19 Best SEO Blogs You Should Follow In 2025

Searching for the best SEO blogs to know about SEO and grow your business?

Blogs are a great way to pick up actionable tips and insights to sharpen your SEO skills and knowledge.

But not every blog is worth your time.

Some blogs are purely designed to drive traffic and cash in on ads, leaving you stuck with content that doesn’t improve your SEO results.

In this article, we’ll highlight the top SEO blogs we think will genuinely add value to your digital marketing efforts.

Best SEO Blogs For Beginners

Would you read words before learning the alphabet? Of course not. When it comes to learning, we all start with the basics.

Whether it’s figuring out how to drive a car or learning how to improve SEO to boost traffic, learning the fundamentals always comes first before diving into the tougher stuff.

Below, we’ve listed some of the best SEO blogs for beginners.

These blogs break down SEO basics in a way that’s easy to understand and follow.

1. Keywords Everywhere Blog

You’re already reading the Keywords Everywhere blog! Here, we regularly publish the latest stats (like this) and detailed guides for readers of all skill levels.

Our posts are filled with reliable info, actionable tips, and handy resources. Just scroll to the bottom of our website, and you’ll find our blog section waiting for you. Check out our latest posts and see what grabs your attention.

We’ve also shared how you can use our browser extension to handle all your SEO tasks in one place. You can explore more about it in blogs like:

Unlike many other blogs, we don’t just push our product. We provide honest, unbiased insights on SEO tools and strategies so you can get the right information.

2. Semrush Blog

The Semrush SEO blog covers a wide range of SEO topics, from foundational principles to advanced techniques for seasoned experts.

Every post is thoroughly researched, written by professionals, and packed with relevant screenshots and tips to help you see each concept in action.

You’ll find articles on top SEO tools alongside deep dives into niche SEO topics.

If you’re looking to explore something specific, use the navigation bar to pick a category or subcategory. Or try the search function. Here are a few examples of Semrush SEO blogs:

With over 1 million organic visits per month, the Semrush blog has a huge following so you’ll be in good company.

3. Ahrefs Blog

While you may know Ahrefs for its powerful SEO toolkit, their blog is just as valuable, packed with expert insights.

What makes the Ahrefs blog stand out is their data-driven approach — most articles are backed by original research and real-world case studies that break down complex SEO concepts into actionable tips.

Ahrefs content often comes from first-hand experience, using “how we” instead of “how to” language.

It includes primary research on trending topics and covers a range of subjects like keyword research, on-page SEO, link building, and technical SEO.

Here are a few examples:

You can also subscribe to Ahrefs newsletters. Just enter your email into the Subscribe box on the right side of any blog page.

4. Hubspot Blog

HubSpot’s blog covers more than SEO. It dives into sales, marketing, customer service, and business growth—all revolving around the inbound methodology.

The posts are filled with tips and strategies for marketers and salespeople looking to attract more visitors and turn leads into customers.

Regular topics include content marketing, social media, customer retention, email marketing, sales prospecting, and SEO.

HubSpot is also known for creating its own reports (you might’ve read The State of Marketing & Trends Report). The blog is full of industry trends, case studies, and best practices. Here are some examples:

Like Keywords Everywhere, HubSpot also publishes statistical articles that give you industry insights and reports on future trends.

You can browse blogs by topic or category under the blog section—or use the search icon to find what you need.

5. Mangools Blog

The Mangools blog offers guides, interviews, and “SEOpedia” articles that explain common search engine terms.

Like many top SEO blogs, it’s organized into categories, which you can browse using hashtags like KeywordResearch, GeneralSEO, and LinkBuilding.

You can start with basic SEO blogs, or if you already know the basics, jump into their “Big guides.”

One of the coolest features of Mangools’ blog is the interviews with SEO experts, where they share real-world insights on what actually works (and what doesn’t).

Every post is easy to read, using simple language that helps readers explore SEO with confidence.

Here are a few examples:

These blogs are perfect for marketing beginners and small business owners. You can also subscribe to their newsletter by entering your email.

6. Backlinko Blog

The Backlinko blog is a favorite among SEO pros and digital marketers. It’s packed with in-depth, easy-to-read posts filled with real-world examples.

As you’d expect, there are tons of articles on creating SEO content—think blog posts, videos, and email marketing.

Most posts are written by Brian Dean, Backlinko’s founder and a well-known SEO expert. His posts often feature vibrant graphics and infographics that are easy to share and save.

