45+ New Threads Users Stats To Know In 2025

Threads, the text-based app from Meta, launched on July 6, 2023, and quickly made waves across the internet. 

In just a few hours, millions of people downloaded it, eager to try what many saw as Meta’s answer to Twitter—now known as X. 

Within five days, over 100 million users had signed up, making it one of the fastest-growing apps ever. On day one alone, users shared nearly 100 million posts and gave out almost 200 million likes.

That early buzz was just the beginning. 

In this article, we’ll break down all the key Threads user stats so you can see how the platform is doing today. We’ll also take a close look at how Threads compares to X and where things might go from here.

General Threads Stats 

After its record-breaking start, Threads saw over 100 million users sign up in just five days. But getting users is one thing—keeping them is another. 

Reports show that daily active users dropped significantly within the first month. Below, we’ve shared the general Threads stats to explain everything from total users to how active people are today. 

If you want a quick overview of where Threads stands, this is the place to start.

1. Threads gained 10 million users in just seven hours after it launched, making it the fastest app ever to hit that milestone. To put that in perspective, Facebook took 852 days and Twitter needed 780 days to reach the same number.

2. By the end of 2024, Threads had built up a user base of around 275 million people—a big jump from where it started.

3. In the first 24 hours, Threads users shared around 95 million posts and hit the like button nearly 190 million times, showing just how active people were right from the start.

4. On average, people using the Threads Android app spend about 34 minutes a month on it. In comparison, X (Twitter) users spend over 5 hours every month on the X Android app.

5. After the exciting launch, daily usage dropped fast. SimilarWeb reported that daily active users fell from 49 million to 23.6 million just one week after launch. While more than 150 million people have signed up, only a small portion are still using it regularly.

6. Threads is expected to bring in $8 billion in revenue in 2025, showing that Meta has big plans to turn the platform into a serious moneymaker.

7. According to the 2025 Sprout Social Index, 53% of marketers are already posting on Threads, and another 23% say they plan to start using it sometime this year.

8. Neymar is the most followed person on Threads, with a massive 19.4 million followers, making him one of the platform’s biggest stars.

9. Based on data from Keywords Everywhere, about 2.7 million people search for “Threads” on Google each month, and over 90,000 search for “threads app” specifically, showing there’s still strong interest in the platform.

Threads Users Statistics

While the launch of Threads was incredible, the story changed just after one month.

Data from Similarweb showed that the number of active users dropped by over 70% daily just a month after launch. 

The following Threads users stats will take a closer look at the numbers behind Threads’ user base, including the number of active monthly users and daily active users.

10. In March 2024, Mark Zuckerberg announced that Threads had hit 175 million monthly active users, showing strong growth just months after launch.

11. By August 2024, Instagram head Adam Mosseri shared that the app had grown to 200 million monthly active users, keeping up its momentum.

12. Threads reached another big milestone by the end of 2024, with 275 million monthly active users, according to company updates.

13. As of January 2025, Backlinko reported that Threads had climbed to 320 million monthly active users, gaining 20 million new users in just a month.

14. In the U.S. alone, Threads had 30 million monthly active users in 2024, up from 23.7 million in 2023, and is expected to reach 33.9 million by 2025, according to eMarketer.

15. In a December 2024 announcement, Meta revealed that Threads had reached 100 million daily active users worldwide, showing that a large number of people are using the app regularly—not just signing up.

Threads User Demographics

While Threads was open to anyone with an Instagram account, early data shows the platform attracted a younger audience, especially Gen Z and millennials. 

But is the audience the same as X (Twitter)? Do we see more male users on the platform? And where are the users coming from?

These Threads users stats will reveal who’s driving the activity on the platform right now.

16. The biggest group of Threads users is between 25 and 34 years old, making up 36.39% of the user base. The next biggest group is users aged 18 to 24, who account for 19.29%.

17. As of May 2024, about 68% of Threads users are male, while 32% are female, showing a noticeable gender gap on the platform.

18. Reports show that 28% of male users are between 15 and 23 years old, while 11% of males and 5% of females fall in the 18 to 25 age range, suggesting the platform is more popular among younger males.

19. When it comes to older users, only 2% of women and 3% of men on Threads are 45 years or older, making them a small part of the community. That means the majority of users are Gen Z.

20. Threads is now available in 100 countries and supports over 30 languages on both iOS and Android, making it easy for people around the world to join and use the app.

Threads Growth & Engagement Trends

Threads grew faster than any social app in history—but that momentum didn’t last long. By mid-August 2023, daily users had reportedly dropped from 44 million to around 10 million. 

In this section of the Threads users stats, we’ll look at key trends in growth and engagement to see how user behavior has changed, what’s keeping some people hooked, and why others may have moved on.

21. Threads had 100 million users in the third quarter of 2023, and by the end of the year, that number had jumped to 130 million—a solid 30% increase in just a few months.

22. The platform kept growing, hitting 150 million users in early 2024, though it stayed flat in Q2. Growth picked up again later, reaching 200 million in Q3 and 275 million by the end of 2024.

23. Threads posts see strong engagement—a median rate of 6.25%, which is much higher than X’s 3.6%.

24. Threads posts perform about 73.6% better in engagement than X posts, making it a promising platform for creators and brands.

25. 67% of Gen Z users say they follow entertainment news on Threads, with music, food, and fashion also topping their favorite content types.

