Semrush vs Keywords Everywhere (Jun 2026 Comparison)

In short

Choose Semrush for an all-in-one suite spanning SEO, PPC, content and competitor research in one place.
Choose Keywords Everywhere for quick keyword metrics on the sites you already use, at a fraction of a suite subscription.
Use both run Semrush for campaigns and audits, and Keywords Everywhere for instant volume and CPC as you browse.

Semrush

Keywords Everywhere

Monthly Price

(for the lowest annual plan)

117.33

7.00

Keywords Metrics

(vol, cpc, comp)

SEO Metrics

(DA, KD etc)

Traffic Data

(organic traffic + ranking keywords)

View Backlinks

(view top 10,000 backlinks for any webpage)

Trend Data

(historical trend data from 2004)

Social Media Metrics

(e.g. Instagram, Pinterest, Twitter etc)

Competitor Research

(analyze competitors + gap analysis)

Rank Tracker

(track ranking positions in Google)

Content Prompt Templates

(ChatGPT, Claude and Gemini)

What is Semrush and how does it compare to other SEO tools?

Semrush is an all-in-one digital marketing platform specializing in SEO, keyword research, and competitive analysis. While competitors like Ahrefs, Keywords Everywhere and Moz offer similar SEO capabilities, Semrush distinguishes itself by bundling SEO tools with PPC advertising analysis, content marketing features, and social media management in a single platform. The platform is one of the most widely used SEO suites, serving over 117,000 paying subscribers including around 40% of Fortune 500 companies.

Why do SEO professionals like Semrush?

SEO professionals value Semrush primarily for its comprehensive competitor intelligence and extensive keyword database. The platform provides detailed insights into competitors' paid and organic strategies, backlink profiles, and top performing content, while offering one of the largest keyword databases available for research. Users particularly appreciate the position tracking tool, which allows them to monitor rankings for important keywords, compare performance against competitors, and see which keywords appear in SERP features. The platform's ability to consolidate multiple marketing functions, from site audits to link building to PPC analysis, into one dashboard saves professionals from juggling multiple tools.

What are the biggest complaints about Semrush from real users?

The most frequent complaints center on pricing complexity, steep learning curves, and data accuracy concerns. Users criticize Semrush's high subscription costs, particularly noting that all plans include only one user account and that key features are locked behind expensive tiers or require additional paid add-ons. Multiple reviewers report frustration with the platform's overwhelming interface that requires extensive training to navigate effectively, with some describing it as needing "a degree in Semrush" to fully utilize its features.

Sources: Capterra, Trust Pilot & G2

What are the top alternatives to Semrush?

These are the top Semrush Alternatives: Ahrefs, Keywords Everywhere, Moz, SE Ranking, Ubersuggest, Mangools

Sources: Semrush Alternatives

Why do SEO professionals like Keywords Everywhere

SEO professionals value Keywords Everywhere primarily for its speed and efficiency, as it quickly provides essential data like monthly search volume, related terms, and competitor insights without switching between tools. The extension provides real time data directly on Google, YouTube, Amazon and other sites, saving time and allowing for quick decision making while users browse. The tool's low cost annual pricing is frequently described as affordable for bloggers, small businesses and creators.

What are the biggest complaints about Keywords Everywhere

The most common complaint is that credits expire after 12 months, meaning any unused credits are lost. The tool only works within Chrome, Firefox and Edge browsers, limiting workflow flexibility for users who work across mobile devices.

Questions you may have

Is Keywords Everywhere a free Semrush alternative?

Keywords Everywhere is free to install and is a low-cost alternative for the keyword research and competitor-keyword side of Semrush. You pay only for the metric lookups you make through credits. It does not replace the full Semrush suite of PPC, content and project tools.

Is Semrush or Keywords Everywhere cheaper?

Semrush is a monthly subscription, and its plans include only one user account. Keywords Everywhere uses one-off credits that last 12 months, so the cost scales with how much data you pull. For individuals and small teams, Keywords Everywhere is much cheaper.

Can Keywords Everywhere do competitor research like Semrush?

Keywords Everywhere can show the keywords a domain or page ranks for, its estimated traffic and a gap analysis against competitors. Semrush goes deeper on large projects, position tracking and advertising research, so the right choice depends on how deep you need to go.

Can I use Semrush and Keywords Everywhere together?

Yes. A common setup is Semrush for in-depth projects and audits, with Keywords Everywhere installed for fast volume, CPC and competition numbers directly on Google and other sites.

Does Keywords Everywhere track rankings like Semrush?

No. Keywords Everywhere shows the keywords a site currently ranks for, but it does not monitor rank positions over time the way the Semrush position tracker does. For free rank tracking, the same team offers a separate tool called Website Ranking Checker.