The internet is where most of us spend a big part of our day, whether it’s searching for answers, watching videos, connecting with friends, or simply passing the time.
Some websites stand out because they attract massive amounts of traffic month after month.
As of July 2025, Google holds the top spot as the most visited website in the world, followed by YouTube, Facebook, Instagram, and ChatGPT.
But it’s important to note that total website visits are different from unique visits. With over 8 billion people in the world, some websites can get 99 billion monthly visits because certain individuals visit the site multiple times daily.
In this article, we’ll look at the most visited websites stats from different angles, including total visits, unique visitors, time spent on-site, and more.
Most Visited Websites By Monthly Visits
Monthly visits measure how many times people go to a website in a given month, regardless of whether it’s the same person visiting multiple times a day.
This gives us a picture of how much overall traffic a site gets, showing which platforms people rely on the most in their everyday lives.
Here are the most visited websites stats that reveal the top 12 sites by monthly visits.
1. Google is the most visited website in terms of monthly visits, as it gets 111.9 billion visitors.
2. YouTube and Facebook follow Google with 51.65 billion and 11.24 billion visits per month. Facebook was the first social network to cross one billion registered accounts and currently sits at more than three billion monthly active users.
3. Wikipedia comes fourth with 6.79 billion visits each month. According to Keywords Everywhere, all keywords related to “Wikipedia” have a high search volume on Google.
4. Instagram ranks fifth as it attracts 6.51 billion monthly visits, and it’s also one of the biggest social media platforms with 2 billion active monthly users.
5. After Google, Bing is the second search engine that attracts 5.28 billion visits per month.
6. Reddit is the 7th most visited website, generating 5.14 billion monthly visits across its wide range of communities and forums.
7. In just 5 days, ChatGPT surpassed 1 million users, so it’s not a surprise that it’s among the most visited websites. ChatGPT gets approximately 4.57 billion visits per month, and interestingly, 62% of its social media traffic comes directly via YouTube.
ChatGPT traffic by month
8. X.com (formerly Twitter) sees 4.27 billion monthly visits, while Yandex receives 3.71 billion monthly visits, making them the 9th and 10th most visited sites on the list.
9. WhatsApp Web comes next with over 3.2 billion monthly visits, making WhatsApp the world’s most popular messaging app.
10. Amazon.com follows closely with around 3 billion visits per month. In Q1 2025, it averaged 2.8 billion monthly visits, cementing its place as the most visited e-commerce site globally.
Most Visited Websites By Total Visits
Total visits look at the overall number of times people land on a website over a set period, often across the year.
Unlike monthly visits, this measure gives us a bigger picture of how consistently popular a site remains over time.
For example, a site like YouTube doesn’t just get traffic in one burst but stays at the top because people return to it every day for entertainment.
Let’s look at the most visited websites stats, which reveal the top 10 sites by total visits.
11. Once again, Google is the most visited website overall with 101.35 billion total visits, and interestingly, more than 74 billion of those come from mobile devices, while desktops make up just 27.2 billion visits.
12. YouTube follows with 47.12 billion total visits, where almost 68% of its traffic comes from mobile. Despite a slight year-over-year dip of 4.01%, it still grew by over 10% month-over-month.
13. Facebook ranks third with 9.94 billion total visits, and its traffic is almost evenly split between desktop (50.36%) and mobile (49.64%). However, it has seen a 12% decline year-over-year, reflecting changes in user behavior.
14. Instagram comes next with 5.71 billion visits, recording steady growth with a 7.96% increase month-over-month and 5.84% growth year-over-year. Mobile dominates its traffic share at 53.38%.
15. ChatGPT has emerged as one of the fastest climbers with 5.24 billion total visits, showing an incredible 621% growth year-over-year. A huge 76% of its traffic comes from desktops, which is rare compared to most top websites that are mobile-heavy.
ChatGPT traffic share by device
16. Wikipedia holds 4.76 billion total visits, and unlike most platforms, nearly 76% of its traffic comes from search, making it the top knowledge resource people find through Google.
17. Reddit is close behind with 4.66 billion visits, and more than 36% year-over-year growth shows how strong its community engagement remains. Around 59% of its traffic comes from mobile.
18. Pornhub registers 4.21 billion total visits, with an overwhelming 91% of its traffic coming from mobile devices. Despite being a top site, its numbers have slightly declined by 2.91% year-over-year.
