#003: John Doherty on Processes and Tools used for Competitor Analysis for SEO


John Doherty is an SEO powerhouse with over a decade of experience in the game. He has also led marketing and growth on marketplaces with over 10 million+ visitors a month and was formerly the lead growth manager at Trulia Rentals, head of marketing at HotPads, and head of and senior consultant at Distilled NYC.

In this episode

John touches on the following subjects in this podcast:

  • The tools, processes, and metrics he uses for competitor analysis in SEO
  • How to match companies with the right SEOs and vice versa
  • His tips on how marketing agencies and freelancers can get more clients
  • The common mistakes that both freelancers and clients make when attracting the right SEO talent
  • How he juggles it all – being a writer, consultant, trainer and CEO
  • How to keep calm, balanced and destress from the unpredictability of the SEO
  • His top tips on staying ahead of the game and maintaining a high level or productivity

Find John Online

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