#005: Helium SEO on how machine learning and AI has made it easier to automate mundane SEO tasks

About

Timothy J Warren is the CEO Helium SEO and previously was in school to become a doctor. In 2016 he sold his first company SEO exposed and has 8 years of experience in SEO and has worked to improve the online marketing strategies of billion-dollar firms.

Paul DeMott is CTO of Helium SEO with 7+ years of experience in consulting on SEO and performance marketing advertising campaigns. He is a software developer by trade but has been interested in SEO since he was in middle school. Has since been building software for SEO and affiliate marketing in the hopes of automating mundane processes.

In this episode

Timothy & Paul touch on the following subjects in this podcast:

  • They verify if SSL certificate is a new important ranking factor (as announced by Google)
  • How PageRank will forever be one of the most important SEO metric
  • Their tips on how to perform competitor analysis based on anchor text ratio
  • How linkbuilding is an effective SEO practice but how to do it in the most efficient way
  • How machine learning and AI has made it easier to automate mundane SEO processes to speed up your tasks

Find Helium SEO Online

Links Mentioned

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#004: Doug Cunnington on the Keyword Golden Ratio

About

Doug is a multi-talented Digital Marketing Consultant, Project Management Professional, Udemy keyword research Instructor, and Youtuber! He is also a pretty gifted writer on SEO and has had his work featured on all over the web, including Ahrefs, Side Hustle Nation, and more. You might have heard about the Keyword Golden Ratio idea that we’re going to dig into!

In this episode

Doug touches on the following subjects in this podcast:

  • What the Keyword Golden Ratio is and how to apply it to your SEO strategy
  • How he sold his Amazon affiliate site for $235K using white hat SEO for your links
  • How to deal with Google penalties 
  • Why keyword research for Amazon is so important
  • What are niche site and why they’re very lucrative 
  • How he made the shift from developer > consultant > marketer > SEO expert  

Find Doug Online

Links Mentioned

Listen Here