Moz vs Ahrefs vs Keywords Everywhere (Jun 2026 Comparison)

In short

Choose Moz for a beginner-friendly interface, the Domain Authority metric and strong learning resources.
Choose Ahrefs for a larger, fresher backlink index and deeper SEO analysis.
Choose Keywords Everywhere for affordable keyword metrics on every site, with Moz DA shown right in the results.

Moz

Ahrefs

Keywords Everywhere

Monthly Price

(for the lowest annual plan)

39.00

108.00

7.00

Keywords Metrics

(vol, cpc, comp)

SEO Metrics

(DA, KD etc)

Traffic Data

(organic traffic + ranking keywords)

View Backlinks

(view top 10,000 backlinks for any webpage)

Trend Data

(historical trend data from 2004)

Social Media Metrics

(e.g. Instagram, Pinterest, Twitter etc)

Competitor Research

(analyze competitors + gap analysis)

Rank Tracker

(track ranking positions in Google)

Content Prompt Templates

(ChatGPT, Claude and Gemini)

What is Moz and how does it compare to other SEO tools?

Moz is an SEO software platform offering keyword research, backlink analysis, site audits, and rank tracking tools. Moz Pro shines with its Explorer tools, particularly Keyword Explorer for categorizing and comparing keywords, and Link Explorer for analyzing backlink profiles. Moz's defining contribution to the industry is its Domain Authority (DA) metric, which remains one of the most widely used authority scores in SEO.

Why do SEO professionals like Moz

Moz's main advantage is its beginner-friendly design and strong educational resources, which make it accessible to marketers without deep technical expertise. Users value its user-friendly interface that provides all necessary data to evaluate website performance, making it one of the simplest SEO products to use. One of the biggest benefits is that Moz offers free-to-use tools for checking domain authority, and professionals appreciate how DA provides a quick benchmark for comparing their site's authority against competitors.

What are the biggest complaints about Moz from real users?

A common complaint among users is Moz's lack of data depth and accuracy, with users frequently pointing out issues with a slow updating index, and inconsistencies in rank tracking. Many users report that keyword volumes seem much lower than those reported by other tools, and the number of ranking keywords appears less comprehensive than competitors provide. Moz Pro's keyword databases are smaller compared to leading tools, and its site audit and rank tracking tools are slower to update.

Sources: Capterra, Trust Pilot & G2

What are the top alternatives to Moz?

These are the top Moz Alternatives: Ahrefs, Keywords Everywhere, Semrush, SE Ranking, Ubersuggest, Mangools

Sources: Moz Alternatives

What is Ahrefs and how does it compare to other SEO tools?

Ahrefs is an SEO platform best known for maintaining the world's largest index of live backlinks, with over 35 trillion indexed. While competitors like Semrush and Keywords Everywhere position themselves as comprehensive marketing suites, Ahrefs stays laser focused on SEO, offering keyword research, site audits, rank tracking, and competitor analysis. Users tend to choose Ahrefs for its superior backlink indexing capabilities. Ahrefs competes directly with tools like Semrush, Keywords Everywhere and Moz, but its proprietary web crawler is second only to Google, giving it an edge in data freshness and accuracy for backlink intelligence.

Why do SEO professionals like Ahrefs

SEO professionals frequently cite Ahrefs' deep and accurate data on backlinks as their major strength, which help shape effective link building strategies. Its keyword research tools and clear competitor insights make it easier to identify opportunities for content optimization and traffic growth, and the platform's interface is widely regarded as intuitive compared with some rivals. Users also appreciate features like Site Explorer and detailed ranking reports that streamline analysis and campaign planning.

What are the biggest complaints about Ahrefs from real users?

The most common complaints center on Ahrefs's high pricing and restrictive feature limits. The $129/month Lite plan caps each report at 2,500 rows, while similarly priced competitors offer significantly higher limits. Users also report slow data updates, with some noting it can take three months for the platform to reflect changes like removed backlinks. The interface's complexity presents another barrier, as multiple reviewers note that training new employees to use the platform's full capabilities takes excessive time, making it challenging for teams without dedicated SEO expertise.

Sources: Capterra, Trust Pilot & G2

What are the top alternatives to Ahrefs?

These are the top Ahrefs Alternatives: Semrush, Moz, Keywords Everywhere, SE Ranking, Mangools, Ubersuggest

Sources: Ahrefs Alternatives

Why do SEO professionals like Keywords Everywhere

SEO professionals value Keywords Everywhere primarily for its speed and efficiency, as it quickly provides essential data like monthly search volume, related terms, and competitor insights without switching between tools. The extension provides real time data directly on Google, YouTube, Amazon and other sites, saving time and allowing for quick decision making while users browse. The tool's low cost annual pricing is frequently described as affordable for bloggers, small businesses and creators.

What are the biggest complaints about Keywords Everywhere

The most common complaint is that credits expire after 12 months, meaning any unused credits are lost. The tool only works within Chrome, Firefox and Edge browsers, limiting workflow flexibility for users who work across mobile devices.

Questions you may have

Moz vs Ahrefs: which is better?

Moz is easier to learn and is known for its Domain Authority score and educational content, while Ahrefs has a larger and fresher backlink index and is generally seen as more powerful for in-depth SEO. Beginners often prefer Moz, and data-focused SEOs often prefer Ahrefs.

Does Ahrefs use Moz data?

No. Ahrefs and Moz each run their own web crawlers and maintain separate indexes and metrics, which is why their backlink counts and scores differ. Domain Authority is a Moz metric, not an Ahrefs one.

Is Moz or Ahrefs more accurate for backlinks?

Ahrefs is widely regarded as having the larger and more frequently updated backlink index, while Moz is valued more for its Domain Authority benchmark than raw index size. For the deepest link data, most reviewers point to Ahrefs.

Is there a cheaper alternative to Moz and Ahrefs?

Keywords Everywhere is free to install and shows keyword volume, CPC and competition, plus the Moz Domain Authority, on a pay-as-you-go credit model. It is not a full replacement for either suite, but it is far cheaper for everyday keyword research.

Can I use Keywords Everywhere with Moz or Ahrefs?

Yes. You can keep Moz or Ahrefs for audits and authority data while using Keywords Everywhere for instant volume and CPC directly on the pages you visit.