You'll get 2 hooks in the archetype you picked. Use Regenerate on either card to re-roll.
Sharpening the hook…
Heads up
About these hooks
AI-generated hooks are starting points, not finished copy. The strongest hooks are rooted in real specifics from your topic, numbers you have actually measured, mistakes you have actually made, surprises you have actually encountered.
Use Edit and Regenerate to shape these into your own voice before publishing. The pattern-strength score is a checklist of structural ingredients (number, power word, curiosity gap, etc.), not a viral-performance predictor.
Recent submissions
How it works
The Hook Generator produces exactly 2 first-line hooks per submission in whichever archetype you pick (Question, Stat, Contrarian, Curiosity, Story, How-to, Bold, or Mistake). The model is given the platform's character budget verbatim, so a TikTok hook generally lands under 100 characters and a LinkedIn opener can run longer. Each hook is then scored locally on a 10-rule pattern-strength rubric so you can see why the model picked the words it did.
9 platforms with built-in character budgets:
- TikTok, Instagram Reels: ~100 chars hard (the first 1-3 seconds of on-screen text)
- YouTube: tighter for titles, looser for video opening lines
- LinkedIn: ~200 chars (the visible preview before "see more")
- X (Twitter): 280 chars hard
- Email subject line: ~60 chars (typical truncation point)
- Blog intro: 100-200 chars (the first sentence above the fold)
- Ad headline: tight, varies by format
- Generic: no character limit for longer-form openings
8 hook archetypes, each with explicit prompt guidance about what makes that archetype work. The model gets the same topic, tone, and audience but the archetype changes the structural pattern (a Question hook opens with a real question; a Stat hook opens with a surprising number; a Contrarian hook opens by rejecting conventional wisdom).
Pattern-strength scorer runs after the model returns. 10 rules: number, power word, sensory word, open loop, specificity, short opener, strong verb, contrast pairing, voice, no filler. Each rule fires or doesn't. The card shows the score plus a list of which rules fired (the "reasons"). It is a structural checklist, NOT a prediction that the hook will go viral.
Honest framing. AI-generated hooks are starting points, not finished copy. The strongest hooks come from real specifics (a number you actually measured, a mistake you actually made, a surprise you actually encountered). Use these as scaffolding to draft from, edit them into your voice before publishing.
Plan caps. 2 hooks per submission, every plan. Each call consumes a portion of your shared daily AI token budget; the budget is shared across every AI tool (Free 50/day; Bronze 100; Silver 200; Gold 400; Platinum 1,000).
What you will see
- Topic / context
- What the piece is about. A short topic sentence ("the benefits of bamboo toothbrushes for eco-conscious shoppers") works; a paragraph of context works too if you want the model to pull specifics from it.
- Platform
- Sets the character budget AND the style guidance baked into the prompt. The character counter on each card uses this platform's budget to color the count green / amber / red.
- Style (the archetype)
- Question, Stat, Contrarian, Curiosity, Story, How-to, Bold, or Mistake. Pick the one that fits how you want to open. The same topic produces noticeably different hooks across archetypes.
- Focus keyword
- Optional. When provided the model is asked to preserve it in the hook. Useful for SEO content; less useful for short-form social where natural-sounding language matters more.
- Audience
- Optional. A short description of who you're writing to (e.g. "new moms", "indie game devs", "B2B SaaS marketers"). The model uses it to pick references and vocabulary the audience will recognize.
- Tone
- One of 15 styles. Tone shifts word choice and structure together.
- Hook cards
- 2 cards per submission, each with the hook text (editable), character counter, pattern-strength score badge, "reasons" chips (which scorer rules fired), Copy and Regenerate buttons.
- Pattern-strength score
- 0-100 deterministic score plus a tier (strong / solid / okay / weak). It's a checklist of structural ingredients, not a viral predictor.
- Recent submissions
- The last 10 submissions, kept locally for 30 days.
Frequently asked questions
How do I write a hook with this tool?