He also breaks down complex strategies into step-by-step guides with screenshots, making it easy for readers to follow.

Here are a few examples of Backlinko’s blogs:

All blogs are sorted into categories like Content, Ecommerce, General SEO, Keyword Research, Link Building, and more. Or you can search for specific topics using the search bar.

7. Yoast SEO Blog

You may think Yoast SEO blogs are related to WordPress only, but no, it’s beyond that.

Yoast’s blog complements its popular WordPress SEO plugin, making SEO easier for beginners who don’t want to get lost in technical details. It’s full of valuable insights, tips, and updates on SEO.

You’ll find detailed guides and step-by-step tutorials covering on-page SEO, technical SEO, keyword research, content optimization, and much more.

Here are some examples:

The Yoast SEO blog is especially helpful for improving WordPress SEO, but you don’t need to be a WordPress user to apply their tips.

Best SEO Blogs For Intermediate Learners

Many of you are already familiar with SEO basics, so there’s no need to cover that again. You can jump straight to sites offering SEO blogs for intermediate learners.

But if you feel like refreshing your memory, feel free to go through the basic blogs first.

Here’s a list of SEO blogs for intermediate learners.

Once you’ve got the basics nailed down, add these sites to your routine for advanced SEO techniques and insights.

8. Onely Blog

Onely is an agency that specializes in technical SEO, so its blog covers topics like crawlability, indexability, page speed, and robots.txt.

This makes it one of the best SEO blogs for technical SEOs and web developers, but even other marketers can pick up useful tips.

It also offers “how to fix” guides for technical issues, such as:

SEO mistakes—whether they’re technical issues or on-page errors—can hurt your chances of ranking on Google. That’s why fixing technical issues is a crucial part of your SEO strategy.

9. Aleyda’s SEO Blog

Aleyda Solis is an SEO consultant and speaker who’s known worldwide for her expertise in international and technical SEO.

She shares expert opinion, strategies, and SEO tips on her blog, all of which focus on actionable steps and practical advice.

Her posts include detailed guides, case studies, and tutorials that are helpful for beginners but are mostly geared toward more experienced SEO professionals. Here are some examples of her blogs:

You can also subscribe to her newsletter from the right side of the page.

If you want to connect with Aleyda directly, feel free to reach out to her on social media.

10. Brodie Clark’s SEO Blog

Brodie Clark is one of the most well-known SEOs in Australia. On his blog, he shares insights from his daily work as an SEO consultant.

With over a decade of experience in SEO, Brodie has held senior roles at top SEO agencies in Australia before transitioning to full-time consulting with Brodie Clark Consulting Pty Ltd in 2019.

His posts pack a punch:

In 2022, he used Foot Locker as an example to highlight an issue with thumbnail indexing in Google. A year later, the brand followed his advice and saw a 228% increase in associated traffic.

Here are a few examples of his blogs:

Even Aleyda Solis, along with other top SEO experts like John Mueller and Cyrus Shepard, has praised his work.

11. ThreeDigital Blog

The team at TheeDigital Blog has been sharing digital marketing and SEO insights since 2004.

Run by TheeDigital, a web design and digital marketing agency, this blog covers everything from basic SEO principles to advanced tactics and strategies.

Topics include keyword research, link building, local SEO, and content optimization.

The blog also features posts from a team of seasoned digital marketers, SEO specialists, and web designers. Here are some examples:

Since TheeDigital is experienced in web design, the blog often combines SEO with web design and user experience (UX).

It includes discussions on how website design affects SEO, the importance of mobile responsiveness, and how to create user-friendly website interfaces.

12. SE Ranking Blog

The SE Ranking blog is perfect for anyone getting into SEO. The writers are seasoned experts, so you’re getting practical strategies that actually work.

Whether it’s keyword research, link building, technical SEO, or staying on top of Google’s latest changes, this blog covers it all. Think of it as an SEO encyclopedia, but way more fun to read.

If you’re new to SEO, you’ll find easy-to-understand guides. For seasoned pros, there are deep dives into complex strategies that will keep you sharp.

Here are some examples of their blogs:

In short, the SE Ranking blog is a go-to guide for everything SEO. It’s a mix of expert advice, thorough learning, and the latest news, all served in a way that’s engaging and super useful.

13. Content Marketing Institute

Content Marketing Institute (CMI) is among the top SEO blogs for content marketers, with posts designed to help you grow your knowledge, skills, and career.

