Enter total spend and clicks to get your average cost per click.
How it works
Cost per click (CPC) is the average price you pay for each click on an ad. Enter your total cost and the number of clicks, and the calculator divides one by the other.
Formula: CPC = Total cost / Clicks.
Advanced options let you add a conversion rate and order value to also get your cost per acquisition, revenue, and ROAS.
Everything runs in your browser. Your numbers are never sent to a server, and there is no signup or limit. Your last entries are remembered locally so the calculator is ready next time.
Frequently asked questions
What is cost per click?
CPC is the average amount you pay each time someone clicks your ad. It is the core pricing model for search ads and many social and display campaigns.
How do I calculate CPC?
Divide your total ad spend by the number of clicks. For example, $200 spent for 100 clicks is a $2.00 average CPC.
What is the difference between average CPC and bid CPC?
Your bid (or max CPC) is the most you are willing to pay per click; the average CPC is what you actually paid across all clicks, which is usually lower. This calculator gives the average from real spend and clicks.
What is a good CPC?
It varies hugely by keyword, industry, and competition: some terms cost cents, others many dollars. A "good" CPC is one that still leaves you profitable given your conversion rate and order value. Turn on Advanced options and enter those to see the resulting cost per acquisition and ROAS.
Is this CPC calculator free?
Yes, free with no signup. It runs entirely in your browser, so nothing you enter is sent anywhere.