50 Latest TikTok Demographics Stats To Know In 2025

When TikTok first emerged in 2016, people thought it was just another short video app—but no one expected it to reshape social media as we know it.

Despite facing a ban from the US government in early 2025, it has outpaced competitors, redefined content creation, and built an audience that spends more time on the app than on almost any other social network.

Understanding who’s using TikTok is key to seeing why it’s so powerful.

Today, we’re breaking down the latest TikTok demographics stats to show who’s watching, creating, and engaging on the platform. 

Let’s dive in!

Top TikTok Demographics Stats

TikTok has become one of the most influential social platforms with more than 1.5 billion users worldwide. But who exactly is using TikTok, and how has its audience changed over time?

Understanding TikTok’s demographics gives you information about its massive reach and how brands, influencers, and marketers can effectively connect with users. 

These TikTok demographics stats break down who’s on the platform and what makes its audience unique.

1. As of February 2025, TikTok has 1.59 billion active users every month, making it the 5th most popular social media platform in the world.

2. The United States has the largest TikTok audience, with nearly 136 million users actively engaging with the app.

3. People are spending more time on TikTok than ever. In 2019, the average user spent about 27 minutes a day on the app—by 2024, that number had more than doubled to 58 minutes daily.

4. More than half of TikTok’s users (51%) come from Asia-Pacific, the Middle East, and Africa.

5. TikTok’s audience is slightly more male than female. As of January 2025, 55.7% of users are male, while 44.3% are female.

6. In the U.S., TikTok is especially popular among young adults. 55% of weekly users are between 18 and 34, while only 14% are 55 or older.

7. According to Keywords Everywhere, the domain www.tiktok.com gets 145.3 million visits each month, while its specific URL sees 86,200 visits.

8. Keywords Everywhere widget reports that when it comes to search rankings, TikTok ranks for over 57 million keywords, and its URL alone appears in search results for 1,145 keywords.

TikTok Traffic Stats

TikTok’s traffic numbers are very impressive when you look at them, as billions of users visit this platform every month. The platform has become a daily habit for millions, driving more engagement than many of its competitors.

But how much traffic does TikTok really generate? How does it compare to other social media giants like Instagram and Facebook? 

Here are the latest numbers on TikTok’s web and app activity.

9. The average TikTok visitor views 7.45 pages per visit on the platform. However, TikTok’s bounce rate is 52.55%, which means more than half of visitors leave after viewing just one page.

10. In February 2025, TikTok’s website received 2.54 billion visits, with users spending an average of 10 minutes and 33 seconds per session. This was a 4.13% drop compared to January.

11. TikTok has more than 50 million daily active users. That means nearly 19% of Americans with mobile internet login to the app every single day.

12. TikTok’s traffic mainly comes from direct visits (62.77%), followed by Google searches (23.89%). After leaving TikTok, many users head to Google or YouTube.

13. Most people visit TikTok from their phones. 65.1% of visits come from mobile devices, while 34.9% are from desktops.

14. When it comes to search traffic, TikTok dominates. It gets 767 million visits from organic searches and 960,000 from paid ads. While organic traffic grew 2.46% month-over-month, paid search traffic dropped by 53.15%.

15. According to Keywords Everywhere, the keyword “TikTok” is searched 83.1 million times a month! Related terms like “TikTok download” and “TikTok login” also see massive search volumes.

TikTok Users By Age

TikTok’s popularity started with younger users (13+ only since it’s banned for kids under 13), but its audience has expanded over the past few years. 

While Gen Z remains dominant, Millennials and even older generations are becoming more engaged on the platform.

Knowing which age groups use TikTok the most can help businesses and creators tailor their content to the right audience. These TikTok age stats show how the platform’s user base is divided by age.

16. In the U.S., the largest group of TikTok users is between 25 and 34 years old, making up 30% of the platform’s audience. 55% of all users are under 30.

17. TikTok’s popularity drops with age, as 19% of users are between 35 and 44, while only 13% are in the 45 to 54 age group.

18. Those who are 55 and older make up just 14% of the user base, showing that TikTok still hasn’t fully caught on with older generations.

19. Back in 2022, about 41% of Americans engaged with TikTok. Among younger adults, around 70% of 18- to 19-year-olds were using the app, while 56% of those aged 20 to 29 were active users.

20. As people get older, they tend to like TikTok less. About 33% of adults in the U.S. aged 18 to 34 have a favorable opinion of the platform, but that number drops to just 10% for those 45 to 64 years old.

21. When it comes to a TikTok ban in the U.S., 45% of TikTok users oppose it, compared to only 27% of the general public. Another 21% of users aren’t sure, which is similar to the 27% of the overall population who feel the same.

TikTok Users By Gender

Is TikTok more popular among men or women? While many social media platforms have a fairly balanced gender split, TikTok has some surprising trends when it comes to who’s using the app.

These stats reveal how TikTok’s audience is divided by gender and how engagement levels differ between male and female users.

22. Data reported in TikTok’s planning tools in January 2025 indicate that 44.3% of TikTok’s audience was female and 55.7% was male.

23. One of the reasons why TikTok’s global user base skews male is that—around the world—men are more likely than women to have access to the internet. Digital demographics in developing economies largely drive this phenomenon, but female users outnumber male users in some regions.

