See Moz Link Metrics on Every Google Result

What the metrics mean

Keywords Everywhere adds Moz's link metrics to the bottom of every Google search result, so you can judge how strong a site's backlink profile is without leaving the page.

Run any Google search and you will see a new line under each result, like the one below.

Moz link metrics shown under each Google search result

Here is what each metric tells you.

Metric What it tells you
Domain Authority (DA) Moz's 0 to 100 prediction of how strongly the whole domain can rank. The number beside it is the change over the last 12 months, handy for spotting domains that have gained or lost links fast.
Referring Domains (Ref Dom) How many separate websites link to the domain at least once. One site can send many links, so this is usually the more meaningful number.
Referring Links (Ref Links) The total number of backlinks pointing to the domain, counting every link rather than every site.
Spam Score Moz's estimate, shown as a percentage, of how risky the domain's link profile looks. A flag to investigate, not proof of spam.
Link Propensity How likely the domain is to link out to other sites. A higher figure is useful when you are looking for sites to approach for backlinks. Shown in the hover popup.
Total Backlinks The full backlink count for the domain. The SERP line shows a rounded figure; the popup shows the exact number.

The popup and DA trend chart

Move your mouse over the metrics and a larger popup opens with the full set of numbers for that domain, plus a chart.

Moz link metrics hover popup with the Domain Authority trend chart

The chart is the DA trend chart. It plots the domain's Domain Authority over the last few years, so you can see at a glance whether its authority is climbing, flat or sliding, useful context that a single number cannot give you.

You can also Copy or Export the data straight from the popup.

See the backlinks behind the numbers

Next to the link metrics there is a Show Backlinks link.

The Show Backlinks link under a Google result

Click it to open a panel listing up to the top 10,000 backlinks for that URL, sorted by authority. For each one you see the source URL, the anchor text and the Domain Authority of the linking page.

By default the panel shows one backlink per source domain. Click show all backlinks per subdomain to see every link from each site, or show backlinks for entire domain to pull the links pointing at every page on the website, not just the one URL.

The backlink data panel showing source URL, anchor text and DA

For a full workflow built around this data, see the free backlink checker.

Want to check a single site's Domain Authority without installing anything? Our free Domain Authority Checker looks up the Moz DA for any domain right in your browser.

How to read the numbers

The metrics are a quick way to judge how hard a result will be to outrank. A few things are worth keeping in mind so you read them correctly.

Domain Authority and Spam Score are Moz's predictions, not Google's. Google does not use Domain Authority to rank pages. Moz built it as a yardstick to estimate ranking strength, so treat it as a comparison tool, not a target to chase.

DA is logarithmic and relative. Pushing a score from 20 to 30 is far easier than from 70 to 80, and a number only means something next to the other results on the same search. Compare competitors on one SERP rather than aiming for an absolute figure.

Referring domains usually beats raw link count. One hundred links from one hundred different sites is worth far more than one hundred links from a single site, so weigh referring domains more heavily than total backlinks.

To turn these signals into a single difficulty number for a keyword, see how we combine Moz Domain Authority with on-page and off-page factors on the SEO Difficulty metrics page.

Why your link counts differ between tools

If Moz shows fewer links than Ahrefs, SEOprofiler or your own records, that is expected, not a fault.

Every link tool runs its own crawler and its own index, and none has crawled the entire web. So the counts never match exactly, and a link that appears in one tool can be missing from another. Moz also refreshes its index on a schedule, so brand-new links take time to show up.

Two things to know about what Keywords Everywhere shows. It lists up to the top 10,000 backlinks per URL, so very large profiles are capped, use Moz directly for the complete set. And it collapses to one backlink per source domain unless you click "show all backlinks per subdomain", which is why a domain with many links can look like a single result at first.

In short, Keywords Everywhere surfaces Moz's data as it is. It cannot show links that Moz has not indexed.

Questions you may have

What are Moz link metrics?
They are Moz's measures of a website's backlink strength: Domain Authority, the number of referring domains and backlinks, a Spam Score and Link Propensity. Keywords Everywhere pulls these from Moz and shows them under every result on a Google search, so you can size up a site's link profile without leaving the page.
What is a good Domain Authority score?
There is no universal good number. Domain Authority is a 0 to 100 score that only means something next to your competitors, so compare the results on the same search rather than chasing a fixed target. It is also logarithmic, which means moving from 20 to 30 is far easier than moving from 70 to 80.
Is Domain Authority a Google ranking factor?
No. Domain Authority is Moz's own prediction of how well a site can rank, not a metric Google uses. It is a useful yardstick for comparing sites, but Google does not look at it when ranking pages. Treat it as a guide, not a target.
What is the difference between referring domains and referring links?
Referring domains is the number of separate websites that link to a site at least once. Referring links is the total number of backlinks, and a single domain can contribute many of them. Referring domains is usually the more meaningful number, because 100 links from 100 different sites count for more than 100 links from one site.
Why do my Moz backlinks differ from Ahrefs or SEOprofiler?
Every link tool runs its own crawler and builds its own index, and none has crawled the entire web. So the counts never match exactly, and a link that shows in one tool can be missing from another. This is normal. Keywords Everywhere shows Moz's data, so it reflects what Moz has indexed, updated on Moz's own schedule.
Does Keywords Everywhere show Page Authority?
The metrics shown under each Google result are domain level, so the score you see is Domain Authority for the whole site, not Page Authority for a single URL. Page Authority is Moz's page level version of the same idea. To judge how hard one page is to outrank, see the SEO Difficulty score on our SEO Metrics page.
How many backlinks can I see, and is this a paid feature?
The Show Backlinks panel lists up to the top 10,000 backlinks for a URL, sorted by authority, with the source URL, anchor text and each link's Domain Authority. The Moz link metrics are part of the paid plans, so you need a subscription to see them.