Keyword research can become a headache for you, but the Keywords Everywhere extension simplifies the process and allows you to quickly find the keywords your business needs to boost traffic from both organic and paid search.
Want to learn more about search volume for keywords and our tool for tracking it? Then keep reading!
What is search volume?
Search volume is the total number of searches performed on search engines like Google, Yahoo, Bing, and more. It is shown as the average monthly volume over the past 12 months.
Search volume data is a crucial building block of your search engine optimization (SEO) strategy.
With the Keywords Everywhere extension, you can easily estimate keyword traffic for free.
Why is knowing search volume important?
When talking about SEO, search volume is a key factor in determining how effectively you can drive traffic to your website.
The higher the number of searches for a particular keyword, the greater the opportunity to attract visitors.
But it’s not just about picking high-volume keywords—it’s about finding the right balance between volume, competition, and relevance to your audience and content strategy.
Monitoring trends, like seasonal or industry-specific search patterns, helps you understand what people are looking for at different times of the year.
Tools like APIs and average monthly search data can help you decide which keywords you should target based on their competition and relevance.
How to get search volume for keywords?
With the Keywords Everywhere extension, you can instantly access keyword search volume and other valuable metrics.
All you need to do is type your keyword into the Google search bar and hit enter. Within seconds, you’ll see the monthly search volume, CPC (Cost Per Click), competition level, and 12-month trend data for your keyword.
Let’s break this down with an example. When we type “fashion” into Google and press enter, here’s what we find:
- Monthly search volume: 1,220,000 searches
- CPC: $0.18
- Competition: 0.52
In addition to this, Keywords Everywhere provides a trend chart on the right-hand side, showing how interest in the keyword has fluctuated over the past year.
If you scroll further, you’ll also discover other valuable insights, including:
- People Also Search For keywords
- Topical and related keywords
- SERP keywords
- Long-tail keyword suggestions
This wealth of data makes Keywords Everywhere a powerful tool for keyword research and helps you refine your SEO strategy and target the most relevant terms.
Why use Keywords Everywhere for keyword research?
Keyword research is one of the initial and most essential steps in any search marketing campaign, be it organic or paid.
However, many free keyword suggestion tools give limited results and functionality, especially when it comes to PPC keyword research.
To attract search engine traffic—through organic searches or paid ads—you need the right set of keywords.
That’s where our free tool shines.
The Keywords Everywhere extension gives you hundreds of relevant keyword results along with some valuable information like trend data, competition level, and estimated CPC, all in just seconds!
How can I check the monthly search volume for multiple keywords at once?
The Keywords Everywhere menu gives you the option to search keyword metrics in bulk.
You can write up to 5,000 keywords in the Bulk Keywords Data Tool, all separated by a new line or a comma.
As soon as you press the “Get metrics” button, the tool will give you relevant metrics for all the keywords, including their monthly search volumes.
This way, you can check the search volume, CPC, competition, and trend data for any list of keywords that you already have.
Save these metrics in a PDF or Excel format and use them to optimize your SEO and content strategy.
What other metrics should I consider along with search volume?
When finding search volume for keywords, considering additional metrics along with search volume helps you make smarter decisions. Here are some key metrics to include:
1. Cost per click (CPC)
CPC is the average amount advertisers are willing to pay per click for a specific keyword. A higher CPC indicates that a keyword is valuable and can lead to conversions.
For SEO, understanding CPC is important as it tells you about the commercial value of a keyword and its potential to attract high-value traffic.
2. Competition level
This reveals how many advertisers are bidding on a keyword, indicating its competitiveness. In SEO, a high competition level means that ranking for this keyword may require bit more effort.
Focus on a blend of high and low-competition keywords to get a balance between visibility and feasibility.
3. Keyword difficulty
This is an SEO-specific metric that estimates how challenging it is to rank organically for a keyword. A keyword with high difficulty will generally need more quality content and backlinks.
Again, balancing high-difficulty keywords with lower ones can help you improve your chances of ranking across different terms.
4. Trends and seasonality
Trends data shows how interest in a keyword fluctuates over time, often provided as a 12-month trend line.
For example, keywords related to holidays, fashion seasons, or some specific events may spike at certain times.
Seasonal trends basically help you align your content strategy to maximize traffic during peak periods.
What is a good search volume for a keyword?
What makes a “good” keyword search volume depends on your industry, goals, and niche.
