Think about the last time you were hunting for a new place to eat or needed to fix something. What’s the first thing you probably did? You likely Googled it.
Ever since “Google” became a verb in 2006, it’s been the top go-to for millions of people searching for info online. Every day, internet users all over the world use Google to find products, services, and answers to their questions.
Google isn’t just a search engine—it’s a goldmine for businesses wanting to connect with new customers.
In this article, we’ll dive into the latest Google search stats to show why it’s so crucial and how nailing SEO can give your business a serious boost online.
General Google Search Statistics
Google dominates the search engine world with over 91% of the global market. That means it’s a major player in how people search for and find information online.
Let’s dive into some key Google search stats to get a clearer picture of its impact:
1. Google handles an incredible 5.9 million searches every minute. To put that into perspective, that’s about 8.5 billion searches each day, and a whopping 3.1 trillion searches a year.
2. Google’s search index is massive, over 100 million gigabytes! When you search for something, Google sifts through hundreds of billions of webpages to search the most relevant results for you.
3. On mobile devices, if your site ranks first in search results, you’ll get an average click-through rate (CTR) of 22.4%. That drops to 13% for second place, and 10% for third place. By the time you hit tenth place, you’re down to just 2.3% of clicks.
4. When it comes to searches on desktop and mobile, 25.6% and 17.3% of searches respectively don’t click through to another Google property.
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5. In North America, Google holds a huge 89% share of the search engine market. This number is even higher in other parts of the world: 91% in Europe, 95% in South America, and 97% in Africa.
6. The most searched keyword both in the US and worldwide is “YouTube,” with youtube.com getting the most traffic from Google.
7. According to Keywords Everywhere, YouTube pulls in 1.70 billion organic visitors per month for its website, and 76.42 million monthly visitors for its URL.
Google Search Dominance Statistics
Google has been the top player in online search for years. In fact, the term “Google” has become a common way to say you’re searching for something online.
Google’s dominance, especially on mobile, is very impressive. In 2022, it held about 96% of the smartphone search market.
And that’s just one of its many achievements.
Check out these key Google search stats to see just how it is ruling the search world:
8. Google dominates the global search market with a massive 91.04% share. Its closest rival, Bing, only has a small 3.86% share.
9. Google isn’t just popular in the U.S.; it’s also a major player worldwide. In many big markets, it drives over 80% of desktop search traffic. For example, in India, Google has an impressive market share of over 92%.
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10. In 2023, Google.com saw 84.2 billion visits each month and brought in $307.4 billion in revenue.
11. In the U.S., Google Sites attract 277 million unique visitors each month, making it the top multi-platform web property. Microsoft follows with 244 million visitors, and Amazon is third with 242 million.
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12. Globally, 92.96% of online traffic comes from Google Search, Google Images, and Google Maps.
13. Only 49% of Gen Z women use Google for searching. The rest prefer using TikTok.
Desktop vs. Mobile Search Statistics
With the internet everywhere, both mobile and desktop searches are more important than ever. As a business owner, you need to pay close attention to your mobile and desktop users.
Here are some key Google search stats that show just how crucial these searches are for your business:
14. In 2023, Google held about 82% of the global desktop search market.
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15. Around 25% of desktop Google searches end without a click, and 17% of mobile searches do the same.
16. 60% of smartphone users have called out to a business directly from the search results.
17. When people don’t find what they’re looking for right away, they often tweak their search. On desktops, users change their queries 17.9% of the time, while on mobile—they adjust them 29.3% of the time.
18. 51% of smartphone users find new companies or products during their searches.
19. In the U.S., 38.2% of Google searches on desktop use three to four words, and 39.9% of mobile searches do the same. Searches with one to two words make up 31.6% on desktop and 31% on mobile.
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Local Google Search Statistics
Local SEO is now a crucial part of digital marketing. It helps businesses boost their online visibility and connect with customers in their area.
Here are some key Google search stats to keep you updated on local SEO:
20. 77% of people use Google to find local business information. This means businesses that focus on local SEO can boost their local sales significantly.
21. 21% of people in the U.S. use the internet daily to find local businesses, and another 32% research local businesses several times a week.
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22. About 18% of all local searches on smartphones result in a purchase within one day, compared to just 7% for non-local searches.
23. 60% of smartphone users contact a local business directly from search results—like using the “click to call” option.
24. 63.6% of people say they’re likely to check reviews on Google before visiting a business.
25. According to Keywords Everywhere, all “near me” searches have a high volume, showing that more customers are using Google to find local shops.
26. Customers are 2.7 times more likely to see a business as reputable if they find a complete profile on Google Search and Maps.
27. Businesses with a complete Business Profile are 70% more likely to get visits and 50% more likely to be considered for purchases.
Paid Search Statistics
If you’re considering using Google Ads to boost your business’s visibility, you’re probably curious about the returns you can expect and the size of the Google Ads market.
To answer your questions, here are some key stats on Google paid searches and more:
28. Google Ads offer a huge return on investment, with an estimated 700% ROI. For every $1 spent on Google Ads, businesses earn $8 in profit from both search and ads.
29. In 2024, the average click-through rate (CTR) for Google Ads across all industries is 6.42%. The top industries with the highest CTRs are Entertainment and Arts (13.04%), Sports and Recreation (9.66%), and Real Estate (9.20%).
30. The average cost per click (CPC) for Google Ads in 2024 is $4.66. The most expensive industries are Attorneys and Legal Services ($8.94), Home and Improvement ($6.96), and Dental Services ($6.82).
