Khyati Hooda

As we approach 2025, the tech world is on the brink of exciting changes, with technology becoming an even bigger part of our day-to-day lives….

Customer retention is one of the most important things for any business to focus on.  But what does it actually mean?  Simply put, customer retention…

Driving traffic to your website is just the start. The real challenge is turning those visitors into actual customers. This doesn’t just happen on its…

On September 27 last year, Google turned 25. Although it’s just been 25 years, the search engine had a big impact on how we live. …

For any business today, a strong digital marketing plan that boosts the mobile experience is a must. Investing in mobile marketing isn’t just important—it’s key…

YouTube isn’t just a place to watch cat videos or how-to tutorials anymore—it’s a powerhouse for brand growth, user engagement, and boosting sales.  With 2.49…

Twitter, now rebranded as X, is still the place where the world’s biggest conversations happen—from trending topics to breaking news. Even with its changes, it…

Think about the last time you were hunting for a new place to eat or needed to fix something. What’s the first thing you probably…

The holiday season is prime time for businesses since everyone’s in a spending mood, ready to celebrate with enthusiasm. Whether it’s decking the halls or…

Online advertising has become a crucial and highly profitable marketing strategy lately. It seems like everyone’s jumping on the ‘online’ bandwagon these days.  But with…

Did you know that in 2023, global eCommerce sales reached $5.8 trillion? This massive number shows just how essential online shopping has become for businesses…

Since it was launched in 2004 by Mark Zuckerberg and his Harvard friends, Facebook has blown up from a college networking site into a massive…

Knowing the latest advertising trends is key for digital marketers like you to hit your goals effectively. It’s like having a roadmap that clears away…

Picture yourself scrolling through Instagram, where trends come and go in the blink of an eye. Every day, new features pop up, and influencers are…

Ever wonder how some businesses always pop up first when you search for something nearby? That’s thanks to local SEO—the magic that helps businesses like…

Imagine a friend raving about a new café in town. You trust their opinion so you decide to visit. This simple act of sharing recommendations…

Social media isn’t just a tool—it’s a game-changer for businesses, no matter their size. Today how you handle social media marketing can greatly influence your…

After coming out in 2022, ChatGPT quickly became a popular tool for businesses and individuals to use alike. In fact, it set the record for…

Video marketing has gained a lot of popularity in recent years, and rightfully so. With attention spans ranging between 8 and 12 seconds, it’s no…

Even if you don’t always read your emails, you most likely have the default email app installed on your phone. That’s because email remains one…

It wouldn’t be wrong to say that most marketing is digital now. Even when traditional methods are used, digital tactics supplement them. Digital marketing is…

With social media being as big as it is, there’s a common misconception that it has replaced blogs. However, that’s far from true. Blogs are…

The adage ”content is king” has never been more relevant than in today’s digital age. We’ve got AI tools churning out hundreds of words in…

SEO is the key to unlocking your website’s potential and ensuring it ranks high in search engine results. Whether you’re a digital-age business owner or…

In the search engine optimization (SEO) world, we measure a host of metrics, including but not limited to domain authority, backlinks, page rank, and search…

Did you know that the top-ranking websites on Google also rank in the top 10 search results for about 1,000 similar keywords? That means keywords…

Google Search Console is to a website owner what a dashboard is to a car driver. It’s where you can see what’s working for your…

When it comes to pay-per-click (PPC) advertising, Google Ads takes the top spot, bringing in an estimated $81 billion in revenue for the company. However,…

In search engine optimization (SEO), links are the backbone of a website’s ranking. Think of them as thumbs up or recommendations from other websites, indicating…

Search engine optimization (SEO) is among the most pressing concerns for any business with an online presence. Be it for your personal or business website,…