Compare Semrush vs Moz vs Keywords Everywhere

What is Semrush and how does it compare to other SEO tools?

Semrush is an all-in-one digital marketing platform specializing in SEO, keyword research, and competitive analysis. While competitors like Ahrefs, Keywords Everywhere and Moz offer similar SEO capabilities, Semrush distinguishes itself by bundling SEO tools with PPC advertising analysis, content marketing features, and social media management in a single platform. The platform maintains the highest organic traffic among SEO tools, attracting over 53 million monthly visits, and serves approximately 116,000 paying subscribers including 35% of Fortune 500 companies.

Why do SEO professionals like Semrush

SEO professionals value Semrush primarily for its comprehensive competitor intelligence and extensive keyword database. The platform provides detailed insights into competitors' paid and organic strategies, backlink profiles, and top performing content, while offering one of the largest keyword databases available for research. Users particularly appreciate the position tracking tool, which allows them to monitor rankings for important keywords, compare performance against competitors, and see which keywords appear in SERP features. The platform's ability to consolidate multiple marketing functions - from site audits to link building to PPC analysis - into one dashboard saves professionals from juggling multiple tools.

What are the biggest complaints about Semrush from real users?

The most frequent complaints center on pricing complexity, steep learning curves, and data accuracy concerns. Users criticize Semrush's high subscription costs, particularly noting that all plans include only one user account and that key features are locked behind expensive tiers or require additional paid add-ons. Multiple reviewers report frustration with the platform's overwhelming interface that requires extensive training to navigate effectively, with some describing it as needing "a degree in Semrush" to fully utilize its features.

Sources: Capterra, Trust Pilot & G2

What is Moz and how does it compare to other SEO tools?

Moz is an SEO software platform offering keyword research, backlink analysis, site audits, and rank tracking tools. Moz Pro shines with its Explorer tools - particularly Keyword Explorer for categorizing and comparing keywords, and Link Explorer for analyzing backlink profiles. Moz's defining contribution to the industry is its Domain Authority (DA) metric, which remains one of the most widely used authority scores in SEO.

Why do SEO professionals like Moz

Moz's main advantage is its beginner friendly design and strong educational resources, which make it accessible to marketers without deep technical expertise. Users value its user friendly interface that provides all necessary data to evaluate website performance, making it one of the simplest SEO products to use. One of the biggest benefits is that Moz offers free to use tools for checking domain authority, and professionals appreciate how DA provides a quick benchmark for comparing their site's authority against competitors.

What are the biggest complaints about Moz from real users?

A common complaint among users is Moz's lack of data depth and accuracy - users frequently point out issues with a slow updating index, and inconsistencies in rank tracking. Many users report that keyword volumes seem much lower than those reported by other tools, and the number of ranking keywords appears less comprehensive than competitors provide. Moz Pro's keyword databases are smaller compared to leading tools, and its site audit and rank tracking tools are slower to update.

Sources: Capterra, Trust Pilot & G2

Why do SEO professionals like Keywords Everywhere

SEO professionals value Keywords Everywhere primarily for its speed and efficiency, as it quickly provides essential data like monthly search volume, related terms, and competitor insights without switching between tools. The extension provides real time data directly on Google, YouTube, Amazon and other sites, saving time and allowing for quick decision making while users browse. The tool's low cost annual pricing is frequently described as affordable for bloggers, small businesses and creators.

What are the biggest complaints about Keywords Everywhere

The most common complaint is that credits expire after 12 months, meaning any unused credits are lost. The tool only works within Chrome, Firefox and Edge browsers, limiting workflow flexibility for users who work across mobile devices.