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Author: Khyati Hooda

Khyati Hooda is a seasoned SEO specialist and the lead writer for the Keywords Everywhere blog. She holds a Master’s in Management from Warwick Business School, UK. Khyati is particularly skilled in crafting SEO strategies that span across multiple platforms, including Google, YouTube, Bing, Amazon, eBay, and Etsy. Her expertise also extends to social media marketing, competitor analysis, and ecommerce optimization, making her insights invaluable for marketers looking to enhance their digital footprint on various online channels. Follow her at Linked In and Twitter.

  • An In-depth Comparison of 10 SEO Extensions for Chrome 

    Search engine optimization (SEO) is the soul of any successful website. But it’s also a lot of work.  Between optimizing keywords, tracking rankings, and analyzing backlinks, it’s easy to get overwhelmed.  Thankfully, there are several SEO extensions for Chrome that can help ease this process. Below, we compare these tools to help you find an…

  • People Also Ask: What Is It and How to Use the PAA Tool

    Google’s search engine page results (SERPs) are presented in a way that is not only informative but also user-friendly.  The anatomy of a typical SERP includes the main organic results, paid advertisements, and other features such as People Also Ask (PAA), related searches, featured snippets, and knowledge graphs.  Among these features, PAA is a section…

  • SERP Preview 101: Why You Need It and How to Use It 

    When it comes to SEO or online visibility, there’s a repeated mention of the term SERP or Search Engine Results Page. The SERPs are the pages that appear after a user enters a query into a search engine.  It’s where websites are ranked and displayed. Ideally, you want to be on the first page of…

  • Hreflang Tags: Importance, Issues, and How to Check Them 

    There’s no denying that SEO is the start component of an online business. It is what gets you the attention you need to boost online visibility and ultimately make sales.  However, if your audience is spread worldwide, you need to take SEO a step further. International SEO refers to optimizing your website for different languages…

  • Broken Links: Overview, Impact, and How to Check Them 

    The overall SEO of a website depends on a host of factors, one of which is link-building. The presence of links, both internal and external, shows Google and other search engines that your website is a reputable source of information. But what happens if these links are broken? Two things.  First, Google’s crawlers have a…

  • Types of Redirects and How to Check Them

    When it comes to SEO and online visibility, there’s a lot of jargon website owners need to be familiar with. One such term is ‘redirect.’  A redirect is a way to send both users and search engines from one URL to another. This can be useful in a variety of situations, such as when a…

  • What Is On Page SEO and How to Do It 

    Did you know that 96.55% of all web pages get no Google search traffic at all? Whatever you see online in your searches is merely the remaining 4%.  As a business owner or a website owner, you want your website to be part of that 4%. The key to achieving this is through on page…