Author: Akash Mansukhani

Voice search was introduced by Google in 2011, and back then, it was more of a fun gimmick than something people took seriously. But with big leaps in speech recognition technology, voice search has become a big deal in search marketing.  More people are using their voices to look things up online, find local spots,…

From blogs to videos, there are countless ways to express yourself or build your online brand.  One powerful platform that often gets overlooked is podcasting.  In recent years, podcasts have exploded in popularity, with more creators launching shows and even more listeners tuning in.  Today, there’s a podcast out there for everyone, no matter your…

As we approach 2025, the tech world is on the brink of exciting changes, with technology becoming an even bigger part of our day-to-day lives. We now rely on smart devices for the simplest tasks more than ever before.  Back in 2020, tech giants like Google, Amazon, Apple, Microsoft, and Meta acquired around 13 AI…

Customer retention is one of the most important things for any business to focus on.  But what does it actually mean?  Simply put, customer retention is about keeping your customers coming back for more. When a company has high customer retention, it means customers love the product or service and want to stick around. Why…

Driving traffic to your website is just the start. The real challenge is turning those visitors into actual customers. This doesn’t just happen on its own. You need to use conversion rate optimization (CRO) strategies and tools to boost those conversion rates, even if just a little.  The great news? It doesn’t take a huge…

On September 27 last year, Google turned 25. Although it’s just been 25 years, the search engine had a big impact on how we live.  Millions of people search for different things every day on Google on their computers, smartphones, and other devices. This search engine also creates multiple opportunities for businesses to reach new…

For any business today, a strong digital marketing plan that boosts the mobile experience is a must. Investing in mobile marketing isn’t just important—it’s key to your digital success and will give your online campaigns a serious boost.  Mobile marketing used to be a minor part of the digital landscape, but now it’s the top…

YouTube isn’t just a place to watch cat videos or how-to tutorials anymore—it’s a powerhouse for brand growth, user engagement, and boosting sales.  With 2.49 billion people logging in each month, it’s the second-most popular social media platform. Creators are also seeing a big slice of the pie, taking home about 55% of the revenue…