Author: Khyati Hooda

  • SERP Preview 101: Why You Need It and How to Use It 

    When it comes to SEO or online visibility, there’s a repeated mention of the term SERP or Search Engine Results Page. The SERPs are the pages that appear after a user enters a query into a search engine.  It’s where websites are ranked and displayed. Ideally, you want to be on the first page of…

  • Hreflang Tags: Importance, Issues, and How to Check Them 

    There’s no denying that SEO is the start component of an online business. It is what gets you the attention you need to boost online visibility and ultimately make sales.  However, if your audience is spread worldwide, you need to take SEO a step further. International SEO refers to optimizing your website for different languages…

  • Broken Links: Overview, Impact, and How to Check Them 

    The overall SEO of a website depends on a host of factors, one of which is link-building. The presence of links, both internal and external, shows Google and other search engines that your website is a reputable source of information. But what happens if these links are broken? Two things.  First, Google’s crawlers have a…

  • Types of Redirects and How to Check Them 

    When it comes to SEO and online visibility, there’s a lot of jargon website owners need to be familiar with. One such term is ‘redirect.’  A redirect is a way to send both users and search engines from one URL to another. This can be useful in a variety of situations, such as when a…

  • What Is On Page SEO and How to Do It 

    Did you know that 96.55% of all web pages get no Google search traffic at all? Whatever you see online in your searches is merely the remaining 4%.  As a business owner or a website owner, you want your website to be part of that 4%. The key to achieving this is through on page…