We recommend checking out their SEO category, but you’ll also find valuable insights in other topics like content optimization, social media, content creation, and audience building.

Here are some examples of SEO blogs:

The site also offers research insights on topics like B2B Content Marketing, B2C Content Marketing, Content Marketing Career & Salary Outlook, Enterprise Content Marketing, and Tech and Visual Content Marketing.

These reports give a great overview of the content marketing industry and share predictions for the future (2025 and beyond).

14. Zyppy Blog

The Zyppy blog is by Cyrus Shepard, a well-known SEO influencer and speaker.

Shepard regularly conducts research to provide data-driven recommendations. Once, he even went “undercover” as a Google Search Quality Rater so readers can expect unique and reliable insights.

Here are some examples of Zyppy’s SEO blogs:

You can also subscribe to their newsletter by sharing your email.

The Zyppy team also offers SEO consultancy services to help you drive or recover Google traffic, increase visibility, and boost conversions.

If you’re interested, you can connect with them through their website.

Best SEO Blogs For Experts

This last section of our article covers top SEO blogs for experts. Because even seasoned SEO pros need help sometimes, and that’s where these blogs come in handy.

Add these to your reading list for deep SEO insights and the latest industry updates.

15. Google Search Central Blog

As the official voice of Google since 2002, Google Search Central is an essential resource for any SEO professional.

This authoritative blog provides direct updates on search algorithms, ranking factors, and best practices.

As a digital marketer, you know how crucial it is to understand ranking factors and algorithms. They’re the main drivers of your Google ranking.

In addition to breaking news and algorithm changes, you’ll find detailed technical guides and actionable tips to improve your website’s organic performance.

Here are some examples:

We’ve included this tool in the SEO blogs for experts section because it doesn’t cover the basics of SEO.

Rather, it focuses on technical advancements and changes in Google Search.

16. Marie Haynes’s Blog

Marie Haynes’s blog offers advanced insights and analyses on SEO, Google algorithm updates, E-E-A-T, and website quality issues.

She often conducts in-depth SEO audits, and shares case studies packed with practical tips to help webmasters and SEO pros navigate the complexities of SEO.

Here are some examples of her blogs:

Besides SEO, you can dive into topics like AI, Google API Docs, Google Webmaster Help Hangouts, Link Building, and On-Page Optimization.

You can also get a membership for her blog, but it’s a paid option, so only invest if you like what she shares. Otherwise, her free blogs are a great place to start.

17. GSQi

The GSQi blog by Glenn Gabe gives an in-depth analysis of Google algorithm updates, SEO audits, and website quality assessments.

Each post is highly detailed and analytical, featuring real-world examples and case studies that show effective SEO strategies and tactics.

Here are some examples:

Gabe brings over 27 years of digital marketing experience and frequently contributes to other top SEO blogs.

18. Detailed

The Detailed blog offers advanced strategies and case studies on SEO and digital marketing.

It’s geared toward seasoned pros, delivering practical insights backed by real-world examples and experiments that show what works—and what doesn’t—in SEO.

While the blog doesn’t have a huge content volume, its standout feature is the quarterly playbooks. These break down the latest SEO trends and explain how advanced SEOs can implement them effectively.

Examples of the blog posts include:

A team of full-time search analysts crafts these blogs so you know the insights are well-researched and packed with actionable information.

19. Search Engine Land

Search Engine Land is a go-to news source for SEO professionals, well-known for its coverage of Google algorithm updates and industry trends.

It’s packed with actionable insights and the latest SEO practices you can use to grow your blog.

This blog is best suited for readers with a solid grasp of SEO basics to fully benefit from its articles.

Examples of articles include:

What makes Search Engine Land stand out is its mix of timely news and expert analysis.

The seasoned editorial team simplifies complex updates into easy-to-understand strategies, while guest contributions from top industry pros add unique, strategic insights.

Conclusion

No matter your SEO experience level, there’s a blog (or a bunch of blogs) for you. These sites are full of practical tips and expert insights to help you tackle tricky algorithm updates, know the ranking factors, and master proven strategies.

When it comes to SEO, one should always stay updated. So bookmark your favorite ones from the list above, sign up for newsletters (if available), and make a habit of reading one or two blogs every day.

And FYI: This is also an SEO blog. Keep reading Keywords Everywhere blogs to learn more about SEO.