Compare Ubersuggest vs Semrush vs Keywords Everywhere

What is Ubersuggest and how does it compare to other SEO tools?

Ubersuggest is an SEO platform created by digital marketer Neil Patel that provides keyword research, site audits, backlink analysis, and competitor tracking. The tool positions itself as an affordable alternative to enterprise platforms like Ahrefs and Semrush.

Why do SEO professionals like Ubersuggest

Users consistently praise the tool's effectiveness in keyword research and tracking. The platform is considered user friendly, making it accessible even for those who are not SEO experts. For beginners or businesses who don't want to spend large amounts on an SEO tool, Ubersuggest contains all the basic information and stats needed to get started.

What are the biggest complaints about Ubersuggest from real users?

The most persistent criticism is data accuracy - keyword analysis does not always return correct values, and backlink data is sometimes completely offtrack, often missing key backlinks. Users report inaccurate keyword difficulty values that mistakenly show competitive keywords as easy to rank, and incomplete backlink detection showing only 10-50% of actual backlinks. The platform also suffers from slow loading times, which frustrates users who need quick results.

Sources: Capterra, Trust Pilot & G2

What is Semrush and how does it compare to other SEO tools?

Semrush is an all-in-one digital marketing platform specializing in SEO, keyword research, and competitive analysis. While competitors like Ahrefs, Keywords Everywhere and Moz offer similar SEO capabilities, Semrush distinguishes itself by bundling SEO tools with PPC advertising analysis, content marketing features, and social media management in a single platform. The platform maintains the highest organic traffic among SEO tools, attracting over 53 million monthly visits, and serves approximately 116,000 paying subscribers including 35% of Fortune 500 companies.

Why do SEO professionals like Semrush

SEO professionals value Semrush primarily for its comprehensive competitor intelligence and extensive keyword database. The platform provides detailed insights into competitors' paid and organic strategies, backlink profiles, and top performing content, while offering one of the largest keyword databases available for research. Users particularly appreciate the position tracking tool, which allows them to monitor rankings for important keywords, compare performance against competitors, and see which keywords appear in SERP features. The platform's ability to consolidate multiple marketing functions - from site audits to link building to PPC analysis - into one dashboard saves professionals from juggling multiple tools.

What are the biggest complaints about Semrush from real users?

The most frequent complaints center on pricing complexity, steep learning curves, and data accuracy concerns. Users criticize Semrush's high subscription costs, particularly noting that all plans include only one user account and that key features are locked behind expensive tiers or require additional paid add-ons. Multiple reviewers report frustration with the platform's overwhelming interface that requires extensive training to navigate effectively, with some describing it as needing "a degree in Semrush" to fully utilize its features.

Sources: Capterra, Trust Pilot & G2

Why do SEO professionals like Keywords Everywhere

SEO professionals value Keywords Everywhere primarily for its speed and efficiency, as it quickly provides essential data like monthly search volume, related terms, and competitor insights without switching between tools. The extension provides real time data directly on Google, YouTube, Amazon and other sites, saving time and allowing for quick decision making while users browse. The tool's low cost annual pricing is frequently described as affordable for bloggers, small businesses and creators.

What are the biggest complaints about Keywords Everywhere

The most common complaint is that credits expire after 12 months, meaning any unused credits are lost. The tool only works within Chrome, Firefox and Edge browsers, limiting workflow flexibility for users who work across mobile devices.