue at your RPM).
Everything runs in your browser. Your numbers are never sent to a server, and there is no signup or limit. Your last entries are remembered locally so the calculator is ready next time.
What you will see
- RPM (your revenue per 1,000 views)
- Revenue divided by total views, times 1,000. Creator-side, after YouTube's share.
- Advertiser CPM
- What advertisers paid per 1,000 monetized playbacks, worked back from your revenue and share. Needs the monetized playbacks field.
- Gross ad spend behind your revenue
- Your revenue divided by your revenue share: the total advertisers spent on your inventory.
- Your revenue share
- 55% on long-form ad revenue. Set it near 45% when modelling Shorts, or lower for music-claimed content.
- Monetized playbacks as a share of views
- How many views showed an ad. The gap between CPM and RPM lives here.
- Projected revenue at your RPM
- What a target view count would earn at the RPM just calculated.
Frequently asked questions
What is the difference between RPM and CPM on YouTube?
CPM is what advertisers pay per 1,000 monetized playbacks, before YouTube's cut. RPM is what you receive per 1,000 total views, after the cut. It includes views that showed no ad at all, plus Premium and other revenue. That is why RPM is always far below CPM. A $20 CPM routinely becomes a $3 to $5 RPM once the 45% platform share and the unmonetized views are counted. Track RPM. Quote CPM only when talking to advertisers.
How much does YouTube pay per 1,000 views?
Whatever your RPM is, and it varies more by niche and audience country than by anything else. Creators' own published income reports show the spread. Music, meme content, and mostly non-US audiences run under $1. Gaming, entertainment, and lifestyle run $2 to $6. Finance, software, and business content with US audiences run $10 to $30 and beyond. There is no single official rate. Enter your real numbers above and the calculator gives you yours.
What revenue share does YouTube take?
On long-form videos, creators receive 55% of the ad revenue and YouTube keeps 45%. Shorts run through a pooled model. Ad revenue is pooled, music costs come off, and creators receive 45% of their allocation, which lands near a 45% effective share. The share field defaults to 55%. Change it when modelling Shorts or content with music claims.
Why is my RPM so much lower than my CPM?
Three subtractions sit between them. YouTube's 45% share. Views that showed no ad, since not every view is a monetized playback, and the advanced field shows your monetized share. And rounding from other revenue sources. If Analytics shows a $12 CPM and 40% of views monetized, the arithmetic lands your RPM near $12 x 0.4 x 0.55, about $2.60. The calculator will confirm that from your real numbers.
What is a monetized playback?
A view where at least one ad was shown, or the viewer clicked a served ad. Views from surfaces that cannot carry ads, ad-blocked sessions, and videos with limited ads do not count. On established monetized channels the monetized share commonly runs 40% to 85% of views. Yours is in YouTube Analytics under the revenue reports. Entering it here unlocks the CPM outputs.
How do I increase my RPM?
The levers, in rough order of impact: make content advertisers bid more for, meaning topics with buying intent. Grow the share of your audience in high-CPM countries. Make videos over 8 minutes so mid-roll ads become available. Keep the content advertiser-friendly so ads serve at all. And add non-ad revenue, such as memberships and Premium watch time, which rides into RPM. Seasonality matters too. Q4 RPMs run well above January's.
Does this calculator connect to my YouTube account?
No. You type the numbers from YouTube Analytics and the maths runs in your browser. Nothing is uploaded and no login is asked for. Revenue figures are private, so a calculator that promises them without your input is guessing. This one is exact because the inputs are yours.
Is the YouTube RPM calculator free?
Yes, free with no signup, running entirely in your browser. Your last entries are remembered in your browser so the calculator is ready next time. For the fuller earnings picture across a channel, the YouTube Money Calculator estimates from views and niche. This page is the precise version for your own Analytics numbers.