Author: Akash Mansukhani

As we step into 2024, social media remains a powerful tool for businesses aiming to connect with their audience, build their brand, and fuel growth.  But how can you know if your social media marketing is really making a difference? That’s where return on investment (ROI) comes in. In this blog, we’ll share key social…

If you ask most young people, they probably have TikTok on their phones. TikTok is an exciting platform for brands to use to reach more customers and connect with users. Its unique format grabs attention quickly, showing short videos that you can swipe through.  The algorithm learns what you like and then shows you the…

User-generated content (UGC), which refers to content created by users, has recently become a powerful tool for building brand awareness and driving engagement.  However, today’s UGC statistics show that its impact goes beyond just engagement—UGC also plays a big role in boosting conversion rates.  That said, people can tell when UGC feels too much like…

As a marketer, you understand just how vital landing pages are for capturing leads and converting visitors into customers.  That said, designing a landing page that delivers high conversion rates is no easy task. It requires a fine balance of user experience (UX) design, persuasive copywriting, and smart strategies to hook visitors.  With so many…

Influencer marketing has grown really strong as social media has become a bigger part of our daily lives. People now turn to their favorite stars on Instagram, Twitter, and YouTube for advice on what to buy. Social media has even allowed ordinary people to build their own brands by sharing engaging content with their audience.…

Online shopping has really taken off in recent years and shows no signs of slowing down.  With the internet and digital tools making it easy for businesses to sell without a physical store, the growth is expected to continue.  Shoppers love the convenience, wider product choices, and competitive pricing online shopping offers.  If you’re looking…

Picture this: You’re walking down the street, surrounded by bustling shops, restaurants, and billboards.  Something catches your eye—an ad for a brand-new smartphone. You don’t click it. You don’t even stop.  But hours later, when you’re home browsing for a phone online, that same ad pops up again.  Suddenly, you’re interested.  That’s the power of…

Imagine trying to go a day without your smartphone. It sounds tough, right? That’s because our phones have become a big part of our daily lives.  They’re like mini digital hubs that we use for everything—from checking the news in the morning to streaming our favorite shows at night.  This widespread use of smartphones has…