24. Female users accounted for only 30% of TikTok’s potential ad reach across Southern Asia in January 2025, while in Western Africa, the figure was just 32.2%.

25. In contrast, female users accounted for 53% of TikTok’s ad audience in Western Europe and 52.6% in Northern Europe.

26. As of February 2025, 14.1% of TikTok’s global audience were women aged 18 to 24, while 16.6% were men in the same age group.

27. The platform’s audience also included 14.6% female users aged 25 to 34 and 20.7% male users in the same age group.

TikTok Users By Region

TikTok is present in almost every country of the world, but the popularity of this social media platform varies by country. 

While some regions like the USA have embraced the app completely, others like India have faced bans and restrictions that impact its growth.

Here’s a breakdown of TikTok’s user base by region and which countries have the largest audiences.

28. As of February 2025, the United States had the largest TikTok audience, with almost 135.79 million users engaging with the platform.

29. Indonesia ranked second with around 107.7 million users, while Brazil came in third with nearly 91.75 million users.

30. Saudi Arabia and the UAE had the highest TikTok reach, with 138.2% and 123.1% of their 18+ populations using the app, respectively.

31. In the U.S., 49.6% of the digital population used TikTok, totaling over 120 million users.

32. In 2024, TikTok generated an estimated $10 billion in revenue from the U.S., while global revenue was between $20 billion and $26 billion.

33. The number of active TikTok users was highest in Southeast Asia (298 million), followed by Southern Asia (119 million), Northern America (149 million), and Southern America (228 million).

34. Douyin, the Chinese version of TikTok, had 766 million daily active users, making it rank among the most popular apps in China.

35. In 2023, users worldwide spent 34 hours per month on TikTok. Users in the UK spent the most time on the app (49+ hours per month), followed by U.S. users (45 hours, 37 minutes per month).

36. TikTok downloads in Russia grew by 22.5% among Android users, followed by the Netherlands (+20%) and Nigeria (+19%) in the last recorded quarter.

TikTok Users Activity Stats

TikTok users don’t just scroll—they engage, create, and interact with content at an impressive rate. From time spent on the app to video views and engagement, TikTok has some of the most active users in the social media space.

These TikTok demographics stats highlight how often people use TikTok, how much content they consume, and what keeps them coming back for more

37. The top 25% of U.S. users on TikTok by posting volume create 98% of all publicly accessible videos from this group. This matches previous research on Twitter, where a small group of highly active users produce most of the content.

38. About half of all U.S. adults on TikTok have never posted a video. Most users also haven’t added any information to their account’s “bio” field.

39. Users who post videos are generally more active on the platform—they follow more users, have more followers themselves, are more likely to have completed their bio, and are somewhat more likely to find the content on their “For You” page extremely interesting.

40. While about 50% of U.S. adult TikTok users have posted a video, an even smaller share—40%—have posted videos that are publicly visible. This means a small percentage of users produce most of TikTok’s public content.

41. The median U.S. adult TikTok user follows 154 other accounts but has just 36 followers and has received no likes from other users.

42. 85% of TikTokers say that the content on their “For You” page is at least somewhat interesting, including the 40% who find it extremely or very interesting. Only 14% say that it is not too or not at all interesting.

43. In 2024, TikTok content had an engagement rate of approximately 4.64%, showing a drop from the 5.77% engagement rate recorded in the previous year.

Top TikTok Creators Stats

TikTok has turned everyday users into global celebrities, with some creators reaching hundreds of millions of followers. The platform thrives on viral content, making it possible for anyone to gain massive popularity.

But who are the biggest stars on TikTok, and how much influence do they have? These TikTok demographics stats showcase the top creators dominating the platform today.

44. Khabane Lame is the most-followed TikTok creator as of January 2025, with over 162.5 million followers.

45. Charli D’Amelio and MrBeast are the only other TikTok stars with more than 100 million followers. At just 20 years old, Charli is also the youngest creator in the top 10.

46. Bella Poarch is getting close to hitting 100 million followers, currently sitting at 94 million.

47. TikTok influencers with 2.5 million+ followers can charge between $600 and $1,000 per post. In comparison, Instagram influencers typically charge about $100 to $200 per post for every 15,000 followers.

48. In 2024, the average TikTok video length increased to 42.7 seconds, up from 39 seconds in 2023.

49. TikTok accounts with up to 500 followers reached an average of 2,665 users in 2024, marking a 600% increase from 2023. Accounts with over 50,000 followers had a reach of nearly 71,000 users, up from 47,000 in 2023.

50. Young adults (18-24 years old) dominate TikTok’s creator base, making up 52.83% of all creators. In contrast, users under 18 account for 27.47% of TikTok’s creators.

Conclusion

TikTok’s growth has been nothing short of phenomenal as it successfully attracted users from all over the world. 

It’s clear that younger audiences dominate the platform, with most creators and users between 18 and 34. But its influence is spreading, and engagement isn’t slowing down.

The big question is whether TikTok can keep this momentum going. With regulatory hurdles and changing digital trends, especially in the U.S., its future is up in the air. Will it keep evolving, or will its reign fade? Only time will tell.