Author: Khyati Hooda

In the online space, website traffic and keyword ranking are two main indicators of how successful your website is. The more traffic you get, the better.  Since it’s not manually possible to keep track of your website’s traffic, using a website traffic checker tool is the best way to stay updated with the overall performance…

Backlinks are an important part of on-page SEO since they indicate the relevance and credibility of a website.  The more high-quality backlinks a webpage or domain has, the higher its search engine ranking is likely to be.  As a website owner, you must know how to check for backlinks to your website and those of…

Keeping up with trends is an integral part of any SEO campaign. You want to know what your audience is currently searching for and what the trend is overall.  Google Trends is a free tool that helps in this regard.  It is populated by Google’s own search data, making it a reliable and accurate source…

The technical side of your website can be a bit tricky to navigate, especially if you’re not familiar with the coding languages. However, technical SEO is just as important as on-page or off-page SEO.  So, some know-how of the technical aspects of a website is a must.  Two terms you’ll often hear with regard to…

Google search engine result pages (SERPs) are a goldmine of information for SEO professionals.  They tell you what’s ranking on top of the search results for a particular keyword, the featured snippets Google is picking up, the number of images and videos on the SERP, and what the People Also Ask (PAA) section looks like. …

Search engine optimization (SEO) is the soul of any successful website. But it’s also a lot of work.  Between optimizing keywords, tracking rankings, and analyzing backlinks, it’s easy to get overwhelmed.  Thankfully, there are several SEO extensions for Chrome that can help ease this process. Below, we compare these tools to help you find an…

Google’s search engine page results (SERPs) are presented in a way that is not only informative but also user-friendly.  The anatomy of a typical SERP includes the main organic results, paid advertisements, and other features such as People Also Ask (PAA), related searches, featured snippets, and knowledge graphs.  Among these features, PAA is a section…

When it comes to SEO or online visibility, there’s a repeated mention of the term SERP or Search Engine Results Page. The SERPs are the pages that appear after a user enters a query into a search engine.  It’s where websites are ranked and displayed. Ideally, you want to be on the first page of…

There’s no denying that SEO is the start component of an online business. It is what gets you the attention you need to boost online visibility and ultimately make sales.  However, if your audience is spread worldwide, you need to take SEO a step further. International SEO refers to optimizing your website for different languages…

The overall SEO of a website depends on a host of factors, one of which is link-building. The presence of links, both internal and external, shows Google and other search engines that your website is a reputable source of information. But what happens if these links are broken? Two things.  First, Google’s crawlers have a…

When it comes to SEO and online visibility, there’s a lot of jargon website owners need to be familiar with. One such term is ‘redirect.’  A redirect is a way to send both users and search engines from one URL to another. This can be useful in a variety of situations, such as when a…

Did you know that 96.55% of all web pages get no Google search traffic at all? Whatever you see online in your searches is merely the remaining 4%.  As a business owner or a website owner, you want your website to be part of that 4%. The key to achieving this is through on page…