26. Most users joined Threads to try something new, and over 20% said they signed up because their friends or family were already using it.

27. About 21% of users spend an hour or more on Threads, showing that once people join, a good number stick around and explore.

28. Interestingly, 1 in 5 users joined Threads because they were looking for an alternative to X.

Threads vs Twitter (X) – The Comparison

Threads was launched as a direct rival to Twitter, and the battle between Zuckerberg and Musk helped fuel early hype. 

At its peak, Threads looked like it might become a real alternative, but Twitter still had the edge in daily users and platform loyalty. 

The following Threads users stats will compare Threads and Twitter head-to-head, using the latest data on users, engagement, and growth to show where each stands.

29. Back in the day, Twitter only allowed 140 characters per post, which later doubled to 280 characters. Threads give users 500 characters, giving people more room to share full thoughts or start deeper conversations—if they don’t just fill space for the sake of it.

30. Threads now has 320 million monthly active users, while X (formerly Twitter) still leads with 611 million, but the gap is closing as more users explore new platforms.

31. A study by Neil Patel found that posts on Threads get an average of 31.4 likes, compared to just 4.9 likes on X. That’s a big difference in how much people are engaging with content.

32. Comments are also stronger on Threads, with each post averaging 4.3 comments, while posts on X only get 0.4.

33. When looking at how active followers are, Threads also wins—0.41% of followers like a post on Threads, while just 0.015% do on X. Comments per follower are 0.056% on Threads vs. just 0.001% on X.

Threads App Downloads & Rankings

Threads reached 30 million downloads in less than 24 hours and hit 100 million sign-ups by day five. It topped the App Store in multiple countries, but rankings began to slide weeks later. 

In this section of the Threads users stats, we’ll look at Threads’ download stats and app store performance to see how interest has changed over time—and whether people are still hitting that download button today.

34. Threads has been downloaded over 265 million times across the Apple App Store and Google Play Store since its launch in July 2023. It had a huge start, with 72 million downloads in just the first month.

35. In March 2025 alone, Threads was downloaded around 18 million times worldwide, showing there’s still interest, even if it’s not as explosive as day one.

36. On the Google Play Store, Threads ranks #6 in the top free social category, a solid position but still trailing apps like Instagram and WhatsApp.

37. The top countries downloading Threads are India (33%), Brazil (22%), the U.S. (16%), Mexico (8%), and Japan (5%), which shows how global its reach has become.

38. Threads has earned a 3.5-star rating on both Google Play and App Store, based on feedback from over 160,000 users combined.

39. While the app continues to grow, it hasn’t yet become a go-to daily habit like Instagram or X. People are still figuring out how Threads fits into their social media mix.

40. According to Keywords Everywhere, search trends like “download Threads” still spike irregularly, with one major jump happening in May 2025—which means the app’s growth is still driven by trends and moments, not steady interest.

Threads Advertisement & Revenue Potential

While Threads didn’t launch with ads, that changed in 2025, when Meta began testing ads with a small group of advertisers in January. 

By late April, Threads ads were officially opened to all advertisers—though they’re currently only visible in select regions. 

With its deep ties to Instagram and Meta’s ad network, monetization is part of the long-term plan. 

In this section of the Threads users stats, we’ll look at how Threads is starting to generate revenue and  what brands can expect:

41. Threads is projected to generate about $8 billion in revenue by 2025, showing strong growth since its launch.

42. By 2026, analysts estimate Threads could contribute $11.3 billion to Meta’s overall profits, making it a major part of the company’s future.

43. In April 2024, Meta confirmed that ads would be coming to Threads, and early tests were rumored to begin in early 2025.

44. In January 2025, Meta started testing ads with a small number of brands in the U.S. and Japan, placing them as image posts within users’ home feeds.

45. Meta said it will expand the ads slowly, based on how users respond during the test phase.

46. Threads will use your activity on Threads and Instagram, your email, and even behavior from outside Meta platforms to show you relevant ads.

47. Users will have tools to customize their ad experience, including options to skip, hide, or report ads directly from their feed.

Most Followed Accounts on Threads

From day one, celebrities and brands jumped onto Threads to reach fans in a fresh space. Big names like MrBeast and Shakira quickly gained millions of followers. 

These Threads users stats will spotlight the most followed accounts on Threads and explore what makes them so popular:

42. Neymar Jr tops the list as the most followed person on Threads with 14.5 million followers.

43. Selena Gomez comes in second with 13.6 million followers, just ahead of Kylie Jenner, who has 11.9 million.

44. Kim Kardashian holds the fourth spot with 10.5 million followers, followed by Jennifer Lopez with 8.6 million.

45. Shakira grabs attention with 7.8 million followers, slightly ahead of MrBeast, who has 7.7 million.

46. Will Smith follows closely with 7.3 million, while Khloé Kardashian has 7 million fans.

47. Miley Cyrus is next with 6.8 million, and Chris Hemsworth isn’t far behind at 6.6 million.

48. Katy Perry rounds out the top 12 with 5.8 million followers on Threads.

Conclusion

That wraps up this detailed look at the latest Threads users stats and trends. 

From a record-breaking launch to big celebrity followings and steady feature updates, Threads has made a strong impression in a short amount of time. 

While user engagement has had its ups and downs, the platform continues to grow and evolve, especially with ads rolling out and more businesses jumping in. 

Whether it becomes a true long-term rival to X or carves its unique path, Threads is one to keep an eye on.