Moz vs Keywords Everywhere (Jun 2026 Comparison)

In short

Choose Moz for its beginner-friendly interface, Domain Authority metric and strong learning resources.
Choose Keywords Everywhere for affordable keyword metrics across Google and other sites, with Moz DA shown right in the results.
Use both use Moz for authority benchmarking and audits, and Keywords Everywhere for fast keyword numbers as you browse.

Moz

Keywords Everywhere

Monthly Price

(for the lowest annual plan)

39.00

7.00

Keywords Metrics

(vol, cpc, comp)

SEO Metrics

(DA, KD etc)

Traffic Data

(organic traffic + ranking keywords)

View Backlinks

(view top 10,000 backlinks for any webpage)

Trend Data

(historical trend data from 2004)

Social Media Metrics

(e.g. Instagram, Pinterest, Twitter etc)

Competitor Research

(analyze competitors + gap analysis)

Rank Tracker

(track ranking positions in Google)

Content Prompt Templates

(ChatGPT, Claude and Gemini)

What is Moz and how does it compare to other SEO tools?

Moz is an SEO software platform offering keyword research, backlink analysis, site audits, and rank tracking tools. Moz Pro shines with its Explorer tools, particularly Keyword Explorer for categorizing and comparing keywords, and Link Explorer for analyzing backlink profiles. Moz's defining contribution to the industry is its Domain Authority (DA) metric, which remains one of the most widely used authority scores in SEO.

Why do SEO professionals like Moz?

Moz's main advantage is its beginner-friendly design and strong educational resources, which make it accessible to marketers without deep technical expertise. Users value its user-friendly interface that provides all necessary data to evaluate website performance, making it one of the simplest SEO products to use. One of the biggest benefits is that Moz offers free-to-use tools for checking domain authority, and professionals appreciate how DA provides a quick benchmark for comparing their site's authority against competitors.

What are the biggest complaints about Moz from real users?

A common complaint among users is Moz's lack of data depth and accuracy, with users frequently pointing out issues with a slow updating index, and inconsistencies in rank tracking. Many users report that keyword volumes seem much lower than those reported by other tools, and the number of ranking keywords appears less comprehensive than competitors provide. Moz Pro's keyword databases are smaller compared to leading tools, and its site audit and rank tracking tools are slower to update.

Sources: Capterra, Trust Pilot & G2

What are the top alternatives to Moz?

These are the top Moz Alternatives: Ahrefs, Keywords Everywhere, Semrush, SE Ranking, Ubersuggest, Mangools

Sources: Moz Alternatives

Why do SEO professionals like Keywords Everywhere

SEO professionals value Keywords Everywhere primarily for its speed and efficiency, as it quickly provides essential data like monthly search volume, related terms, and competitor insights without switching between tools. The extension provides real time data directly on Google, YouTube, Amazon and other sites, saving time and allowing for quick decision making while users browse. The tool's low cost annual pricing is frequently described as affordable for bloggers, small businesses and creators.

What are the biggest complaints about Keywords Everywhere

The most common complaint is that credits expire after 12 months, meaning any unused credits are lost. The tool only works within Chrome, Firefox and Edge browsers, limiting workflow flexibility for users who work across mobile devices.

Questions you may have

Is Keywords Everywhere a free Moz alternative?

Keywords Everywhere is free to install and is a low-cost alternative for keyword research. It even shows the Moz Domain Authority and Page Authority next to results, so you get that familiar metric without a Moz Pro subscription. It is not a full replacement for the Moz suite of audits and rank tracking.

Is Moz or Keywords Everywhere cheaper?

Moz Pro is a monthly subscription. Keywords Everywhere uses one-off credits that last 12 months, so you pay only for the lookups you make. For most small sites, Keywords Everywhere is the cheaper option.

Does Keywords Everywhere show Domain Authority?

Yes. Keywords Everywhere shows the Moz Domain Authority and Page Authority along with other SEO metrics, so you can benchmark sites with the same DA score many marketers already use.

Can I use Moz and Keywords Everywhere together?

Yes. Many marketers keep Moz for authority data and site audits while using Keywords Everywhere for instant search volume, CPC and competition directly on Google and other sites.

Is the keyword volume accurate compared to Moz?

Keywords Everywhere shows Google Keyword Planner search volume, the data Google provides to advertisers. Moz uses its own model, and many users report that the Moz volumes can read lower, so the two tools will not always match.