19. X.com (formerly Twitter) sees 3.96 billion visits, recording a massive 250% growth year-over-year. Its traffic is split with 55.75% from mobile and 44.25% from desktop.
20. Yahoo.com still attracts 3.83 billion total visits, recording a strong 32% month-over-month growth. Mobile traffic makes up 65% of its audience, with the largest share of visitors coming from the United States (36.6%), Taiwan (5.8%), and Brazil (4.5%).
Yahoo.com website traffic by country
Most Visited Websites By Unique Visits
Unique visits focus on the actual number of different people who use a site, even if some of them return many times.
It shows a platform’s real reach and how many individuals it manages to attract by ignoring the repeat traffic.
For example, a news website may not be opened dozens of times a day by the same user, but it can still reach millions of unique visitors who each check in once or twice.
Here are the most visited websites stats that show the top sites by unique visits.
21. Google.com leads the internet with 6.25 billion unique visitors, making it the single most visited site by individuals worldwide.
22. YouTube.com comes second with 3.64 billion unique visitors. It’s the top video-sharing platform where users collectively watch over 1 billion hours of video daily. That accounts for 5 billion videos watched every day.
Most popular websites worldwide by unique visitors
23. Facebook.com has 2 billion unique visitors, and it remains the world’s largest social network with over 2 billion daily active users.
24. Wikipedia.org reaches 1.54 billion unique visitors, highlighting its role as the most accessed online encyclopedia with more than 65 million articles in over 300 languages.
25. Instagram.com attracts 1.5 billion unique visitors, fueled by its 500 million daily active users who engage with photos, reels, and stories.
26. Reddit.com records 1.03 billion unique visitors, thanks to the presence of more than 100,000 subreddits on the platform.
Reddit has over 100,000 communities
27. Despite being banned in some countries like India, Pornhub.com sees 0.93 billion unique visitors, making it one of the most visited adult content platforms in the world.
28. TikTok.com also reaches 0.93 billion unique visitors, with users spending an average of 95 minutes per day on the app, according to Backlinko.
29. X.com registers 0.84 billion unique visitors, reflecting its continued influence after rebranding from Twitter.
30. Twitter.com separately logs 0.82 billion unique visitors, as archived and non-logged-in users still visit the platform despite the shift to X.com.
31. Amazon.com attracts 0.8 billion unique visitors, with the majority of its traffic coming from the United States, which accounts for 82% of all visits.
Amazon.com website traffic by country
32. Bing.com has 0.68 billion unique visitors, remaining the second most used search engine after Google, with strong adoption in markets like the U.S. and Europe.
Most Visited Websites By Session Length
Session length is an important metric that measures how much time people spend on a site in a single sitting.
A longer session usually means the site offers engaging content that keeps users interested, like streaming platforms or social media feeds.
On the other hand, shorter sessions may happen on search engines where people want a quick answer to a query and leave right after finding it.
Let’s take a look at the most visited websites stats, which show the top sites by session length.
33. WhatsApp.com tops the list with an average session length of 31 minutes and 17 seconds, and unlike most platforms, the majority of its visits still come from desktops at 84%, while just 16% of traffic is from mobile devices.
34. YouTube.com holds users for 24 minutes and 15 seconds per visit, and most of its audience arrives directly at the site (84.02%), with Google search driving just over 8% of visits.
35. MSN.com ranks third with an average visit of 18 minutes and 9 seconds, showing particularly strong desktop usage at 91.23%, with its largest audience based in the United States.
Most popular websites worldwide by time per visit
36. X.com keeps users engaged for 15 minutes and 26 seconds per session, with over three-quarters of its traffic coming directly, and most visitors continue on to t.co and twimg.com after leaving.
37. Facebook.com averages 14 minutes and 55 seconds per visit, where nearly 80% of traffic comes directly to the platform, and its users often move on to YouTube and Google afterward.
38. Netflix.com logs 13 minutes and 43 seconds per visit, and while people stream mostly on apps, the website itself sees 76.39% of traffic from desktop devices compared to 23.61% from mobile.
39. Instagram.com holds users for 13 minutes and 28 seconds per session, with the majority of its visitors arriving directly (70.25%), while Google accounts for nearly 16% of referral traffic.
40. Google.com records 12 minutes and 53 seconds per visit, with an overwhelming 91.78% of its visitors coming directly, and many continue on to YouTube and Reddit after their searches.
Google.com traffic source
41. XVIDEOS.com averages 12 minutes and 35 seconds per visit, with a core audience concentrated in Russia (16.56%), Brazil (12.85%), and Saudi Arabia (12.09%).
