Author: April Ann Quiñones

Google Trends was initially created for journalists to help them analyze search trends, gauge public interest, and uncover stories. Nowadays, it has become a handy tool for SEO marketers looking to gain valuable insights into their target audience and track trending topics they can capitalize on. If you want to know what’s relevant and interesting…

Whether you’re creating a new page or optimizing an existing one, it’s always best to start with finding the right organic keywords to add to your content. The easiest way to do keyword optimization is to check the keywords your competitors are using or ranking for. In this post, we will show you how to…

Keyword research requires diligence, but no matter how diligent you are, if you aren’t using the right keyword research tools, your efforts won’t amount to a lot. To make sure that your SEO efforts pay off, you need the right keyword research strategies and the best keyword research tool to actually generate results. In this…

Search volume is one of the key criteria marketers use to assess whether or not a keyword is worth targeting. The higher the search volume, the more popular and productive the search term is. However, selecting a keyword with a good search volume and a doable level of competition is a balancing act. In this…

SEO marketing campaigns should start with keyword research, specifically competitor keyword research. This is a non-negotiable. If you’re not doing keyword research and competitor analysis right, that could cost you (or your clients) a lot of wasted cash.  In this article, let’s talk about why keyword competitor research is so important, how to find your…

Keywords have always been known as the building blocks for high-ranking content in search engines. You can’t talk about SEO without zooming in on keyword research. There are dozens of keyword research tools available; some are perfect for beginners while some are suitable for advanced SEOs. And there are also those highly intuitive ones that…