31. The average conversion rate (CVR) for Google Ads in 2024 is 6.96%. The highest CVRs are seen in Automotive Repair and Parts (12.96%), Animals and Pets (12.03%), and Physicians and Surgeons (11.08%).
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32. In 2023, Google removed 5.5 billion ads, suspended 12.7 million advertiser accounts, restricted over 6.9 billion ads, and prevented ads from showing on 2.1 billion publisher pages.
33. 63% of people are likely to click on a paid search advertisement on Google, compared to 15% on Amazon, 9% on YouTube, and 5% on Bing—making Google ads four times more likely to be clicked.
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34. 55% of users who click on Google search ads prefer text ads.
35. 46% of internet users can’t tell the difference between paid ads and organic search results.
36. About 45% of small businesses already have a paid search strategy and 55% of those use display ads.
Google Image Search Statistics
Visual search on social media and search engines is a trend digital marketers can’t afford to ignore. Research shows that people can remember 65% of visual content for up to 30 years.
This highlights how crucial visuals are in digital marketing, the customer journey, and business growth.
Here are some important stats about image search you should know:
37. About 10.1% of Google traffic goes to images.google.com, where people search and click on images around 1 billion times a day—about 11,500 clicks every second! Google has indexed roughly 10 billion images so far.
38. When you use Google Lens, most of the results come from images that are prominently placed on web pages. In fact, about a third of Google Lens results are from images that show up in the top 25% of a page.
39. Pinterest and Amazon are top performers in Google Lens. Pinterest provides 7.2% of all Google Lens results, and Amazon adds 4.1%.
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40. Google Lens seems to favor sites that work well on mobile. A whopping 90.6% of its results come from mobile-friendly sites.
41. Half of online shoppers say that images play a big role in their purchasing decisions. Plus people interact with 3D images about 50% more than with static ones.
Google Voice Search Statistics
Are more people using voice search these days? Absolutely.
Voice search is shifting from something people did rarely to a common habit. This rise is largely thanks to smart speakers like Amazon Alexa and voice assistants on smartphones, like Siri.
But as you’ll see from these Google search stats, people are now using voice search on tablets, in their cars, and even on their desktop computers.
42. About 33.6% of internet users in the US aged 16 to 64 use voice assistants weekly, with men using them more often than women.
43. By the end of this year, over 145 million people in the US will use voice assistants. While smartphones are the top choice, smart speakers, connected cars, and smart TVs are also gaining popularity, with an expected 17 million new users by 2027—making up over half of all internet users.
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44. In 2024, 61.9% of Millennials in the US use voice assistants monthly, mostly on smartphones. Gen Z follows at 55.2%, and Gen X at 51.9%. Only 31.5% of Baby Boomers in the US use voice assistants.
45. Around 38.8 million people in the US use smart speakers for shopping tasks like researching or adding items to their cart, which is 13.6% of the population.
46. Most voice searches are about weather, music, and news. Weather is the most common query in the US, the UK, and Germany. In the US, more than half of voice search users have used it for food delivery, while only 32% of users in Germany have done the same.
Google Discover Statistics
Previously called Google Feed until 2018, Discover now uses data from your searches to create a personalized feed of content just for you.
Available only on mobile devices, Discover doesn’t just wait for you to ask questions—it actively predicts what you might find interesting and valuable.
By considering your activity, it offers a fresh and powerful way to boost web traffic.
Check out these intriguing Google search stats about Discover to help shape your online strategy.
47. Over 800 million people use Google Discover every month to keep up with their interests.
48. Google Discover boasts a high click-through rate (CTR) of 11% across all pages.
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49. On Google Discover, around 46% of URLs are news sites, 44% are e-commerce, 7% are entertainment, and only 2% are travel.
50. Even though news sites make up less than half of the URLs on Google Discover, they get 99% of the clicks.
51. Most URLs on Discover get traffic for only three to four days—with the majority of that traffic coming one to two days after they’re published.
Google Search Statistics For SEO
Since most online activities begin with Google searches, they’re a great way to bring visitors to your website, blog, or business.
SEO helps you rank higher in search results, which means more people will find you.
Let’s dive into some interesting facts about Google that highlight why SEO is so important.
52. About 0.63% of people click on the second page of Google search results, and those results have a click-through rate (CTR) of less than 2.4%. In contrast, the top result on Google gets an average CTR of 27.6%.
53. The #1 search result on Google has about 3.8 times more backlinks than the #2 through #10 results. High-ranking pages are more likely to get linked to by others, as being at the top is seen as a sign of quality.
54. Half of Google users click on a result within 9 seconds. On average, people take about 14.6 seconds to click on their first search result after reviewing their options.
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55. Long-tail keywords receive nearly twice as many clicks. These keywords are often less competitive, making it easier for optimized websites to rank well.
56. A study by Ahrefs found that over 29% of keywords with over 10,000 monthly searches are made up of three or more words.
57. According to Keywords Everywhere, Google SEO trends have stayed steady for the past 12 months. This means that SEO practices and keyword popularity have been consistent, showing no major changes.
Conclusion
These Google Search stats for 2024 provide a clear view of emerging trends and what to expect in the future.
If you use this information to adjust your website and keep up with changing preferences, you’ll really stand out in search results. This means you’ll have a better shot at attracting and engaging potential customers.
Whether you run a law firm, a SaaS company, or any other business, tuning your SEO to these trends can help you pull in more leads and build a solid online presence, driving growth and success for your business.
