Khyati Hooda

User-generated content (UGC), which refers to content created by users, has recently become a powerful tool for building brand awareness and driving engagement.  However, today’s…

As a marketer, you understand just how vital landing pages are for capturing leads and converting visitors into customers.  That said, designing a landing page…

Influencer marketing has grown really strong as social media has become a bigger part of our daily lives. People now turn to their favorite stars…

Online shopping has really taken off in recent years and shows no signs of slowing down.  With the internet and digital tools making it easy…

Picture this: You’re walking down the street, surrounded by bustling shops, restaurants, and billboards.  Something catches your eye—an ad for a brand-new smartphone. You don’t…

Imagine trying to go a day without your smartphone. It sounds tough, right? That’s because our phones have become a big part of our daily…

Voice search was introduced by Google in 2011, and back then, it was more of a fun gimmick than something people took seriously. But with…

From blogs to videos, there are countless ways to express yourself or build your online brand.  One powerful platform that often gets overlooked is podcasting. …

As we approach 2025, the tech world is on the brink of exciting changes, with technology becoming an even bigger part of our day-to-day lives….

Customer retention is one of the most important things for any business to focus on.  But what does it actually mean?  Simply put, customer retention…

Driving traffic to your website is just the start. The real challenge is turning those visitors into actual customers. This doesn’t just happen on its…

On September 27 last year, Google turned 25. Although it’s just been 25 years, the search engine had a big impact on how we live. …

For any business today, a strong digital marketing plan that boosts the mobile experience is a must. Investing in mobile marketing isn’t just important—it’s key…

YouTube isn’t just a place to watch cat videos or how-to tutorials anymore—it’s a powerhouse for brand growth, user engagement, and boosting sales.  With 2.49…

Twitter, now rebranded as X, is still the place where the world’s biggest conversations happen—from trending topics to breaking news. Even with its changes, it…

Think about the last time you were hunting for a new place to eat or needed to fix something. What’s the first thing you probably…

The holiday season is prime time for businesses since everyone’s in a spending mood, ready to celebrate with enthusiasm. Whether it’s decking the halls or…

Online advertising has become a crucial and highly profitable marketing strategy lately. It seems like everyone’s jumping on the ‘online’ bandwagon these days.  But with…

Did you know that in 2023, global eCommerce sales reached $5.8 trillion? This massive number shows just how essential online shopping has become for businesses…

Since it was launched in 2004 by Mark Zuckerberg and his Harvard friends, Facebook has blown up from a college networking site into a massive…

Knowing the latest advertising trends is key for digital marketers like you to hit your goals effectively. It’s like having a roadmap that clears away…

Picture yourself scrolling through Instagram, where trends come and go in the blink of an eye. Every day, new features pop up, and influencers are…

Ever wonder how some businesses always pop up first when you search for something nearby? That’s thanks to local SEO—the magic that helps businesses like…

Imagine a friend raving about a new café in town. You trust their opinion so you decide to visit. This simple act of sharing recommendations…

Social media isn’t just a tool—it’s a game-changer for businesses, no matter their size. Today how you handle social media marketing can greatly influence your…

After coming out in 2022, ChatGPT quickly became a popular tool for businesses and individuals to use alike. In fact, it set the record for…

Video marketing has gained a lot of popularity in recent years, and rightfully so. With attention spans ranging between 8 and 12 seconds, it’s no…

Even if you don’t always read your emails, you most likely have the default email app installed on your phone. That’s because email remains one…

It wouldn’t be wrong to say that most marketing is digital now. Even when traditional methods are used, digital tactics supplement them. Digital marketing is…

With social media being as big as it is, there’s a common misconception that it has replaced blogs. However, that’s far from true. Blogs are…