Debug: upstream API calls (click to expand)
- Estimated monthly organic visits
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- Assumed revenue per 1,000 visits
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- Estimated monthly revenue
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- Estimated annual revenue
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- Valuation multiple
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Rough estimate in USD, based on estimated organic search traffic only, not a formal appraisal. It excludes direct, social, email, referral, and paid traffic, and can't see actual revenue, profit, or the backlink profile. A real sale price can differ widely.
| Domain | Est. Monthly Visits |
Estimated Worth |
|---|
How it works
The Website Worth Calculator estimates what a website might be worth by putting a price on its estimated organic search traffic. It is a quick, transparent ballpark, not a formal appraisal.
The valuation model. There are four steps, and the single-site result shows every one of them:
- Estimated monthly organic visits: how many visits the domain or URL gets from ranking in Google for the country you pick. This is the same number our Website Traffic Checker returns.
- Estimated monthly revenue: visits times an assumed $8 per 1,000 visits (RPM). RPM varies a lot by niche and by how a site makes money, so this is a generic placeholder, not the site's real RPM.
- Estimated annual revenue: monthly revenue times 12.
- Estimated worth: monthly revenue times a multiple of 24 to 36, shown as a low-to-high range. Content sites often sell in roughly this band. The real multiple depends on the buyer and the site.
Single and bulk. Single mode values one domain or URL right away and shows the full breakdown card. Bulk mode queues up to 100 sites and runs them in the background. It returns a comparison table sorted by estimated worth, so you can rank a list of competitors or acquisition targets.
Where the traffic comes from. Volume comes from Google's Keyword Planner via the Keywords Everywhere API, the same source most professional SEO tools use. For each keyword the site ranks for, we apply a click-through rate based on its position to that keyword's Google search volume. Then we add up every ranking. The traffic input is Google's data. The worth figure on top of it is our model.
Which version of the domain we check. Before looking up a domain's traffic, we check whether the link graph points at example.com or www.example.com, and value the winner. The two are not interchangeable upstream, so this step improves the input.
What this estimate cannot see. Treat it as a starting point.
- Organic search only. Direct, social, email, referral and paid traffic are not counted. A site with big non-search channels is under-valued here.
- No real financials. We cannot see actual revenue, profit margin or how the site makes money. Real earnings drive the real price far more than a traffic estimate does.
- Generic assumptions. The $8 RPM and the 24 to 36 multiple are rules of thumb, not the site's own numbers.
- No qualitative factors. Niche, brand, backlinks, domain age, content quality and growth trend all move the price and are not in the model.
- Google only. Traffic from Bing, DuckDuckGo, Yandex and Baidu does not count.
Plan caps. On the Free plan you can submit up to 100 sites at a time. Each site valued uses one unit of a daily lookup budget. That budget is shared with our other website-analytics tools: Website Traffic Checker, SEO Analyzer, SEO Optimizer, Subdomain Finder and Competitors Finder.
What you'll see
- Estimated value range
- The headline low-to-high worth estimate, in US dollars. It is estimated monthly revenue times 24 (low) and times 36 (high). A range, not a quote.
- Estimated monthly organic visits
- Estimated visits from organic Google search for the country you picked. We apply a position-based click-through rate to every keyword the site ranks for. This is the input to the whole valuation.
- Assumed revenue per 1,000 visits (RPM)
- A generic $8 placeholder used to turn visits into revenue. Real RPM swings widely by niche and business model, so adjust it in your head for the specific site.
- Estimated monthly / annual revenue
- Visits times RPM, divided by 1,000, for the month. Times 12 for the year. An estimate of ad-style revenue from organic traffic, not the site's actual income.
- Valuation multiple
- The 24 to 36 months of revenue applied to monthly revenue to produce the worth range.
- Domain (bulk table)
- The domain or URL you submitted. Click it to open the site in another tool (Website Ranking Checker, Backlink Checker, Website Traffic Checker, Top Pages Finder) for the data behind the estimate.
- Estimated Worth (bulk table)
- The midpoint of each site's worth range, so the table can rank them. The full low-to-high range for every site is in the CSV and Excel export.
Frequently asked questions
How is website worth calculated?
From the site's estimated organic search traffic, in three steps. First we estimate the monthly visits the site gets from ranking in Google. Then we assume $8 of revenue per 1,000 visits, which gives estimated monthly revenue. Finally we multiply that revenue by 24 to 36 to get the value range. That multiple is a common rule of thumb for content sites. Every number in the breakdown is shown, so you can see exactly how the estimate was reached.
Is this website value estimate accurate?
Treat it as a rough starting point, not an appraisal. It is built from estimated organic traffic only and generic revenue assumptions, so it can be well off in either direction. A website's real sale price depends on its real revenue, profit margin, how it makes money, its niche, traffic mix, backlinks, domain age and growth trend. This tool sees none of that. Use the figure to compare sites at a glance, then check real financials before any decision.
What affects a website's real value?
Actual profit, above all: what the site earns after costs, and how stable and varied that income is. Buyers also weigh how the site makes money (ads, affiliate links, products or subscriptions), the niche and where it is heading, and traffic mix. A site that depends on one Google ranking is riskier than one with direct, email and social traffic too. Backlinks, Domain Authority, content quality and whether revenue is growing or falling all count as well. A traffic-only estimate captures none of this, which is why the number here is only a starting point.
Does this include paid, social, or direct traffic?
No. The estimate uses organic Google search traffic only, because that is what the keyword data measures. A site with a lot of direct, email, social, referral or paid traffic is under-valued here, sometimes by a lot. If you know a site has big non-search channels, adjust the estimate upward in your head.
Where does the traffic number come from?
From Google's own keyword data via the Keywords Everywhere API, the same source most professional SEO tools use. For each keyword the site ranks for, we apply a click-through rate based on its position to that keyword's Google search volume. Then we add up every ranking. The traffic input is Google's data. The worth figure on top of it is our model.
Can I value a website I don't own?
Yes, that is the main use. The estimate is built from public ranking data, so you can run it on any competitor or acquisition target without access to their analytics. Just remember that you are seeing an estimate from organic traffic, not their accounts. For a site you own, Google Analytics and your revenue reports will always beat any third-party estimate.
What is the difference between checking a domain and a URL?
Domain adds up the traffic and ranking keywords of every page on the host. So example.com covers every example.com/... page in our index. Use it to value a whole site. URL limits the same numbers to a single page. Use it to estimate the value of one high-traffic article rather than the whole domain.
Why is the worth shown as a range instead of one number?
Because a website valuation is uncertain, and a single figure would look more precise than it is. We multiply estimated monthly revenue by a low multiple (24) and a high multiple (36) to bracket the range a content site tends to sell for. The real price is negotiated and depends on the factors above. The range gives you a sensible ballpark, not a quote.