What is Moz and how does it compare to other SEO tools?
Moz is an SEO software platform offering keyword research, backlink analysis, site audits, and rank tracking tools. Moz Pro shines with its Explorer tools - particularly Keyword Explorer for categorizing and comparing keywords, and Link Explorer for analyzing backlink profiles. Moz's defining contribution to the industry is its Domain Authority (DA) metric, which remains one of the most widely used authority scores in SEO.
Why do SEO professionals like Moz?
Moz's main advantage is its beginner friendly design and strong educational resources, which make it accessible to marketers without deep technical expertise. Users value its user friendly interface that provides all necessary data to evaluate website performance, making it one of the simplest SEO products to use. One of the biggest benefits is that Moz offers free to use tools for checking domain authority, and professionals appreciate how DA provides a quick benchmark for comparing their site's authority against competitors.
What are the biggest complaints about Moz from real users?
A common complaint among users is Moz's lack of data depth and accuracy - users frequently point out issues with a slow updating index, and inconsistencies in rank tracking. Many users report that keyword volumes seem much lower than those reported by other tools, and the number of ranking keywords appears less comprehensive than competitors provide. Moz Pro's keyword databases are smaller compared to leading tools, and its site audit and rank tracking tools are slower to update.
Sources: Capterra, Trust Pilot & G2