Around August 2016, Google Keyword Planner (GKP) started grouping together close variants. What this means is that if Google considers two keyword phrases to mean the same thing, it would start showing the same amount of search volume for both the keywords irrespective of whether one of them was searched more than the other.

Additionally, it started grouping mis-spellings. As an example, if you search for the keywords "seo" and "search engine optimization" in GKP, you will see the same search volume for both of them. If you spelled incorrectly and entered "search engine optimisation", you would still see the same search volume.

Screenshot of Google Keyword Planner Grouping Keywords

This obviously was a very bad idea. You had to be careful when mis-spelling keywords and there was no way to know which of the two variants "seo" and "search engine optimization" had the higher volume. Keywords Everywhere users started seeing the misleading high volume for such keywords.

Today, we've started un-grouping these keywords. Over the next few days, we will be rolling this update out and you will start seeing no results for mis-spelled keywords as well as keywords which are close variants but are not searched for as often as the main keyword. The rollout will be far from perfect - we know that we will still have such "grouped" keywords in our database. But this should work pretty well for terms that have a high volume.

If you have any questions, please feel free to email me at