42. Reddit.com rounds out the top ten with 12 minutes and 27 seconds per session, with nearly half of its audience in the United States and more than 57% of visits coming through organic Google search.
Most Visited Websites By Pages Per Visit
Pages per visit tells us how many different pages someone views during one session on a website. The more pages users click through, the more engaging the platform tends to be.
For example, e-commerce websites score high here because people like to browse products across multiple pages before deciding what to buy.
Social media can also have high numbers since users keep scrolling and clicking into different profiles or posts.
These are the most visited websites stats that reveal the top sites by pages per visit.
43. Bet.br tops the list with 14.22 pages per visit, showing deep engagement on the platform, and despite its activity, it maintains a relatively low bounce rate of 23.31%.
44. Bilibili.com (a Chinese video-sharing platform) follows with 13.35 pages per session, while keeping its bounce rate low at 14.74%.
45. X.com users average 13.14 pages per visit, supported by heavy scrolling and interaction with posts, though it sees a higher bounce rate of 30.72%.
46. Instagram.com records 12.91 pages per visit, driven by users moving between profiles, reels, and stories, while its bounce rate stands at 51.41%.
Instagram bounce rate
47. YouTube.com holds users for 12.87 pages per visit, as people jump between recommendations and playlists, with a bounce rate of just 20.54%.
48. Facebook.com keeps visitors browsing through feeds, groups, and profiles with 12.57 pages per visit, and its bounce rate comes in at 30.26%.
49. Naver.com sees around 12.16 pages per visit, while its bounce rate sits at 25.04%.
50. VK.com users log 10.93 pages per visit, showing steady engagement with its social features, though its bounce rate is slightly higher at 31.75%.
51. XNXX.com averages 10.32 pages per visit, keeping users browsing across categories with a relatively low bounce rate of 18.95%.
52. Google.com rounds out the list with 8.78 pages per session, maintaining a bounce rate of 27.07%, and its dominance in search is clear as 71.33% of traffic goes to the first 10 results, while just 3.99% of users make it to the second page.
Percentage of Google traffic by results page
Most Visited Websites By Category
Websites aren’t all built for the same reason, which is why categories matter when looking at traffic.
Search engines, social networks, video platforms, shopping sites, and news outlets each serve a different purpose, yet they all compete for people’s time online.
By breaking them into categories, we can see not only which platforms dominate but also which types of websites people depend on the most.
Let’s take a look at the most visited websites stats that show the top sites by category.
53. Google.com leads the Search Engines category, with Bing.com, Yahoo.co.jp, Yandex.ru, and Baidu.com also ranking among the top platforms worldwide.
54. YouTube.com dominates the Streaming & Online TV category, joined by Netflix.com as another major global entertainment site.
55. Facebook.com tops the Social Media Networks category, alongside Instagram.com, X.com, Reddit.com, WhatsApp.com, TikTok.com, and LinkedIn.com as key players in the space.
Most visited websites by category
56. ChatGPT.com leads the Programming and Developer Software category, standing as the most visited website in its field.
57. Wikipedia.org remains the top site in Reference Materials as it continues to dominate as the world’s go-to encyclopedia.
58. Yahoo.co.jp heads the News & Media Publishers category, with Yahoo.com also maintaining a strong global presence.
59. Amazon.com drives the Ecommerce & Shopping – Marketplace category, with Temu.com also ranking among the top destinations for online shopping.
60. Bet.br leads the Gambling – Sports Betting category, holding the top position in its segment.
61. Pornhub.com tops the Adult category, joined by XVideos.com and XHamster.com as other heavily visited sites.
62. Weather.com stands out in the Weather category, ranking as the most visited site for global forecasts and climate information.
63. Canva.com leads the Graphics, Multimedia, and Web Design category, ranking as the most popular creative platform in its space.
64. Booking.com leads the Travel & Tourism – Accommodation and Hotels category as it’s the most visited platform worldwide for hotel and lodging searches.
Conclusion
That caps off our most visited websites stats.
Google stands as the most visited overall, while WhatsApp leads in session length, and Bet.br records the highest pages per visit.
YouTube, Facebook, Instagram, and X rank high across multiple engagement metrics, showing their global reach.
When it comes to categories, Google dominates search engines, Amazon leads ecommerce, YouTube rules video streaming, and Facebook heads social media.
Our stats reveal how a mix of global giants and niche platforms shape the way billions use the internet daily.