There’s no magic number that defines it, as search volume is relative and can change over time.
But here are some simple guidelines to help you decide if a keyword’s search volume is right for you:
Relevancy: The most important thing is whether the keyword is relevant to your audience and the content you want to create. Sometimes, a keyword with fewer searches is more valuable if it matches exactly what your audience is looking for. A keyword with lower search volume can be powerful if it aligns closely with your niche and target intent.
Long-Tail vs. Short-Tail Keywords: Keywords come in two main types. Long-tail keywords are longer, more specific phrases. They usually have fewer searches, but they also have less competition and often attract a more engaged audience. Short-tail keywords are shorter and more general. They get a lot of searches, but they’re also highly competitive and difficult to rank.
Competitiveness: When looking at keyword search volume, you should also consider the competition. Some high-volume keywords are dominated by large, well-established websites, making it tough to rank for them. But lower-volume keywords have less competition, so they give you a better chance to show up higher in search results.
Target Region: If your business is local, targeting keywords with lower search volumes can still bring in quality traffic with local relevance. If you’re aiming for a global audience, you need to focus on keywords with higher search volumes to reach more people.
Content Strategy: Your content should match the keywords you’re targeting. Plan your content around each keyword to make sure it fits your overall strategy and provides value to your audience.
Keyword Variations: Don’t just rely on a single keyword’s search volume. Look at variations of the keyword—different combinations, prefixes, and suffixes—since these can bring in a lot of traffic together.
How often should I check keyword search volume?
It’s a good practice to check keyword search volume regularly, especially when you’re planning new content or adjusting your current SEO strategy. Market trends can change so staying updated on keyword performance is beneficial for your business.
Can I use search volume data for PPC campaigns?
Yes! Search volume data is important for your pay-per-click (PPC) campaigns as it helps determine which high-traffic keywords you should bid on. This improves your return on investment (ROI).
How to search for keyword ideas?
Finding the right keyword ideas is essential for driving traffic and improving your website’s SEO performance.
Without relevant and well-targeted keywords, your content may struggle to attract visitors or rank on search engines.
Here’s how you can effectively search for keyword ideas:
Define your goals
Start by understanding your objectives. What do you want to achieve with your content or SEO campaign?
Clearly defined goals will guide your keyword research and help you focus on phrases that align with your strategy.
Your objectives should reflect your target audience’s needs and be specific to your brand or business.
Write down and organize your goals to ensure clarity.
Study your niche
Take the time to research your industry or niche thoroughly. Look at competitors, trends, and popular topics within your field.
Understanding your niche helps you generate relevant keyword ideas and identify content gaps.
Research competitors and trends to spot areas where your content can stand out.
Brainstorm broad topics
List out broad topics related to your brand, products, or services. These will serve as starting points for your keyword research.
For example, if you run a fitness blog, broad topics might include “workout routines,” “healthy eating,” or “weight loss tips.”
Generate seed keywords
Seed keywords are basically the foundation of your keyword research. They are short, simple terms closely tied to your topics.
Think about what your audience might search for, and don’t hesitate to use keyword tools like Keywords Everywhere to expand your list.
For example, a seed keyword for a bakery could be “cakes” or “bread.”
Explore long-tail keywords
Long-tail keywords are much more specific and less competitive than broad terms. They cater to particular user intents and can drive targeted traffic.
For example, a long-tail keyword for “shoes” can be “comfortable running shoes for beginners.” These keywords are very valuable for connecting with niche audiences.
Understand search intent
It’s important to match your keywords with the purpose behind a user’s search.
Whether their intent is transactional (e.g., “buy sneakers”), informational (e.g., “how to tie running shoes”), or navigational (e.g., “Nike store near me”), understanding search intent helps you select the most relevant keywords for your goals.
Use keyword research tools
Use tools to find and analyze keywords effectively. Popular options like Keywords Everywhere, Google Keyword Planner, and Ahrefs can give you information about search volume, competition, and related terms.
These tools simplify the process of discovering keyword ideas tailored to your audience.
Conclusion
Understanding how to get search volume for keywords is crucial for creating content that ranks and drives traffic.
Knowing search volume helps you target the right set of keywords with the best balance of relevance and competition.
With Keywords Everywhere, you can instantly access search volume data, CPC, competition, trends, related keywords, and other essential metrics directly as you browse.
This makes your keyword research efficient and effective for boosting organic and paid search performance.