Author: Khyati Hooda

Did you know that in 2023, global eCommerce sales reached $5.8 trillion? This massive number shows just how essential online shopping has become for businesses everywhere.  eCommerce isn’t just a sales channel—it’s a game-changer that’s reshaping the entire way companies run and market their products. In this article, we’re going to dive into the latest…

Since it was launched in 2004 by Mark Zuckerberg and his Harvard friends, Facebook has blown up from a college networking site into a massive global social media powerhouse. Every day, millions of people log in to chat with friends, share updates, and scope out new products.  With such a massive user base, Facebook offers…

Knowing the latest advertising trends is key for digital marketers like you to hit your goals effectively. It’s like having a roadmap that clears away the guesswork and helps you tweak your strategies to match consumer behavior, new platforms, and their evolving preferences.  That’s why we’ve gathered the most crucial advertising stats for you. This…

Picture yourself scrolling through Instagram, where trends come and go in the blink of an eye. Every day, new features pop up, and influencers are always shaking things up. Keeping up on this super-fast platform can feel like chasing a moving target. That’s where Instagram statistics come into play. They’re not just numbers—they’re like insider…

Ever wonder how some businesses always pop up first when you search for something nearby? That’s thanks to local SEO—the magic that helps businesses like yours get noticed online by local customers.  Local SEO stats are like your secret weapon in this digital game. They give you the numbers you need to make smart decisions,…

Imagine a friend raving about a new café in town. You trust their opinion so you decide to visit. This simple act of sharing recommendations is what word-of-mouth marketing is all about. It’s powerful because people trust each other more than ads. Word-of-mouth marketing works through “social proof.” We look to others for guidance, thinking…

Social media isn’t just a tool—it’s a game-changer for businesses, no matter their size. Today how you handle social media marketing can greatly influence your brand’s success. That’s why it’s so crucial to refine your marketing approach and stay informed about current trends and ever-evolving user behaviors.  Now this is where social media marketing statistics…

After coming out in 2022, ChatGPT quickly became a popular tool for businesses and individuals to use alike. In fact, it set the record for the fastest-growing consumer app in history, gaining 100 million monthly active users in just two months. Since then, ChatGPT has continued to grow and evolve, offering various features and capabilities…

Video marketing has gained a lot of popularity in recent years, and rightfully so. With attention spans ranging between 8 and 12 seconds, it’s no surprise that video has become a preferred method for consuming information. But just how effective is video marketing? Also, what kind of videos tend to do better? For marketers to…

Even if you don’t always read your emails, you most likely have the default email app installed on your phone. That’s because email remains one of the most popular forms of communication even today. For businesses, it serves an even greater purpose — email marketing. Businesses can use emails to reach out to their customers…

It wouldn’t be wrong to say that most marketing is digital now. Even when traditional methods are used, digital tactics supplement them. Digital marketing is a mix of social media, content, emails, online ads, and influencer content. Besides, we’re now seeing the rise of user-generated content and video marketing. Together, these digital marketing strategies help…

With social media being as big as it is, there’s a common misconception that it has replaced blogs. However, that’s far from true. Blogs are still up and thriving, especially in the tech and lifestyle industries. In fact, blogging has become a full-time career for many individuals, with some even making six-figure incomes from their…

The adage ”content is king” has never been more relevant than in today’s digital age. We’ve got AI tools churning out hundreds of words in seconds and a never-ending stream of social media posts. Amidst all this noise, high-quality content marketing emerges as the best way to grab and hold attention. A slight difference is…

SEO is the key to unlocking your website’s potential and ensuring it ranks high in search engine results. Whether you’re a digital-age business owner or a website developer, it’s important to stay up-to-date on the latest SEO trends and statistics. In this guide, we’ll share some important SEO statistics that you can apply to your…

In the search engine optimization (SEO) world, we measure a host of metrics, including but not limited to domain authority, backlinks, page rank, and search visibility. However, one metric that is often overlooked but equally important is monthly search volume. In simple words, it is the number of times a particular keyword or search term…