Paste a topic or short context paragraph, pick a platform (TikTok, Reels, YouTube, LinkedIn, X, Email, Blog, Ad, or Generic), pick one of 8 hook archetypes (Question, Stat, Contrarian, Curiosity, Story, How-to, Bold, Mistake), pick a tone, optionally add a focus keyword and target audience, and click Generate 2 hooks. You get exactly 2 first-line hooks in the archetype you picked, each scored on a 10-rule pattern-strength rubric (number, power word, curiosity gap, specificity, and more). Hit Regenerate on either card to re-roll just that hook with a fresh angle in the same archetype.
What is a good hook sentence?
A good hook does two things: it earns the second sentence (the reader keeps reading) and it does so quickly (in under one or two sentences). Specific examples beat vague claims: "I tested 47 mattresses in 2026" beats "I have lots of experience with mattresses". Strong verbs beat weak ones: "This rule killed our conversion rate" beats "This rule affected our conversion rate". Concrete numbers beat round ones (47 is more credible than 50). Contrarian framing beats agreement framing if you actually have a contrarian point.
What is an example of a strong hook?
A few examples by archetype:
- Question: "What if every meeting your team has is making the actual work worse?"
- Stat: "93% of marketing leaders are spending more on AI tools, and 67% can't prove ROI yet."
- Contrarian: "Great lighting isn't about realism, it's about making players look where you want."
- Story: "In 2019 we shipped a feature that doubled our churn rate. Here's what we learned."
- Mistake: "I spent six months optimizing the wrong metric, and you might be doing the same thing."
The tool produces 2 hooks per submission in whichever archetype you pick, so you can compare angles.
What are the 7 types of hooks?
The classical categorization in writing instruction is: Question, Statistic, Quotation, Anecdote/Story, Bold Statement, Vivid Imagery, and Definition. This tool ships 8 archetypes, mostly overlapping plus a few specifically for modern social/marketing copy:
- Question , a question that earns the next sentence
- Stat , a surprising or counterintuitive number
- Contrarian , the conventional wisdom is wrong
- Curiosity , a curiosity gap that needs closing
- Story , an opening scene or anecdote
- How-to , the practical promise of what the piece will teach
- Bold , a strong declarative claim
- Mistake , a confession or a warning about a common failure
What is a catchy hook for a TikTok or Reels video?
For TikTok and Reels the hook is the first 1-3 seconds; you have about 100-125 characters of on-screen text before the algorithm decides whether to keep showing your video. Pick a platform of TikTok or Reels in the form, and the tool applies a tighter character limit AND prompts the model for the punchy first-line style that those platforms reward (no preamble, no setup, just the surprise / the question / the claim). The character counter on each card uses green/amber/red color states so you can see at a glance whether the hook fits.
What is a strong opening for an essay?
For academic essays the strongest opening is usually a Question, Story, or Stat archetype with a Confident or Academic tone. Avoid Bold (too brash for academic register) and Contrarian unless your actual thesis is contrarian. The Generic platform option drops the character limit so the hook can run longer (academic openers are typically 2-3 sentences, not 1). Run the result through the Sentence Rewriter (also free, no signup) if you need to fine-tune the tone after generation.
What is the pattern-strength score?
A deterministic 0-100 scorer that runs over each hook AFTER the AI returns. It walks 10 rules: contains a number, contains a power word, contains a sensory word, opens a curiosity loop, specificity (concrete nouns over abstract), short opener, strong verb, contrast pairing, voice match, no filler. Each rule fires or doesn't; the score is the weighted sum, and the card shows the reasons (which rules fired). The score is a checklist of structural ingredients, not a prediction that this hook will go viral. Strong hooks usually score high; high scores do not guarantee strong hooks.
How many hooks per submission and per day?
2 hooks per submission, every plan. Per-card Regenerate to re-roll either of the 2 without resubmitting. Each call consumes a portion of your shared daily AI token budget; the budget is shared across every AI tool on this site (Free 50/day; Bronze 100; Silver 200; Gold 400; Platinum 1,000). Realistically you can run many submissions and regenerates per day before hitting the cap.