Debug: upstream API calls (click to expand)
- Estimated monthly organic visits
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- Assumed revenue per 1,000 visits
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- Estimated monthly revenue
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- Estimated annual revenue
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- Valuation multiple
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Rough estimate in USD, based on estimated organic search traffic only, not a formal appraisal. It excludes direct, social, email, referral, and paid traffic, and can't see actual revenue, profit, or the backlink profile. A real sale price can differ widely.
| Domain | Est. Monthly Visits |
Estimated Worth |
|---|
How it works
The Website Worth Calculator estimates what a website might be worth by monetizing its estimated organic search traffic. It is a quick, transparent ballpark, not a formal appraisal.
The valuation model. We work through four steps, and the single-site result shows every one of them so nothing is hidden:
- Estimated monthly organic visits, how many visits the domain or URL gets from ranking in Google for the country you pick (this is the same number our Website Traffic Checker returns).
- Estimated monthly revenue = visits × an assumed $8 per 1,000 visits (RPM). RPM varies enormously by niche and monetization, so this is a generic placeholder, not the site's real RPM.
- Estimated annual revenue = monthly revenue × 12.
- Estimated worth = monthly revenue × a 24-36× monthly-revenue multiple, shown as a low-high range. Content sites commonly trade in roughly this band; the real multiple depends on the buyer and the site.
Single vs. bulk. Single mode values one domain or URL synchronously and shows the full breakdown card. Bulk mode queues up to 100 sites, runs them in parallel in the background, and returns a comparison table sorted by estimated worth so you can rank a list of competitors or acquisition targets.
Where the traffic comes from. Volume comes from Google's Keyword Planner via the Keywords Everywhere API, the same source most professional SEO tools use. For each keyword the site ranks for, we apply a position-weighted click-through rate to that keyword's Google search volume and sum across every ranking. The traffic input is Google's data; the worth figure layered on top is our model.
Canonicalization. Before looking up a domain's traffic, we resolve example.com versus www.example.com by asking which variant the link graph points at, then value the winner. Variants are not interchangeable upstream, so this measurably improves the input.
What this estimate cannot see (so treat it as a starting point).
- Organic search only. Direct, social, email, referral, and paid traffic are not counted, so a site with big non-search channels is under-valued here.
- No real financials. Actual revenue, profit margin, and monetization model are invisible to us; a site's true earnings drive its real price far more than a traffic estimate does.
- Generic assumptions. The $8 RPM and 24-36× multiple are rules of thumb, not the specific site's numbers.
- No qualitative factors. Niche, brand, backlink profile, domain age, content quality, and growth trend all move price and aren't in the model.
- Google only. Bing, DuckDuckGo, Yandex, and Baidu traffic don't contribute.
Plan caps. Per-submission count is capped at 100 on the Free plan. Each site valued consumes one unit from a daily lookups budget shared across our website-analytics tools (Website Worth Calculator, Website Traffic Checker, SEO Analyzer, SEO Optimizer, Subdomain Finder, and Competitors Finder).
What you'll see
- Estimated value range
- The headline low-high worth estimate, in USD. Computed as estimated monthly revenue × 24× (low) and × 36× (high). A range, not a quote.
- Estimated monthly organic visits
- Modelled visits from organic Google search for the country you picked, from position-weighted click-through rates on every keyword the site ranks for. The input to the whole valuation.
- Assumed revenue per 1,000 visits (RPM)
- A generic $8 placeholder used to turn visits into revenue. Real RPM swings widely by niche and monetization model, so adjust this mentally for the specific site.
- Estimated monthly / annual revenue
- Visits × RPM ÷ 1,000 for the month, × 12 for the year. An estimate of ad-style revenue from organic traffic, not the site's actual income.
- Valuation multiple
- The 24-36× months-of-revenue band applied to monthly revenue to produce the worth range.
- Domain (bulk table)
- The submitted domain or URL. Click it to pivot into another tool (Organic Ranking Checker, Backlinks Checker, Website Traffic Checker, Top Pages Finder) for the underlying data.
- Estimated Worth (bulk table)
- The midpoint of each site's worth range, so the comparison table can rank them. The full low-high range for any site is in the CSV / Excel export.
Frequently asked questions
How is website worth calculated?
We start from the website's estimated monthly organic search traffic (the visits it gets from ranking in Google), then apply a simple, transparent revenue model: an assumed $8 per 1,000 visits gives estimated monthly revenue, which is multiplied by 24-36× monthly revenue to produce the value range. That multiple is a common rule of thumb for content-driven sites. Every number in the breakdown is shown so you can see exactly how the estimate was reached.
Is this website value estimate accurate?
Treat it as a rough starting point, not an appraisal. It is built from estimated organic traffic only and generic revenue assumptions, so it can be wide of the mark in either direction. The actual sale price of a website depends on its real revenue, profit margin, monetization model, niche, traffic mix, backlink profile, domain age, and growth trend, none of which this tool can see. Use the figure to compare sites at a glance, then dig into real financials before making any decision.
What affects a website's real value?
The single biggest factor is actual profit, what the site earns after costs, and how stable and diversified that income is. Buyers also weigh the monetization model (ads vs. affiliate vs. products vs. subscriptions), the niche and its trend, traffic diversity (a site that depends on one Google ranking is riskier than one with direct, email, and social traffic too), the backlink profile and domain authority, content quality and ownership, and how much the revenue is growing or declining. None of those are captured by a traffic-only estimate, which is why this number is a starting point.
Does this include paid, social, or direct traffic?
No. The estimate is based on organic Google search traffic only, because that is what the underlying keyword data measures. A site with significant direct, email, social, referral, or paid traffic will be under-valued here, sometimes substantially. If you know a site has large non-search channels, mentally adjust the estimate upward.
Where does the traffic number come from?
The estimated monthly visits come from Google's own keyword data, surfaced via the Keywords Everywhere API, the same source most professional SEO tools use. For each keyword the site ranks for, we apply a position-weighted click-through rate to that keyword's Google search volume, then sum across all of its rankings. The worth figure on top of that is our model, not Google's, but the traffic input is Google's data.
Can I value a website I don't own?
Yes, that is the main use case. Because the estimate is built from public organic-ranking data, you can run it on any competitor or acquisition target without needing access to their analytics. Just remember you are seeing an organic-traffic-based estimate, not their books. For a site you do own, you already have the real numbers in Google Analytics and your revenue reports, which will always beat any third-party estimate.
What is the difference between checking a domain and a URL?
Domain rolls up the traffic and ranking keywords across every page on the host (e.g. example.com aggregates every example.com/... page in our index), which is what you want to value a whole site. URL scopes the same numbers to a single page, useful if you want to estimate the value of one high-traffic article rather than the entire domain.
Why is the worth shown as a range instead of one number?
Because website valuation is genuinely uncertain, a single figure would imply false precision. We multiply estimated monthly revenue by a low multiple (24×) and a high multiple (36×) to bracket the plausible range a content-style site tends to sell for. The real sale price is negotiated and depends on the factors listed above; the range is meant to give you a sensible ballpark, not a quote.