Did you know that the top-ranking websites on Google also rank in the top 10 search results for about 1,000 similar keywords? That means keywords play a huge role in making you rank high. But how do you find these keywords? That’s where keyword research tools come in. In this guide, we compare different keyword…

Google Search Console is to a website owner what a dashboard is to a car driver. It’s where you can see what’s working for your website and what might need to be changed. While the Google Search Console can give you pretty much all the information you need about the keyword rankings of your website,…

When it comes to pay-per-click (PPC) advertising, Google Ads takes the top spot, bringing in an estimated $81 billion in revenue for the company. However, running a Google ads campaign is no child’s play.  The competition is fiercer than ever; bids for some keywords can be as high as $40 per click.  In such a…

In search engine optimization (SEO), links are the backbone of a website’s ranking. Think of them as thumbs up or recommendations from other websites, indicating that your site has valuable information.  According to Authority Hacker’s study of over a million links, top ranked pages on Google have a lot of internal backlinks. There’s also some…

Search engine optimization (SEO) is among the most pressing concerns for any business with an online presence. Be it for your personal or business website, optimizing SEO is the key to drive traffic to your website.  Did you know that 96.55% of Google’s pages get zero search traffic? So, what about those who do?  They…

Google is the largest search engine in the world, getting the majority of the web search traffic. It goes without saying that website owners need to monitor their Google performance to ensure they’re not missing out on potential traffic.  Google Search Console (GSC) is the heart of Google’s interaction with website owners.  It allows users…

When it comes to social media marketing, Instagram is one of the most important platforms on which to ensure a presence. Nowadays, it’s imperative for brands to have a cross-channel social media strategy.  Instagram is a key part of this approach because only 0.2% of the platform’s users are unique to it. The rest are…

After the takeover of Twitter by Elon Musk, many people thought the platform would decline in popularity. However, in 2023, Twitter (now X) had 556 million active monthly users.  A year later, the platform receives about 6.1 billion visits every month.  X now has a business website where you can explore the platform’s new marketing…

Instagram has 2 billion monthly active users. That’s a massive audience to tap into. But reaching your target audience organically can be a bit complicated, considering the cut-throat competition among brands on the platform.  The good news is that hashtags can help your audience find you. While branded hashtags do much better, generic ones are…

In the online space, website traffic and keyword ranking are two main indicators of how successful your website is. The more traffic you get, the better.  Since it’s not manually possible to keep track of your website’s traffic, using a website traffic checker tool is the best way to stay updated with the overall performance…

Backlinks are an important part of on-page SEO since they indicate the relevance and credibility of a website.  The more high-quality backlinks a webpage or domain has, the higher its search engine ranking is likely to be.  As a website owner, you must know how to check for backlinks to your website and those of…

Keeping up with trends is an integral part of any SEO campaign. You want to know what your audience is currently searching for and what the trend is overall.  Google Trends is a free tool that helps in this regard.  It is populated by Google’s own search data, making it a reliable and accurate source…

The technical side of your website can be a bit tricky to navigate, especially if you’re not familiar with the coding languages. However, technical SEO is just as important as on-page or off-page SEO.  So, some know-how of the technical aspects of a website is a must.  Two terms you’ll often hear with regard to…

Google search engine result pages (SERPs) are a goldmine of information for SEO professionals.  They tell you what’s ranking on top of the search results for a particular keyword, the featured snippets Google is picking up, the number of images and videos on the SERP, and what the People Also Ask (PAA) section looks like. …

Search engine optimization (SEO) is the soul of any successful website. But it’s also a lot of work.  Between optimizing keywords, tracking rankings, and analyzing backlinks, it’s easy to get overwhelmed.  Thankfully, there are several SEO extensions for Chrome that can help ease this process. Below, we compare these tools to help you find an…